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Outside the Box Job Searching - A Brand New You

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Outside the Box Job Searching - A Brand New You

  1. 1. A “Brand”New You Sarah Rach-Sovich
  2. 2. What isBranding?
  3. 3. Do yourecognize these?
  4. 4. It’s about…• Conversations• YOU• Your “customers”
  5. 5. Key Components • Consistency•Memorability
  6. 6. The only thing thatgets immediate relief Why? from change is… a wet baby! • Generalists – Out • Specialists – In • Downside? • Upside? • Caution
  7. 7. Simple Steps• 1. Identify your brand• 2. Implement
  8. 8. Pieces of the puzzle• Internal vs. external• Self-impression vs. how other perceive you
  9. 9. Questions• Who are you?• What can you do for and with ____?• What is your niche?• A path back to you
  10. 10. Define yourself• Values• Passion• Gifts• Personality• What makes you unique• Expert status
  11. 11. Think about it…
  12. 12. Other ideas• Ask others• Look at recommendations• Review your work
  13. 13. • Resume/Cover Letter• Networking – Business cards – Signatures – Voicemail• Interview
  14. 14. Implementation• Portfolio/E-Folio• Online Presence – LinkedIn – Facebook – Twitter – Pinterest – Blog
  15. 15. Specific Ideas• Header/Font • Dress• “Feel” • Photos• Basic Info • Philosophy• Expert status • Put your name on it• Same language
  16. 16. Do you realize?• You are already creating a brand! – Everyday impressions – Digital footprint “trustworthy, engaging, ethical communicator”
  17. 17. Branding For A Specific Audience• It is like tailoring a resume/cover letter• What do you have that speaks to that position or employer
  18. 18. • It takes time to develop• Re-evaluate and change if needed

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