AN INTRODUCTION TO THE BENEFITS OF PODCASTING

1. INTRO TO PODCASTING

2. WHO AM I?
Co-owner of Agency Of
Boom 2007
Managed Social Media for 100’s
of companies including:
McDonald’s, Costa,
DreamWorks, Mattel & Hallmark

3. Owner of The Social Media
Academy delivering
One to One & online courses all
about Social Media
Trained 100’s of Businesspeople
on personal branding
And digital marketing
WHO AM I?

4. Aiming to present for 30 minutes, followed
by Q&A
Feel free to ask questions
throughout
Ask questions in the chat area below👇🏻
Powerpoint will be emailed
afterwards
HOUSEKEEPING

5. WHAT IS A PODCAST
WHY SHOULD YOU HAVE ONE
WHAT TO THINK ABOUT IN
ADVANCE
WHAT CONTENT TO DELIVER
WHERE TO START
WHAT WE WILL COVER THIS SESSION

6. WHAT IS A PODCAST
LIKE A RADIO PROGRAMME
DELIVERED OVER THE INTERNET
LISTENED TO IN CARS, HOMES AND DURING EXCERCISE
THE FASTEST GROWING MARKETING MEDIUM
LISTENERS SUBSCRIBE TO RECEIVE EPISODES
SAVED AS AN AUDIO FILE MP3

7. THE BENEFITS OF HAVING A PODCAST
ADDITIONAL COMMUNICATIONS TOOL
INCREASED VISIBILTY
EXTRA LISTING ON SEARCH ENGINES
GET LISTED ON PODCAST DIRECTORIES

8. BECOME AN EARLY ADOPTER
LESS DAUNTING THAN VIDEO
KEEPS YOU AHEAD OF THE
COMPETITION
INCREASES YOUR PERCIEVED
EXPERTISE
EASY TO DO TECHNICALLY

9. QUESTIONS
TO ASK
YOURSELF
IN ADVANCE

10. WHY AM I DOING THIS?
WHO ARE MY TARGET AUDIENCE?
WHAT CONTENT WILL THEY ENJOY?
HOW OFTEN SHALL I RELEASE AN EPISODE?
HOW MANY EPISODES DO I NEED TO PLAN?
HOW LONG SHOULD AN EPISODE LAST?
HOW SHALL I BRAND MY PODCAST?
WHAT SOFTWARE/HARDWARE DO I NEED?

11. WHAT
SHALL
WE
TALK
ABOUT?

12. KEEP FANS UP TO DATE WITH NEW PRODUCTS
USE AS YOUR Q&A PLATFORM
GUESTS / TAKEOVERS / INFLUENCERS
TELL YOUR STORY
GIVE YOUR VIEWS ON PRODUCTS/FILMS
ETC
FACT/TIP/ADVICE OF THE DAY
MAKE TOP TEN LISTS
COME UP WITH YOUR OWN IDEAS!!

13. HOW
WILL
I KEEP
IT
INTERESTING?

14. HAVE FUN WITH THE EPISODE TITLES
KEEP YOUR VOICE LIVELY!
PREPARE
PRACTICE
INVOLVE YOUR LISTENERS
BE YOURSELF

15. WHERE
DO I
START?

16. GO TO ANCHOR.FM
BUY A LAPEL MICROPHONE
BUY HEADPHONES
DOWNLOAD AUDACITY
RECORD INTRO
FIND MUSIC
RECORD AND LEARN!
LAUNCH AND PROMOTE

17. SUMMARY

18. IDENTIFY OBECTIVE OF YOUR PODCAST
CREATE THE BRANDING/TONE OF VOICE
CREATE THE STRATEGY
GET THE TOOLS OF THE TRADE
RECORD AND EDIT
LAUNCH AND PROMOTE
RESEARCH AND CHECK OUT THE
COMPETITION

21. LEARN MORE
WWW.PHILGOLDBERG.CO.UK
WWW.SOCIALMEDIAACADEMY.UK

22. QUESTION TIME!