The ten commandments of Personal branding on LinkedIn
The10 commandments of Personal Branding on LinkedIn
Follow-up to a District 59 webinar on Personal branding and social networking
Held 27 th May 2014
PRO, Distrct 59 Ruxandra Balboa-Pöysti and Nelson Emilio’ ACS, ALB
#1 - Your LinkedIn profile is all about the value you provide to
Don't just dump your CV in LinkedIn. Explain how you supported the
companies you worked for and how you can contribute to the success
of others you want to work for. Give value to anyone who visits your
profile by sharing articles, videos and presentations you created.
#1 Commandment: your value you shall share
#2 - You are not your title.
Use only your name in your profile headline. Don't identify
yourself with your title. You have several places in LinkedIn
where you can describe your titles and awards.
#2 commandment: your are not a title
#3 commandment: grab your visitor’s attention
#3- Grab your visitor’s attention.
Your headline should raise the interest of your profile visitors as this is
the first impression they will have of you. Create a catchy headline that
describes what you do. Be creative!
#4 - Use a professional photo
LinkedIn is the biggest professional network in the world.
Use it accordingly by having a professional photo in high
#4 commandment: use a pro photo
#5 - The power of keywords.
Use keywords and phrases that you and your business
would like to be found for online. You can include them in the
headline, summary, website name, skills and experience, all
across your LinkedIn profile.
#5 commandment: use appropriate keywords
#6 - Join groups.
Joining groups in your industry or area of expertise is one of
the best ways to build your profile within your business
sector. Contribute to these groups so that you can show
users you are an expert in your field. Before joining check
group statistics to understand group dynamics.
#6 commandment: join groups
#7 - Introduce yourself.
Don't send Requests to Connect without personalizing the
message. Introduce yourself and explain why you want to
connect. If possible provide a reference to you outside
LinkedIn so the person can look you up before accepting
your request. Remember that LinkedIn mobile app will not
give you the opportunity to personalize the request message
if you use the quick connection button
#7 commandment: personalize your introduction
#8 - Manage your contacts.
Use LinkedIn CRM capabilities to manage your contacts by
adding the necessary details like the place you met them
and who introduced you, tags that will help you categorize
the contact, notes and reminders to alert you to a specific
action like a follow-up for example.
#8 commandment: each contact, you shall categorize
#9 - Ask and give recommendations.
Recommendations are important even if you have only a
couple of them. Ask recommendations to professionals who
know your work well and recognize your value. You can
always review recommendations before accepting them.
Don't forget to recommend other professionals you interact
with, everyone likes to be recognized.
#9 commandment: recommendations you shall ask and give
#10 - Be active.
Although LinkedIn is not Facebook don't forget to update
your profile regularly with news, articles, presentations,
group posts, headline changes. This will make your network
aware of your activity and any visit to your profile is a great
opportunity to establish contact with the visitor. Don't forget
LinkedIn is a professional networking tool.
#10 commandment: action!
Join Toastmasters D59&D95 on LinkedIn
Closed group > www.linkedin.com/.../Toastmasters...District-59.../
Public page > Toastmasters District 59
Closed group > Toastmasters International District 95
Public page > Toastmasters International District 95
Toastmasters is on LinkedIn
“Getting started with personal branding on social networks II:
Twitter” on Jun 3, 2014 8:30 PM CEST at:
(After registering, you will receive a confirmation email containing
information about joining the webinar).
Join us for our upcoming personal branding webinar