2. Aiming to present for 45 minutes, followed
by Q&A
All of your cameras and mics are off
Ask questions in the Q&A area below👇🏻
Chat area I will paste links
HOUSEKEEPING
STICK AROUND TO THE END TO ENTER
OUR AMAZING COMPETITION
3. PowerPoint will be available from a
link in a follow up email
Would appreciate your feedback
(good and bad!) from each lesson
At the end of each session I will
issue a challenge based on what was
learned that day
I urge you to attend each lesson to
get the full value
HOUSEKEEPING
12. HOW DO WE GET THEM TO THE
INTERESTED STAGE?
• THINK ABOUT HOW YOU HAVE DONE BUSINESS ON SOCIAL MEDIA?
• WHAT IS THE USUAL PROCESS FROM AWARENESS TO PURCHASE?
• WHERE IS THE DEAL DONE?
• SO HOW DO WE GET THEM TO YOUR OTHER CHANNELS?
13. LONG FORM CONTENT
• CREATE MEANINGFUL INTERESTING CONTENT
• BLOG POST
• VIDEO
• PODCAST
23. 1.Set up your platforms
2.Get followers
3.Create great posts
4.Create long form content
5.Share on social media
5.Get them into your funnel
24.
25. TODAY’S CHALLENGE
• WRITE ME A BLOG POST ABOUT HOW YOU HAVE COPED DURING
LOCKDOWN
• HOW YOU HAVE INNOVATED THE WAY YOU WORK OR DO BUSINESS
• EMAIL TO ME AT phil@philgoldberg.co.uk
• LET’S GET YOU FAMOUS!!
WHY
what is your objective
What do you hope to achieve
Sales? Leads? Brand awareness?
You need to have a clear objective before you start. Its not enough just to be on it JUST because everyone else is on it!
How will you measure success?
How will you know customers have come to you from FB IG TW etc?
WHICH?
WHICH PLATFORMS ARE BEST SUITED TO MEET MY OBJECTIVES?
Where do my people hang out?
Don’t be presumptuous
Ask your customers where they hang out
TRY TO HAVE A PRESENCE ON AS MANY PLATFORMS AS POSSIBLE
WHAT?
What content to post?
What will be the most engaging for them?
WHY
what is your objective
What do you hope to achieve
Sales? Leads? Brand awareness?
You need to have a clear objective before you start. Its not enough just to be on it JUST because everyone else is on it!
How will you measure success?
How will you know customers have come to you from FB IG TW etc?
WHICH
WHAT
WHO
HOW
WHEN