Like us! Follow us!
Using social media effectively

for your organization

Tiffany Broadbent Beker

Social Media Coordinat...
Publicize events
& generate
public awareness

Showcase
chapter history

Latest news &
organization
updates

Choose your
ch...
Setting things up
Pick a recognizable & distinct
page/user name & profile photo
Provide as much
page/profile info as possible
Make sure you have backup
At least two people should be
able to access every account
Social media is

all about the content
What unique benefits &
information do you have to
offer your fans?
How to say it?
Use a conversational tone
(& expect responses)

Highlight posts with
photos or video

Ask meaningful
questi...
Themed posts
Event Promotion
Create a Facebook Event

Guests can easily share
event with friends

Add to W&M Events

events.wm.edu

Eve...
Generate Online Buzz
Collect RSVPs

Create event-related polls

Preview the event

Post behind-the-scenes
information

Cre...
Read twice, post once
Use proper spelling & grammar 

(the internet loves a mistake)

Be accurate & respectful
Consider ev...
Tailor your content for each
platform
How will people find you?
Via your website

Like or Follow

similar/relevant accounts
Share/Retweet/Like

updates from oth...
It’s easy to start a channel,
the trick is maintenance
When will you post?
And how often?
At minimum...

Once 

per week

2 - 3 times 

per week

Facebook, Instagram,
Tumblr, Li...
Don’t let spam
(posts or followers)
accumulate
Managing Your
Social Media Time
1 hour 

a month

15 minutes

a day

to plan posts, clean out
spam, update info and
cover ...
A little help…ifttt.com

Save time and integrate and cross-promote
(but don’t duplicate) social media channels
It’s not all about the
numbers

100 > 10,000

dedicated &
engaged users

indifferent
followers

Create interesting & engag...
Resources
•

Social Media Resources

www.wm.edu/socialresources

•

Official W&M Hashtags

www.wm.edu/hashtags

•

Social ...
Thank You
tiffany@wm.edu
@tb623 on Twitter
!

or
!

creative@wm.edu
@wm_creative
Icons via pictodeck
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Getting the word out, generating buzz and building a reputation requires savvy, in-the-know networking and the ability to use the tools available to us. Effective use of social media utilities and other outlets can help take us from good to great. Learn about how to promote your organization and events more effectively through social media in order to increase your online presence and event attendance.

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Like us! Follow us!

  1. 1. Like us! Follow us! Using social media effectively
 for your organization Tiffany Broadbent Beker
 Social Media Coordinator & Web Developer W&M Creative Services
  2. 2. Publicize events & generate public awareness Showcase chapter history Latest news & organization updates Choose your channel(s) wisely Showcase community content 
 “Insider” and daily-life photos Connect with alumni
  3. 3. Setting things up
  4. 4. Pick a recognizable & distinct page/user name & profile photo
  5. 5. Provide as much page/profile info as possible
  6. 6. Make sure you have backup At least two people should be able to access every account
  7. 7. Social media is
 all about the content
  8. 8. What unique benefits & information do you have to offer your fans?
  9. 9. How to say it? Use a conversational tone (& expect responses) Highlight posts with photos or video Ask meaningful questions Make sure each post
 is related to your organization or W&M
  10. 10. Themed posts
  11. 11. Event Promotion Create a Facebook Event Guests can easily share event with friends Add to W&M Events
 events.wm.edu Event can be featured on 
 W&M homepage & myWM (or similar) Can sell tickets, print guest lists
  12. 12. Generate Online Buzz Collect RSVPs Create event-related polls Preview the event Post behind-the-scenes information Create a hashtag for the event
 (utilize Tagboard & Storify)
  13. 13. Read twice, post once Use proper spelling & grammar 
 (the internet loves a mistake) Be accurate & respectful Consider everything
 you post to be
 public & permanent
  14. 14. Tailor your content for each platform
  15. 15. How will people find you? Via your website Like or Follow
 similar/relevant accounts Share/Retweet/Like
 updates from others W&M’s Social Media Directory Mention 
 @williamandmary Hashtag 
 #wmcharterday
  16. 16. It’s easy to start a channel, the trick is maintenance
  17. 17. When will you post? And how often? At minimum... Once 
 per week 2 - 3 times 
 per week Facebook, Instagram, Tumblr, LinkedIn Twitter, Pinterest Adjust to suit your organization’s needs & calendar
  18. 18. Don’t let spam (posts or followers) accumulate
  19. 19. Managing Your Social Media Time 1 hour 
 a month 15 minutes
 a day to plan posts, clean out spam, update info and cover photos to post, check page and answer questions Can schedule posts via Facebook, HootSuite, TweetDeck or Buffer (but be prepared for conversations daily)
  20. 20. A little help…ifttt.com Save time and integrate and cross-promote (but don’t duplicate) social media channels
  21. 21. It’s not all about the numbers 100 > 10,000 dedicated & engaged users indifferent followers Create interesting & engaging posts that people want to share, and they will generate publicity for you
  22. 22. Resources • Social Media Resources
 www.wm.edu/socialresources • Official W&M Hashtags
 www.wm.edu/hashtags • Social Media Comment Policy
 www.wm.edu/social-media-comment-policy • W&M Social Media Users Group (SMUG)
 www.wm.edu/smug
  23. 23. Thank You tiffany@wm.edu @tb623 on Twitter ! or ! creative@wm.edu @wm_creative Icons via pictodeck

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