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Social Media Essentials


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Slides on my presentation on popular social media tools used in Singapore.

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Social Media Essentials

  1. 1. Social Media Essentials Learn How Individuals & Businesses Are Using Popular Social Media Tools to Promote Themselves and Their Business
  2. 2. Overview <ul><li>What is Social Media? </li></ul><ul><li>What Blogging Can Do For Your Brand </li></ul><ul><li>Using Facebook to Build Influence </li></ul><ul><li>How Individuals and Businesses use Youtube to Gain Popularity and Even Sales </li></ul><ul><li>What is Twitter and Why is it Growing so Fast? </li></ul>
  3. 3. What is Social Media?
  4. 4. What is Social Media? They are publishing technologies that allows you to connect, engage and interact with people.
  5. 5. What is Social Media? <ul><li>People join communities that they are passionate about </li></ul><ul><li>People love to share their stories and experiences . </li></ul>
  6. 6. What is Social Media?
  7. 7. What Blogging Can Do For Your Brand
  8. 8. What Blogging Can Do For Your Brand <ul><li>Blogs can increase traffic to your business site </li></ul><ul><li>You can establish yourself as an expert. </li></ul><ul><li>You can provide news, events, specials and other information. </li></ul><ul><li>You can offer technical support/documentation through your blog </li></ul>
  9. 9. What Blogging Can't Do For Your Brand <ul><li>Blogging is not all about you </li></ul><ul><li>Don't over-sell – Give first </li></ul><ul><li>Don't use business talk and don't assume </li></ul><ul><li>Don't try to “control the conversation” </li></ul><ul><li>Don't ignore your audience </li></ul>
  10. 10.
  11. 11. Sun MicroSystem
  12. 12. 77 th Street
  13. 13. Using Facebook to Build Influence
  14. 14. Facebook Group <ul><li>Pros </li></ul><ul><li>Messages to all members </li></ul><ul><li>Facebook users are more familiar with group </li></ul><ul><li>Cons </li></ul><ul><li>Extra applications not avaliable </li></ul><ul><li>Visitor statistics not avaliable </li></ul><ul><li>There is limit to how many message can be send </li></ul>
  15. 15. Facebook Page <ul><li>Pros </li></ul><ul><li>Can be visible on the wider internet to non-Facebook members </li></ul><ul><li>You can add applications </li></ul><ul><li>Visitor statistics avaliable </li></ul><ul><li>Cons </li></ul><ul><li>Updates’ to 'Fans' are lower key than messages to group ‘members’ </li></ul><ul><li>Facebook users are less familiar with pages than they are with groups. </li></ul><ul><li>Conclusion? </li></ul><ul><li>Pages if I wanted a long-term public record of the dialogue, and wanted to engage young people via Facebook over the longer term </li></ul><ul><li>Groups if I wanted to quickly host a discussion with those already on facebook, but without building a presence on Facebook right now. </li></ul>
  16. 16. Newsfeeds
  17. 17. Singapore Photographers
  18. 18. Willy Foo
  19. 19. Apple
  20. 20. How Individuals and Businesses use Youtube to Gain Popularity and Even Sales
  21. 21. Will it Blend - Blendtec <ul><li>They created a series of viral videos since 2006 </li></ul><ul><li>The simple idea lead to a five-fold increase in sales </li></ul><ul><li>Has almost 180,000 subcribers and about 3.3 million channel views </li></ul>
  22. 22. Lauren Luke <ul><li>A 27-year-old single mother </li></ul><ul><li>Videos have been watched more than 31m times </li></ul><ul><li>Her videos are done in her bedroom </li></ul><ul><li>She was interviewed by BBC, launching her own line of cosmetics and how-to column in Guardian's Weekend Mag </li></ul>
  23. 23. E-Trade (Talking Baby)‏ <ul><li>30 secs spot on Super Bowl </li></ul><ul><li>Youtube Channel, Twitter & Facebook </li></ul><ul><li>7,000 subcribers & 367,000 views on Youtube </li></ul><ul><li>8,000 fans on facebook </li></ul>
  24. 24. Tips That Make Your Video Viral <ul><li>Amateur videos are just fine </li></ul><ul><li>Animal Skills can help you make your clips viral </li></ul><ul><li>Injury Clips - Many top reality TV series are base on this technique. </li></ul><ul><li>Who doesn't love to watch a good prank </li></ul><ul><li>Underdog/inspirational clips </li></ul>
  25. 25. What is Twitter
  26. 26. Why is it Growing so Fast? <ul><li>Simplicity </li></ul><ul><li>Increased anonymity </li></ul><ul><li>What are you doing? </li></ul><ul><li>Twitter as news-breaker </li></ul><ul><li>Link sharing </li></ul>
  27. 27. How Businesses Are Using Twitter <ul><li>Listen to what others are talking about their brand </li></ul><ul><li>Broadcasting their promotions </li></ul><ul><li>Customer service </li></ul><ul><li>Provide updates that creates transparency </li></ul>
  28. 28. JetBlue
  29. 29. DellOutlet
  30. 30. HRBlock
  31. 31. Takeaways <ul><li>All social media campaign have one end – RECOMMENDATION </li></ul><ul><li>Think about the people not technology </li></ul><ul><li>Successful social media campaign start with a community </li></ul><ul><li>Social media campaign is driven by content & conversation </li></ul>
  32. 32. The End
  33. 33. Social Media Essentials Workshop <ul><ul><li>When & Where? </li></ul></ul><ul><ul><li>Date </li></ul></ul><ul><ul><li>29 th – 30 th May (Friday & Sat)‏ </li></ul></ul><ul><ul><li>29 th – 30 th June (Mon & Tue)‏ </li></ul></ul><ul><ul><li>Venue </li></ul></ul><ul><ul><li>21 Tyrwhitt Road, FooChow Building </li></ul></ul><ul><ul><li>(Near Lavender MRT)‏ </li></ul></ul>
  34. 34. Day One: What You Will Learn <ul><li>Create an attractive profile page </li></ul><ul><li>Understand Facebook Group and Page </li></ul><ul><li>How to create events that people want to go </li></ul><ul><li>Facebook Social Ads and how you can get $125 credits from Facebook </li></ul>
  35. 35. Day One: What You Will Learn <ul><li>Develop a plan for your blog </li></ul><ul><li>Create content for your blog </li></ul><ul><li>Strategies you can use to optimize your blog </li></ul><ul><li>Strategies to promote your blog </li></ul><ul><li>Strategies to engage your readers </li></ul>
  36. 36. Day Two: What You Will Learn <ul><li>Develop your own video marketing strategies </li></ul><ul><li>Know when to create webcam, semi pro or professional video </li></ul><ul><li>Inexpensive tools to help you enhance your video </li></ul><ul><li>Promoting and gathering insights for your video </li></ul><ul><li>Tips to create videos that generate sales </li></ul>
  37. 37. Day Two: What You Will Learn <ul><li>Design your own Twitter profile page </li></ul><ul><li>Strategies to build a following on Twitter </li></ul><ul><li>Twitter's best and worst practices </li></ul><ul><li>Using Twitter to build a brand </li></ul><ul><li>3 rd party tools that will help you to tweet more efficiently </li></ul>
  38. 38. Extras!!! <ul><li>FULL REFUND will be given if the course is found not suitable after the first day. </li></ul><ul><li>FREE e-Reference Guide 'What Are Others Doing – 300 Case Studies of Businesses Using Social Media' </li></ul><ul><li>FREE one year hosting & domain worth $125 (Limited to .com, .net, .biz, .info only)‏ </li></ul><ul><li>FREE Intellectual Property consultancy worth $400 </li></ul><ul><li>FREE Social Media Audit worth $350 </li></ul><ul><li>Unlimited assistance via email, Facebook or Twitter. </li></ul>
  39. 39. All These For? S$899 S$499 1< For S$399 ea
  40. 40. Please Give Us Your Feedback!!!