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1.
2. Who Am I?
• Trained Social Media to over 300 businesses
• Managed Social Media for 125 businesses
• Clients include McDonald’s, Costa
• Built over 300 websites
• Personal Branding to CEO’s, Directors
• Sales Pipeline using phone apps etc
10. But WHAT shall I talk about?
• Your business history (Brand)
• Your products/services
• Special offers/promotions/events
• Your team
• Your sector
• Local area news
• Local events
• Latest BREAKING news
• Cartoons/videos/sayings
• Celebrities in the news
• Share Share Share
11.
12.
13. Linked In
Best for Networking
and Finding Leads
11 Million Profiles In The UK – 23% of Workers
14. Linked In
Set-up
• Set up profile
• Set up business page
• Find connections
• Ask for recommendations
• Join and set up groups
• Like, share and comment
45. Linked In
Do’s and Don’ts
• Current picture
• Use keywords in Biography (120)
• Add contact details
• List landing pages for websites
• Get recommendations
• Join groups where targets are
• Respond to people who viewed
profile
48. How do you set up an account?
Go to www.twitter.com
Personal/Business?
49. Setting up on Twitter
• Username (15) check on namechk.com
• Name (20) To identify you
• Biography (150) Keywords
• Web address
• Location
• Logo (48px/48px)
• Banner (1263px/421px)
• Follow local businesses, suppliers, customers,
news,
50.
51.
52.
53. #/@
1) Use to highlight keywords
#roofing #construction #leeds
2) Use to join #hours
#constructionhour
3) Use to tag accounts @TheNFRC
54. LISTS
Set up lists for........
Clients, suppliers, staff, prospects,
Networking events
You don’t need to follow to add
Make them private or public
Share the list with your team
Subscribe to other peoples lists
55. Using Hootsuite
• Schedule posts of all platforms
• Manage multiple accounts
• Set up recurring tweets
• Monitor lists
• Good for security (users)
• Set up hierarchy/assign tasks
• Set up draft messages (to re-use again)
• Good mobile apps
56. Twitter
Do’s and Don’ts
Don’t link to Facebook
Use keywords in biography
Add your website/location
Tweet regularly
Be generous (retweets)
Use Bit.ly account
Use Hootsuite
Use Google Analytics
Use in conjunction with Email Marketing
57.
58. SO WHAT ARE YOU WAITING FOR??
“GET LINKING”
Mention @onlineguruUK on Twitter
Recommend Phil Goldberg?
Connect with me.
Call me 07481103456
Email me phil@philgoldberg.co.uk