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Building your influence is a process. And it all starts with your LinkedIn profile. LinkedIn says that members who have a complete profile are forty times more likely to receive opportunities.
Take these 10 steps to get started on developing a profitable LinkedIn profile!
19. Grab your name on LinkedIn
so your profile URL matches
your personal brand.
20. If you change your
LinkedIn profile URL…
Make sure you update this link
anywhere else it might be listed
online! The old link will no longer
work once it’s updated.
22. If someone views your
profile and becomes
interested in learning more
about you, they may click on
the link to your website.
23. How to customize these
link descriptions:
Use a short few words to describe
the web links such as the name of
your company or blog, or even a
special offer you have.
25. Sharing your core message
in your LinkedIn profile
summary is vital. But just as
important is sharing your
story and purpose.
26. Write it in the
first person.
Write it as if you are speaking
directly to the viewer. This is how
you make a personal connection.
27. How to Showcase
Your Work Experience
7
For a "complete" profile,
you need at least one
current position and two
past positions listed.
28. The goal is to
highlight work
experience that
tells the story of
how you got to
where you are
today.
29. Showcase your most
important & relevant work.
You can add and showcase
related rich media for each
position you’ve held, such as
videos and presentations.
30. List Your Educational
Background to Expand
Your Network
8
Listing your educational
background on LinkedIn
opens up a connection
opportunity.
32. You can send personalized
invitations to connect because
of your alumni relationship.
Personalize your invitation by
mentioning your common
school and/or common
connections.
33. Collect and Showcase
Your Endorsements
9
Social proof can be very
powerful in establishing
your credibility.
34. Social proof can be very
powerful in establishing your
credibility. Endorsements are a
visual display of your
competency in your top skills.
35. Earn endorsements by
endorsing your 1st-degree
connections liberally.
It takes no time at all to go
through and endorse a few of
your connections daily.
36. Make a Human
Connection through
Rich Media Content
10
Rich media can bring
your profile to life!
37. Use it to demonstrate
your expertise more
effectively.