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Cambridge University Social Media Course 28-07-2015

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Overview of social media plus insights into LinkedIn and Twitter. Please feel free to ask any question to Phil on Twitter @onlineguruUK or by phone.

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Cambridge University Social Media Course 28-07-2015

  1. 1. What we do • Trained Social Media to over 300 businesses • Managed Social Media for 125 businesses • Currently manage for over 40 SME’s • 7 days a week from 7am till 11pm
  2. 2. Social Media Success Stories
  3. 3. SUCCESS STORIES Local interior design Firm secured deal To design interior for Worlds most expensive flat At £27m from Interactions on Twitter
  4. 4. SUCCESS STORIES Local kitchen firm Sold an ex display Kitchen worth Over £20,000 from a single tweet
  5. 5. SUCCESS STORIES Local accountants Have attracted 7 new clients in 2013 worth Over £10,000 in Business from interactions on Social Media
  6. 6. SUCCESS STORIES Local home store Sold a bath from their online store for £1499 From a single tweet at 2am on a Sunday morning
  7. 7. SUCCESS STORIES Online Guru have Attracted over 80 New website and Social media clients In the past 3 years Through our Social Media activity!!
  8. 8. But WHAT shall I talk about? • Your business history (Brand) • Your products/services • Special offers/promotions/events • Your team • Your sector • Local area news • Local events • Latest BREAKING news • Cartoons/videos/sayings • Celebrities in the news • RETWEETS RETWEETS RETWEETS
  9. 9. Which Platform Should I Use ?
  10. 10. TWITTER 32% of 18 million UK users use Twitter daily
  11. 11. How do you set up an account? Go to www.twitter.com Personal/Business?
  12. 12. Setting up on Twitter • Username (15) check on namechk.com • Name (20) To identify you • Biography (150) Keywords • Web address • Location • Logo (48px/48px) • Banner (1263px/421px) @onlineguruUK @investsefton @lpoolchamber
  13. 13. Twitter Do’s and Don’ts Don’t link to Facebook Use keywords in biography Add your website/location Tweet regularly Use hashtaghours Be generous (retweets) Use Bit.ly account Use Hootsuite Use Google Analytics
  14. 14. How to get followers • Follow local businesses, suppliers, customers • 2000 limit so then unfollow • Be compelling with your content • Ask for RT (Retweets) • Get involved in #hours • Comps (follow us on Twitter to win ?? On emails, Facebook, instore etc
  15. 15. #HASHTAGS 1) Use to identify keywords on a specific topic #websites #socialmedia #liverpool 2) Use to show emotion #soexcited #reallybusy 3) Use for competitions etc to win, tweet answer using #gurucomp #socialcommscamb
  16. 16. LISTS Set up lists for........ Clients, suppliers, staff, prospects, Networking events You don’t need to follow to add Make them private or public Share the list with your team Subscribe to other peoples lists
  17. 17. Facebook Advertising Perfect way to reach your markets precisely. Your business can advertise to your exact audiences based on specific social and geographical information. Age, gender, location, personal interests, job functions etc can all refine targeting. Set your own budgets. From 25p per click.
  18. 18. Linked InBest for Networking and Finding Leads 11 Million Profiles In The UK – 23% of Workers
  19. 19. Linked In Set-up • Set up profile • Set up business page • Find connections • Ask for recommendations • Join groups
  20. 20. Profile
  21. 21. Contact Details
  22. 22. Summary
  23. 23. Projects
  24. 24. Endorsements
  25. 25. Endorsements
  26. 26. Search for people you know
  27. 27. Advanced Search
  28. 28. Home Page/Posting
  29. 29. Shmoozing!!
  30. 30. Check daily
  31. 31. Linked In Business Page
  32. 32. Settings
  33. 33. Ask for recommendations
  34. 34. Who viewed your profile?
  35. 35. Searching contacts
  36. 36. Getting introduced to 2nd degree
  37. 37. Who sees activity feed?
  38. 38. Where do you rank for views?
  39. 39. Linked In Groups
  40. 40. Who follows you|?
  41. 41. Sponsored Posts
  42. 42. Linked In stuff • Use keywords in profiles • Get recommendations • Join groups where targets are and be involved • Respond to who viewed profile • Personalise invites • Post daily and schmooze regularly • Use after networking events • Use pre meeting
  43. 43. Using Hootsuite • Schedule posts of all platforms • Manage multiple accounts • Set up recurring tweets • Monitor lists • Good for security (users) • Set up hierarchy/assign tasks • Set up draft messages (opening times etc) • Good mobile apps
  44. 44. Hootsuite
  45. 45. Bit.ly
  46. 46. Thanks for listening Phil Gee Goldberg Follow me on @onlineguruUK 07865-399127

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