1. Social Media For Intermediates
How to use it
to benefit your
business

2. FREE
ONE HOUR
CONSULTATION
TO ALL ATTENDEES
See Phil or Nick

3. AIMS OF THE SESSION
To give you an overall insight into the main
Social Media tactics & platforms
How to generate & manage content
Software and tools
A lot of Do's and Dont's!!

5. But WHAT shall I talk about?
Your business history (Brand)
Your products/services
Special offers/promotions/events
Your team (new, b'days, good performers)
Your sector
Local area news and events
Latest BREAKING news
Cartoons/videos/sayings
Celebrities in the news
Direct to your Blog posts

6. The 4 Step Plan To
Socially Succeed
P for PLATFORM
Where are my people hanging out?
O for OBJECTIVE
What do I hope to achieve? Leads, sales, brand awareness etc?
S for STRATEGY
What shall I talk about? How often? Who will do this?
T for TECHNOLOGY
What software/gadgets/analytics shall I use?

7. Practical Steps
Set up a Gmail account
Set up email on phone/tablet
Think of a name www.namechk.com
Think 5 years ahead
Get Logos/Branding/Imagery
Write Biogs using KEYWORDS

9. Which Platform Should I Use ?

12. Google +
Business Pages and Personal
Profiles
Integrate with Google Places
Post to circles
Integrate with other Google
products
Helps with your Google ranking
Hangouts may see the demise of
Skype

17. Google+ Circles

18. Google+Hangout

20. Google +

21. Questions??

22. Linked In
Best for Networking
and Finding Leads
11 Million Profiles In The UK – 23% of Workers

23. Linked In
Features
Post from profile or page
Great for search pre
meeting

24. Linked In Profile

25. Linked In
Do’s and Don’ts
Current picture
Use keywords in Biography (120)
Add contact details
List landing pages for websites

26. Linked In Business Page

27. List all services
Link all colleagues to page
Make regular updates
Get recommendations
Join groups and get involved
Respond to people who viewed profile
Put link from your website

28. QUESTIONS??

29. FREE
ONE HOUR
CONSULTATION
TO ALL ATTENDEES
See Phil or Nick

31. Twitter
Brand awareness
Drive traffic to website
Drive traffic to Facebook
Build momentum &
excitement

33. Twitter Stuff
Maximum of 140 characters per tweet
so use a URL shortener
Username up to 15 characters
Only 1 account per username
Only 1 account per email address
You can change name and username
Cannot assign an admin so maybe use
an app to be safe?

34. Twitter
Do’s and Don’ts
Don’t link to Facebook/Linked-In
Use keywords in biography
Add your website/location
Tweet regularly

36. Twitter Connect

37. Questions??

38. FREE
ONE HOUR
CONSULTATION
TO ALL ATTENDEES
See Phil or Nick

39. 77% of the UK population have an active
profile

40. Facebook stuff
Profile, Page or Group?
Twice daily posts - topical interesting relevant
Facebook favours text over images/videos
Respond quickly
No more than 25% sales messages
About us keywords

41. FACEBOOK PAGE

42. Facebook Features
Check-In
Reviews
Offers
Events
Tabs

43. QUESTIONS?

45. Pinterest – Best for Mobile / Visual
29% of UK users (2.2m) are in the highest income bracket

46. ONLY Pin High Quality, Appealing Pictures
Have Striking Board Covers
Have Unique and Intriguing Concept Boards
Have Boards with HUGE Archives to Dive Into
Add humour boards
Add hyperlinks to your website
Add a link from your website
ENJOY!!!!

50. 1) Monitor Multiple Streams in One Place
2) You Have a Team Managing Your Social Media
Empire?
3) Managing Customer Service on Twitter
4) You Want to Cross Post to Your Google+ Page
5) Completely Cross Platform
6) Get Free Reports by Email
7) You Want to Connect Lots of Services Together

51. Analytics

53. FREE
ONE HOUR
CONSULTATION
TO ALL ATTENDEES
See Phil or Nick

54. Thanks for your attention
We look forward to
We look forward to
interacting on Social Media
interacting on Social
with you!
Media with you!
@onlineguru2u
@onlineguru2u