Linked In Training for Invest Sefton

3. Free One Hour consultation offered
to all attendees today

4. What we do
• Built over 300 websites
• Trained Social Media to over 300 businesses
• Managed Social Media for 125 businesses
• Train businesses on email marketing
• Run email marketing campaigns

5. Social Media
Success
Stories

6. SUCCESS STORIES
Local interior design
Firm secured deal
To design interior for
Worlds most
expensive flat
At £27m from
Interactions on
Linked In

7. SUCCESS STORIES
Local kitchen firm
Sold an ex display
Kitchen worth
Over £20,000 from
a single tweet

8. SUCCESS STORIES
Local accountants
Have attracted 7 new
clients in 2013 worth
Over £10,000 in
Business from
interactions on
Social Media

9. SUCCESS STORIES
Local home store
Sold a bath from their
online store
for £1499
From a single tweet at
2am on a Sunday
morning

10. SUCCESS STORIES
Online Guru have
Attracted over 80
New website and
Social media clients
In the past 3 years
Through our Social
Media activity!!

11. What is Social Media?

12. Social media etiquette
Act as you would at a cocktail party/networking event!

13. But WHAT shall I talk about?
• Your business history (Brand)
• Your products/services
• Special offers/promotions/events
• Your team
• Your sector
• Local area news
• Local events
• Latest BREAKING news
• Cartoons/videos/sayings
• Celebrities in the news
• SHARE SHARE SHARE!!

14. Which Platform Should I Use ?

16. Linked In
Best for Networking and
Finding Leads
11 Million Profiles In The UK – 23% of Workers

17. Linked In
Set-up
• Set up profile
• Set up business page
• Find connections
• Ask for recommendations
• Join groups

18. Profile

19. Contact Details

20. Summary

22. Projects

23. Endorsements

24. Endorsements

25. Search for people you know

26. Advanced Search

27. Home Page

28. Linked In Business Page

31. Settings

32. Ask for recommendations

33. Who viewed your profile?

34. Searching contacts

35. Who sees activity feed?

36. Where do you rank for views?

37. Linked In Groups

38. Who follows you|?

39. Sponsored Posts

41. Linked In
Do’s and Don’ts
• Current picture
• Use keywords in Biography (120)
• Add contact details
• List landing pages for websites
• Get recommendations
• Join groups where targets are
• Respond to people who viewed
profile

42. QUESTIONS??

43. Free One Hour consultation offered
to all attendees today