A presentation for Training officers within the construction sector in Leeds January 2019. Many slides to ensure I didn't miss anything vital!!!

1. Follow me @OnlineGuruUK
www.philgoldberg.co.uk

2. Who Am I?
• Trained Social Media to over 300 businesses
• Managed Social Media for 125 businesses
• Clients include McDonald’s, Costa
• Built over 300 websites
• Personal Branding to CEO’s, Directors
• Sales Pipeline using phone apps etc

3. Social Media
Success
Stories

4. SUCCESS STORIES
Local interior design
Firm secured deal
To design interior for
Worlds most
expensive flat
At £27m from
Interactions on
Twitter

5. SUCCESS STORIES
Local kitchen firm
Sold an ex display
Kitchen worth
Over £20,000 from
a single tweet

6. SUCCESS STORIES
Local home store
Sold a bath from their
online store
for £1499
From a single tweet at
2am on a Sunday
morning

7. SUCCESS STORIES
BOOM have
Attracted over 80
New website and
Social media clients
In the past 3 years
Through our Social
Media activity!!

8. What is Social Media?

9. Social media etiquette
Act as you would at a cocktail party/networking event!

10. But WHAT shall I talk about?
• Your business history (Brand)
• Your products/services
• Special offers/promotions/events
• Your team
• Your sector
• Local area news
• Local events
• Latest BREAKING news
• Cartoons/videos/sayings
• Celebrities in the news
• Share Share Share

13. Which Platform Should I Use ?

15. Linked In
Best for Networking
and Finding Leads
11 Million Profiles In The UK – 23% of Workers

16. Linked In
Set-up
• Set up profile
• Set up business page
• Find connections
• Ask for recommendations
• Join and set up groups
• Like, share and comment

17. Profile

18. Contact Details

19. Summary

20. Slideshare

22. Projects

23. Endorsements

24. Endorsements

25. Ask for recommendations

26. Give Kudos

27. Advanced Search

30. Home Page

35. Linked In Business Page

37. Adding Email Contacts

39. Linked In Groups

40. Linked In Groups

46. PREMIUM PROFILE?

47. Linked In
Do’s and Don’ts
• Current picture
• Use keywords in Biography (120)
• Add contact details
• List landing pages for websites
• Get recommendations
• Join groups where targets are
• Respond to people who viewed
profile

48. QUESTIONS??

49. TWITTER
32% of 18 million UK users use Twitter daily

50. How do you set up an account?
Go to www.twitter.com
Personal/Business?

51. Setting up on Twitter
• Username (15) check on namechk.com
• Name (20) To identify you
• Biography (150) Keywords
• Web address
• Location
• Logo (48px/48px)
• Banner (1263px/421px)
• Follow local businesses, suppliers, customers,
news,

55. #/@
1) Use to highlight keywords
#roofing #construction #leeds
2) Use to join #hours
#constructionhour
3) Use to tag accounts @TheNFRC

56. LISTS
Set up lists for........
Clients, suppliers, staff, prospects,
Networking events
You don’t need to follow to add
Make them private or public
Share the list with your team
Subscribe to other peoples lists

57. Using Hootsuite
• Schedule posts of all platforms
• Manage multiple accounts
• Set up recurring tweets
• Monitor lists
• Good for security (users)
• Set up hierarchy/assign tasks
• Set up draft messages (to re-use again)
• Good mobile apps

58. Twitter
Do’s and Don’ts
Don’t link to Facebook
Use keywords in biography
Add your website/location
Tweet regularly
Be generous (retweets)
Use Bit.ly account
Use Hootsuite
Use Google Analytics
Use in conjunction with Email Marketing

60. SO WHAT ARE YOU WAITING FOR??
“GET LINKING”
Mention @onlineguruUK on Twitter
Recommend Phil Goldberg?
Connect with me.
Call me 07481103456
Email me phil@philgoldberg.co.uk