SlideShare a Scribd company logo

Social Media Fundraising: How to Utilize Social Media to Drive Fundraising

•Download as PPTX, PDF•
•
United Way of the National Capital Area
United Way of the National Capital Area

Learn how utilize social media to drive fundraising

Presentations & Public Speaking
1 of 28
© Constant Contact 2016 Change name Simple Marketing Strategy for Small Business and Nonprofits How to Utilize Social Media to Drive Fundraising
© Constant Contact 2015 Laura B. Poindexter President, Queenb Creative, LLC Email: info@queenbcreative.com Welcome Questions after the event? facebook.com/laurabcreative @laurabcreative
© 2016 Constant Contact, Inc Impact of social media 84% of social media users share to show their support for a cause
© 2016 Constant Contact, Inc Your Advantage: your authentic connection with your audience © 2016 Constant Contact, Inc
13 Facebook vs. Email
4. Next steps
My 3 Cs of Social Media These are the 3 important things you need to address in developing your social media plan. Customer Who are they and where are they online? Content What do you have to say/share? Capabilities What can you do? @laurabcreative
© 2016 Constant Contact, Inc Photo sharing Video sharingNetworking Types of social sites
B2B, B2C & Non-Profit industries 1 time per day or week Photos,Videos, Links © 2016 Constant Contact, Inc Industries: What to Post: Frequency: Business benefit: Advertising platform Facebook
Food,Technology, Retail, Household Products, Entertainment Photos, Links,Videos © 2016 Constant Contact, Inc Twitter Industries: What to Post: Frequency: Text limit: 140 characters 5 to 7 times per day Business benefit:Fastest way to reach your audience, customer service
© 2016 Constant Contact, Inc LinkedIn Industries: What to Post: Frequency: Business benefit: Establish expertise, network within your industry Mostly B2B Studies, Guides, Whitepapers, Testimonials,Videos 3 or more times per week
© 2016 Constant Contact, Inc Pinterest Industries: What to Post: Frequency: Business benefit: Increase visibility, link to your website – helps with SEO Décor,Wedding, Fashion, Food, Beauty, Photography Images, Keywords, Links At least 5 times per week
© 2016 Constant Contact, Inc Instagram Industries: What to Post: Frequency: Business benefit:Provide creative context and visual inspiration to connect with customers Food, Art,Travel, Fashion Images, Hashtags, InstagramVideo 2-3 times per day
© 2016 Constant Contact, Inc Complete Your Profile & Brand
© Constant Contact 2014 Next Steps: text SOCIALAUDIT to 33444 • Social Media Profile Checklist
© 2016 Constant Contact, Inc •Announce your presence Invite & announce your presence © 2016 Constant Contact, Inc
© 2016 Constant Contact, Inc Seek out your existing and target audience
© 2016 Constant Contact, Inc Follow like- minded organizations
Emotional © 2016 Constant Contact, Inc What makes content shareable? Engaging VisualUseful
© 2016 Constant Contact, Inc Images Links Video
© 2016 Constant Contact, Inc Keywords & Hashtags (#)
Social media © 2016 Constant Contact, Inc Share your online content Website Email
Repurpose your email content © 2016 Constant Contact, Inc
© 2016 Constant Contact, Inc Share other’s content Add your own spin! • Your target audience • Similar businesses • Credible sources
© 2016 Constant Contact, Inc 80% valuable, interesting content Content Matters 20% Promotional content
Email Social Media 73% more customer engagement 57% more new customers 39% more business referrals = © 2016 Constant Contact, Inc
© Constant Contact 2016 Laura B. Poindexter President, Queenb Creative, LLC Email: info@queenbcreative.com ThankYou Questions after the event? facebook.com/laurabcreative @laurabcreative

Recommended

Social media 2017 core presentation
Social media 2017 core presentationSocial media 2017 core presentation
Social media 2017 core presentationUnited Way of the National Capital Area
 
Corporate Social Content Strategy
Corporate Social Content StrategyCorporate Social Content Strategy
Corporate Social Content StrategyCT Moore
 
Social media strategy
Social media strategySocial media strategy
Social media strategyEvan Kruk
 
Social Media Audit Example
Social Media Audit ExampleSocial Media Audit Example
Social Media Audit ExamplePablo Esteve
 
Connecting the Power of Influencer Marketing
Connecting the Power of Influencer Marketing Connecting the Power of Influencer Marketing
Connecting the Power of Influencer Marketing Real-Time OutSource
 
Why Is LinkedIn the Most Powerful Business Network?
Why Is LinkedIn the Most Powerful Business Network?Why Is LinkedIn the Most Powerful Business Network?
Why Is LinkedIn the Most Powerful Business Network?Real-Time OutSource
 
Social Media Audit 2
Social Media Audit 2Social Media Audit 2
Social Media Audit 2Mary Bell
 
Social Media Strategy: AirBnB
Social Media Strategy: AirBnBSocial Media Strategy: AirBnB
Social Media Strategy: AirBnBJessica Stenglein
 

Recommended

Social media 2017 core presentation
Social media 2017 core presentationSocial media 2017 core presentation
Social media 2017 core presentationUnited Way of the National Capital Area
 
Corporate Social Content Strategy
Corporate Social Content StrategyCorporate Social Content Strategy
Corporate Social Content StrategyCT Moore
 
Social media strategy
Social media strategySocial media strategy
Social media strategyEvan Kruk
 
Social Media Audit Example
Social Media Audit ExampleSocial Media Audit Example
Social Media Audit ExamplePablo Esteve
 
Connecting the Power of Influencer Marketing
Connecting the Power of Influencer Marketing Connecting the Power of Influencer Marketing
Connecting the Power of Influencer Marketing Real-Time OutSource
 
Why Is LinkedIn the Most Powerful Business Network?
Why Is LinkedIn the Most Powerful Business Network?Why Is LinkedIn the Most Powerful Business Network?
Why Is LinkedIn the Most Powerful Business Network?Real-Time OutSource
 
Social Media Audit 2
Social Media Audit 2Social Media Audit 2
Social Media Audit 2Mary Bell
 
Social Media Strategy: AirBnB
Social Media Strategy: AirBnBSocial Media Strategy: AirBnB
Social Media Strategy: AirBnBJessica Stenglein
 
Social Media Marketing for Start-ups
Social Media Marketing for Start-upsSocial Media Marketing for Start-ups
Social Media Marketing for Start-upsAlex Rascanu
 
20 social media content ideas
20 social media content ideas20 social media content ideas
20 social media content ideasPeter Barros
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social MediaLisa Myers
 
How Social Media Changed the Hiring Process
How Social Media Changed the Hiring ProcessHow Social Media Changed the Hiring Process
How Social Media Changed the Hiring ProcessReal-Time OutSource
 
Social Media Academy Training Deck
Social Media Academy Training DeckSocial Media Academy Training Deck
Social Media Academy Training DeckSocial Media Library
 
5 tips to Manage a Social Media Crisis
5 tips to Manage a Social Media Crisis5 tips to Manage a Social Media Crisis
5 tips to Manage a Social Media CrisisReal-Time OutSource
 
Why is LinkedIn the Most Powerful Business Network
Why is LinkedIn the Most Powerful Business Network Why is LinkedIn the Most Powerful Business Network
Why is LinkedIn the Most Powerful Business Network Real-Time OutSource
 
The 4 C’s of a Social Media Audit
The 4 C’s of a Social Media AuditThe 4 C’s of a Social Media Audit
The 4 C’s of a Social Media AuditAndrew Jenkins
 
La Tienda Social Media Audit
La Tienda Social Media AuditLa Tienda Social Media Audit
La Tienda Social Media AuditErik Reichert
 
Social Media Audit Example
Social Media Audit ExampleSocial Media Audit Example
Social Media Audit ExampleBrett Farmiloe
 
What to do When your Social Media Manager Quits
What to do When your Social Media Manager QuitsWhat to do When your Social Media Manager Quits
What to do When your Social Media Manager QuitsReal-Time OutSource
 
Social Media Srategy and Audit
Social Media Srategy and AuditSocial Media Srategy and Audit
Social Media Srategy and AuditMelissa Casserly
 
Revolve Social Media Audit
Revolve Social Media AuditRevolve Social Media Audit
Revolve Social Media AuditUniversity of Florida
 
09172009 Advertising Training Deck Final
09172009 Advertising Training Deck Final09172009 Advertising Training Deck Final
09172009 Advertising Training Deck FinalSocial Media Library
 
40 ways to use social media before, during and after the event to engage your...
40 ways to use social media before, during and after the event to engage your...40 ways to use social media before, during and after the event to engage your...
40 ways to use social media before, during and after the event to engage your...SpeakerHub
 
Developing an Effective Content Marketing and Social Media Strategy
Developing an Effective Content Marketing and Social Media StrategyDeveloping an Effective Content Marketing and Social Media Strategy
Developing an Effective Content Marketing and Social Media StrategyTypeset
 
Integrating Social Media With Paid Social
Integrating Social Media With Paid SocialIntegrating Social Media With Paid Social
Integrating Social Media With Paid SocialFandom Marketing
 
What is SMO?
What is SMO?What is SMO?
What is SMO?Ivan Correces
 
A brand called you! kristina garcia
A brand called you! kristina garciaA brand called you! kristina garcia
A brand called you! kristina garciaKristina Garcia
 
Taco Bell Social Media Strategy
Taco Bell Social Media StrategyTaco Bell Social Media Strategy
Taco Bell Social Media StrategyBaylor Cherry
 
Marketing Automation for the Modern Realtor
Marketing Automation for the Modern RealtorMarketing Automation for the Modern Realtor
Marketing Automation for the Modern RealtoriContact
 
Grow Your Small Business with Email and Social Media
Grow Your Small Business with Email and Social MediaGrow Your Small Business with Email and Social Media
Grow Your Small Business with Email and Social MediaLorraine Ball
 

More Related Content

What's hot

Social Media Marketing for Start-ups
Social Media Marketing for Start-upsSocial Media Marketing for Start-ups
Social Media Marketing for Start-upsAlex Rascanu
 
20 social media content ideas
20 social media content ideas20 social media content ideas
20 social media content ideasPeter Barros
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social MediaLisa Myers
 
How Social Media Changed the Hiring Process
How Social Media Changed the Hiring ProcessHow Social Media Changed the Hiring Process
How Social Media Changed the Hiring ProcessReal-Time OutSource
 
Social Media Academy Training Deck
Social Media Academy Training DeckSocial Media Academy Training Deck
Social Media Academy Training DeckSocial Media Library
 
5 tips to Manage a Social Media Crisis
5 tips to Manage a Social Media Crisis5 tips to Manage a Social Media Crisis
5 tips to Manage a Social Media CrisisReal-Time OutSource
 
Why is LinkedIn the Most Powerful Business Network
Why is LinkedIn the Most Powerful Business Network Why is LinkedIn the Most Powerful Business Network
Why is LinkedIn the Most Powerful Business Network Real-Time OutSource
 
The 4 C’s of a Social Media Audit
The 4 C’s of a Social Media AuditThe 4 C’s of a Social Media Audit
The 4 C’s of a Social Media AuditAndrew Jenkins
 
La Tienda Social Media Audit
La Tienda Social Media AuditLa Tienda Social Media Audit
La Tienda Social Media AuditErik Reichert
 
Social Media Audit Example
Social Media Audit ExampleSocial Media Audit Example
Social Media Audit ExampleBrett Farmiloe
 
What to do When your Social Media Manager Quits
What to do When your Social Media Manager QuitsWhat to do When your Social Media Manager Quits
What to do When your Social Media Manager QuitsReal-Time OutSource
 
Social Media Srategy and Audit
Social Media Srategy and AuditSocial Media Srategy and Audit
Social Media Srategy and AuditMelissa Casserly
 
09172009 Advertising Training Deck Final
09172009 Advertising Training Deck Final09172009 Advertising Training Deck Final
09172009 Advertising Training Deck FinalSocial Media Library
 
40 ways to use social media before, during and after the event to engage your...
40 ways to use social media before, during and after the event to engage your...40 ways to use social media before, during and after the event to engage your...
40 ways to use social media before, during and after the event to engage your...SpeakerHub
 
Developing an Effective Content Marketing and Social Media Strategy
Developing an Effective Content Marketing and Social Media StrategyDeveloping an Effective Content Marketing and Social Media Strategy
Developing an Effective Content Marketing and Social Media StrategyTypeset
 
Integrating Social Media With Paid Social
Integrating Social Media With Paid SocialIntegrating Social Media With Paid Social
Integrating Social Media With Paid SocialFandom Marketing
 
A brand called you! kristina garcia
A brand called you! kristina garciaA brand called you! kristina garcia
A brand called you! kristina garciaKristina Garcia
 
Taco Bell Social Media Strategy
Taco Bell Social Media StrategyTaco Bell Social Media Strategy
Taco Bell Social Media StrategyBaylor Cherry
 

What's hot (20)

Social Media Marketing for Start-ups
Social Media Marketing for Start-upsSocial Media Marketing for Start-ups
Social Media Marketing for Start-ups
 
20 social media content ideas
20 social media content ideas20 social media content ideas
20 social media content ideas
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
 
How Social Media Changed the Hiring Process
How Social Media Changed the Hiring ProcessHow Social Media Changed the Hiring Process
How Social Media Changed the Hiring Process
 
Social Media Academy Training Deck
Social Media Academy Training DeckSocial Media Academy Training Deck
Social Media Academy Training Deck
 
5 tips to Manage a Social Media Crisis
5 tips to Manage a Social Media Crisis5 tips to Manage a Social Media Crisis
5 tips to Manage a Social Media Crisis
 
Why is LinkedIn the Most Powerful Business Network
Why is LinkedIn the Most Powerful Business Network Why is LinkedIn the Most Powerful Business Network
Why is LinkedIn the Most Powerful Business Network
 
The 4 C’s of a Social Media Audit
The 4 C’s of a Social Media AuditThe 4 C’s of a Social Media Audit
The 4 C’s of a Social Media Audit
 
La Tienda Social Media Audit
La Tienda Social Media AuditLa Tienda Social Media Audit
La Tienda Social Media Audit
 
Social Media Audit Example
Social Media Audit ExampleSocial Media Audit Example
Social Media Audit Example
 
What to do When your Social Media Manager Quits
What to do When your Social Media Manager QuitsWhat to do When your Social Media Manager Quits
What to do When your Social Media Manager Quits
 
Social Media Srategy and Audit
Social Media Srategy and AuditSocial Media Srategy and Audit
Social Media Srategy and Audit
 
Revolve Social Media Audit
Revolve Social Media AuditRevolve Social Media Audit
Revolve Social Media Audit
 
09172009 Advertising Training Deck Final
09172009 Advertising Training Deck Final09172009 Advertising Training Deck Final
09172009 Advertising Training Deck Final
 
40 ways to use social media before, during and after the event to engage your...
40 ways to use social media before, during and after the event to engage your...40 ways to use social media before, during and after the event to engage your...
40 ways to use social media before, during and after the event to engage your...
 
Developing an Effective Content Marketing and Social Media Strategy
Developing an Effective Content Marketing and Social Media StrategyDeveloping an Effective Content Marketing and Social Media Strategy
Developing an Effective Content Marketing and Social Media Strategy
 
Integrating Social Media With Paid Social
Integrating Social Media With Paid SocialIntegrating Social Media With Paid Social
Integrating Social Media With Paid Social
 
What is SMO?
What is SMO?What is SMO?
What is SMO?
 
A brand called you! kristina garcia
A brand called you! kristina garciaA brand called you! kristina garcia
A brand called you! kristina garcia
 
Taco Bell Social Media Strategy
Taco Bell Social Media StrategyTaco Bell Social Media Strategy
Taco Bell Social Media Strategy
 

Similar to Social Media Fundraising: How to Utilize Social Media to Drive Fundraising

Marketing Automation for the Modern Realtor
Marketing Automation for the Modern RealtorMarketing Automation for the Modern Realtor
Marketing Automation for the Modern RealtoriContact
 
Grow Your Small Business with Email and Social Media
Grow Your Small Business with Email and Social MediaGrow Your Small Business with Email and Social Media
Grow Your Small Business with Email and Social MediaLorraine Ball
 
Drive new business with social media
Drive new business with social mediaDrive new business with social media
Drive new business with social mediaWe Coach The Pros
 
Sociality social media master Windhoek 2020
Sociality social media master Windhoek 2020Sociality social media master Windhoek 2020
Sociality social media master Windhoek 2020japie swanepoel
 
PR Trends for 2016: How Modern PR is being defined by the industry
PR Trends for 2016: How Modern PR is being defined by the industryPR Trends for 2016: How Modern PR is being defined by the industry
PR Trends for 2016: How Modern PR is being defined by the industryprnewswire
 
Building an ROI-focused Content Marketing Program
Building an ROI-focused Content Marketing ProgramBuilding an ROI-focused Content Marketing Program
Building an ROI-focused Content Marketing ProgramEnilon
 
Anvil Media pdxMindShare Personal Branding Online for Clark College
Anvil Media pdxMindShare Personal Branding Online for Clark CollegeAnvil Media pdxMindShare Personal Branding Online for Clark College
Anvil Media pdxMindShare Personal Branding Online for Clark CollegeAnvil Media, Inc.
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for BusinessAfrica Riviera
 
Integrating Traditional and Social Media Webinar
Integrating Traditional and Social Media WebinarIntegrating Traditional and Social Media Webinar
Integrating Traditional and Social Media WebinarCapstrat
 
Webfirm and Australian Hotels Association - Social Media Marketing June 2014
Webfirm and Australian Hotels Association - Social Media Marketing June 2014Webfirm and Australian Hotels Association - Social Media Marketing June 2014
Webfirm and Australian Hotels Association - Social Media Marketing June 2014WebfirmSlides
 
Social Media Marketing for SMBs - BDI 12/15/10 B2B Social Communications Lead...
Social Media Marketing for SMBs - BDI 12/15/10 B2B Social Communications Lead...Social Media Marketing for SMBs - BDI 12/15/10 B2B Social Communications Lead...
Social Media Marketing for SMBs - BDI 12/15/10 B2B Social Communications Lead...Business Development Institute
 
The Popcorn Man Social Media Presentation
The Popcorn Man Social Media PresentationThe Popcorn Man Social Media Presentation
The Popcorn Man Social Media PresentationThomas Pearson
 
The 10 Most Powerful Marketing Strategies in 2010
The 10 Most Powerful Marketing Strategies in 2010The 10 Most Powerful Marketing Strategies in 2010
The 10 Most Powerful Marketing Strategies in 2010dglennsmith
 
Sociality social media master class
Sociality social media master classSociality social media master class
Sociality social media master classjapie swanepoel
 
Bad Penny Factory Tour - Barbados
Bad Penny Factory Tour - BarbadosBad Penny Factory Tour - Barbados
Bad Penny Factory Tour - BarbadosChristine Collins
 
Agents Social Media Presentationv4.pptx
Agents Social Media Presentationv4.pptxAgents Social Media Presentationv4.pptx
Agents Social Media Presentationv4.pptxNic Marketing
 
WSI Digital Summit 2016 - Fortalecendo a sua marca, gerando oportunidades: 3 ...
WSI Digital Summit 2016 - Fortalecendo a sua marca, gerando oportunidades: 3 ...WSI Digital Summit 2016 - Fortalecendo a sua marca, gerando oportunidades: 3 ...
WSI Digital Summit 2016 - Fortalecendo a sua marca, gerando oportunidades: 3 ...WSI Digital Marketing
 
52 TIPS TO SOCIAL MEDIA BRILLIANCE
52 TIPS TO SOCIAL MEDIA BRILLIANCE52 TIPS TO SOCIAL MEDIA BRILLIANCE
52 TIPS TO SOCIAL MEDIA BRILLIANCEKing Creative Media
 

Similar to Social Media Fundraising: How to Utilize Social Media to Drive Fundraising (20)

Marketing Automation for the Modern Realtor
Marketing Automation for the Modern RealtorMarketing Automation for the Modern Realtor
Marketing Automation for the Modern Realtor
 
Grow Your Small Business with Email and Social Media
Grow Your Small Business with Email and Social MediaGrow Your Small Business with Email and Social Media
Grow Your Small Business with Email and Social Media
 
Drive new business with social media
Drive new business with social mediaDrive new business with social media
Drive new business with social media
 
Sociality social media master Windhoek 2020
Sociality social media master Windhoek 2020Sociality social media master Windhoek 2020
Sociality social media master Windhoek 2020
 
PR Trends for 2016: How Modern PR is being defined by the industry
PR Trends for 2016: How Modern PR is being defined by the industryPR Trends for 2016: How Modern PR is being defined by the industry
PR Trends for 2016: How Modern PR is being defined by the industry
 
Building an ROI-focused Content Marketing Program
Building an ROI-focused Content Marketing ProgramBuilding an ROI-focused Content Marketing Program
Building an ROI-focused Content Marketing Program
 
Anvil Media pdxMindShare Personal Branding Online for Clark College
Anvil Media pdxMindShare Personal Branding Online for Clark CollegeAnvil Media pdxMindShare Personal Branding Online for Clark College
Anvil Media pdxMindShare Personal Branding Online for Clark College
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
 
Integrating Traditional and Social Media Webinar
Integrating Traditional and Social Media WebinarIntegrating Traditional and Social Media Webinar
Integrating Traditional and Social Media Webinar
 
Webfirm and Australian Hotels Association - Social Media Marketing June 2014
Webfirm and Australian Hotels Association - Social Media Marketing June 2014Webfirm and Australian Hotels Association - Social Media Marketing June 2014
Webfirm and Australian Hotels Association - Social Media Marketing June 2014
 
Social Media Marketing for SMBs - BDI 12/15/10 B2B Social Communications Lead...
Social Media Marketing for SMBs - BDI 12/15/10 B2B Social Communications Lead...Social Media Marketing for SMBs - BDI 12/15/10 B2B Social Communications Lead...
Social Media Marketing for SMBs - BDI 12/15/10 B2B Social Communications Lead...
 
The Popcorn Man Social Media Presentation
The Popcorn Man Social Media PresentationThe Popcorn Man Social Media Presentation
The Popcorn Man Social Media Presentation
 
The 10 Most Powerful Marketing Strategies in 2010
The 10 Most Powerful Marketing Strategies in 2010The 10 Most Powerful Marketing Strategies in 2010
The 10 Most Powerful Marketing Strategies in 2010
 
Sociality social media master class
Sociality social media master classSociality social media master class
Sociality social media master class
 
Wendys strategy
Wendys strategyWendys strategy
Wendys strategy
 
Sales
Sales Sales
Sales
 
Bad Penny Factory Tour - Barbados
Bad Penny Factory Tour - BarbadosBad Penny Factory Tour - Barbados
Bad Penny Factory Tour - Barbados
 
Agents Social Media Presentationv4.pptx
Agents Social Media Presentationv4.pptxAgents Social Media Presentationv4.pptx
Agents Social Media Presentationv4.pptx
 
WSI Digital Summit 2016 - Fortalecendo a sua marca, gerando oportunidades: 3 ...
WSI Digital Summit 2016 - Fortalecendo a sua marca, gerando oportunidades: 3 ...WSI Digital Summit 2016 - Fortalecendo a sua marca, gerando oportunidades: 3 ...
WSI Digital Summit 2016 - Fortalecendo a sua marca, gerando oportunidades: 3 ...
 
52 TIPS TO SOCIAL MEDIA BRILLIANCE
52 TIPS TO SOCIAL MEDIA BRILLIANCE52 TIPS TO SOCIAL MEDIA BRILLIANCE
52 TIPS TO SOCIAL MEDIA BRILLIANCE
 

More from United Way of the National Capital Area

2018 united way of the national capital campaign kickoff presentation ss version
2018 united way of the national capital campaign kickoff presentation ss version2018 united way of the national capital campaign kickoff presentation ss version
2018 united way of the national capital campaign kickoff presentation ss versionUnited Way of the National Capital Area
 
Do More 24 2017 Capacity Building and Strategy Training Series: Session 3
Do More 24 2017 Capacity Building and Strategy Training Series: Session 3Do More 24 2017 Capacity Building and Strategy Training Series: Session 3
Do More 24 2017 Capacity Building and Strategy Training Series: Session 3United Way of the National Capital Area
 
Do More 24 2017 Capacity Building and Strategy Training Series: Session 2
Do More 24 2017 Capacity Building and Strategy Training Series: Session 2Do More 24 2017 Capacity Building and Strategy Training Series: Session 2
Do More 24 2017 Capacity Building and Strategy Training Series: Session 2United Way of the National Capital Area
 
Do More 24 2017 Capacity Building and Strategy Training Series: Session 1
Do More 24 2017 Capacity Building and Strategy Training Series: Session 1Do More 24 2017 Capacity Building and Strategy Training Series: Session 1
Do More 24 2017 Capacity Building and Strategy Training Series: Session 1United Way of the National Capital Area
 
Maximize Your Corporate Sponsorship Support (Session 1) - September 13, 2016
Maximize Your Corporate Sponsorship Support (Session 1) - September 13, 2016Maximize Your Corporate Sponsorship Support (Session 1) - September 13, 2016
Maximize Your Corporate Sponsorship Support (Session 1) - September 13, 2016United Way of the National Capital Area
 
Starting a Major Gifts Program: Mining the Buried Treasure in Your Backyard (...
Starting a Major Gifts Program: Mining the Buried Treasure in Your Backyard (...Starting a Major Gifts Program: Mining the Buried Treasure in Your Backyard (...
Starting a Major Gifts Program: Mining the Buried Treasure in Your Backyard (...United Way of the National Capital Area
 

More from United Way of the National Capital Area (20)

2018 united way of the national capital campaign kickoff presentation ss version
2018 united way of the national capital campaign kickoff presentation ss version2018 united way of the national capital campaign kickoff presentation ss version
2018 united way of the national capital campaign kickoff presentation ss version
 
Do More 24 How to Register & Set Up Nonprofit Profile
Do More 24 How to Register & Set Up Nonprofit Profile Do More 24 How to Register & Set Up Nonprofit Profile
Do More 24 How to Register & Set Up Nonprofit Profile
 
Do More 24 2018 Marketing
Do More 24 2018 MarketingDo More 24 2018 Marketing
Do More 24 2018 Marketing
 
Do More 24 2018 Fundraising Strategy
Do More 24 2018 Fundraising StrategyDo More 24 2018 Fundraising Strategy
Do More 24 2018 Fundraising Strategy
 
Dm24 2017 capacity building session 6
Dm24 2017 capacity building session 6Dm24 2017 capacity building session 6
Dm24 2017 capacity building session 6
 
Dm24 2017 Capacity Building Session 5
Dm24 2017 Capacity Building Session 5Dm24 2017 Capacity Building Session 5
Dm24 2017 Capacity Building Session 5
 
Do More 24 Nonprofit Training
Do More 24 Nonprofit TrainingDo More 24 Nonprofit Training
Do More 24 Nonprofit Training
 
Do More 24 2017 Capacity Building and Strategy Training Series: Session 3
Do More 24 2017 Capacity Building and Strategy Training Series: Session 3Do More 24 2017 Capacity Building and Strategy Training Series: Session 3
Do More 24 2017 Capacity Building and Strategy Training Series: Session 3
 
Do More 24 2017 Capacity Building and Strategy Training Series: Session 2
Do More 24 2017 Capacity Building and Strategy Training Series: Session 2Do More 24 2017 Capacity Building and Strategy Training Series: Session 2
Do More 24 2017 Capacity Building and Strategy Training Series: Session 2
 
Do More 24 2017 Capacity Building and Strategy Training Series: Session 1
Do More 24 2017 Capacity Building and Strategy Training Series: Session 1Do More 24 2017 Capacity Building and Strategy Training Series: Session 1
Do More 24 2017 Capacity Building and Strategy Training Series: Session 1
 
Fundraising and Board Engagement - September 15, 2016
Fundraising and Board Engagement - September 15, 2016Fundraising and Board Engagement - September 15, 2016
Fundraising and Board Engagement - September 15, 2016
 
Maximize Your Corporate Sponsorship Support (Session 1) - September 13, 2016
Maximize Your Corporate Sponsorship Support (Session 1) - September 13, 2016Maximize Your Corporate Sponsorship Support (Session 1) - September 13, 2016
Maximize Your Corporate Sponsorship Support (Session 1) - September 13, 2016
 
Community Commitment Update | July 19, 2016
Community Commitment Update | July 19, 2016Community Commitment Update | July 19, 2016
Community Commitment Update | July 19, 2016
 
Next Generation Impact Measurement | July 19, 2016
Next Generation Impact Measurement | July 19, 2016Next Generation Impact Measurement | July 19, 2016
Next Generation Impact Measurement | July 19, 2016
 
Workplace Engagement (September 24, 2014)
Workplace Engagement (September 24, 2014)Workplace Engagement (September 24, 2014)
Workplace Engagement (September 24, 2014)
 
Understanding Your Nonprofit Technology Needs (November 5, 2013)
Understanding Your Nonprofit Technology Needs (November 5, 2013)Understanding Your Nonprofit Technology Needs (November 5, 2013)
Understanding Your Nonprofit Technology Needs (November 5, 2013)
 
Board Engagement for Fundraising Success (January 28, 2015)
Board Engagement for Fundraising Success (January 28, 2015)Board Engagement for Fundraising Success (January 28, 2015)
Board Engagement for Fundraising Success (January 28, 2015)
 
Developing a Strategic Fund Development Plan (March 17, 2015)
Developing a Strategic Fund Development Plan (March 17, 2015)Developing a Strategic Fund Development Plan (March 17, 2015)
Developing a Strategic Fund Development Plan (March 17, 2015)
 
Starting a Major Gifts Program: Mining the Buried Treasure in Your Backyard (...
Starting a Major Gifts Program: Mining the Buried Treasure in Your Backyard (...Starting a Major Gifts Program: Mining the Buried Treasure in Your Backyard (...
Starting a Major Gifts Program: Mining the Buried Treasure in Your Backyard (...
 
Planning for Successful Fundraising (June 12, 2013)
Planning for Successful Fundraising (June 12, 2013)Planning for Successful Fundraising (June 12, 2013)
Planning for Successful Fundraising (June 12, 2013)
 

Recently uploaded

PAG-UNLAD NG EKONOMIYA na dapat isaalang alang sa pag-aaral.
PAG-UNLAD NG EKONOMIYA na dapat isaalang alang sa pag-aaral.PAG-UNLAD NG EKONOMIYA na dapat isaalang alang sa pag-aaral.
PAG-UNLAD NG EKONOMIYA na dapat isaalang alang sa pag-aaral.KathleenAnnCordero2
 
Call Girls In Aerocity 🤳 Call Us +919599264170
Call Girls In Aerocity 🤳 Call Us +919599264170Call Girls In Aerocity 🤳 Call Us +919599264170
Call Girls In Aerocity 🤳 Call Us +919599264170Escort Service
 
Anne Frank A Beacon of Hope amidst darkness ppt.pptx
Anne Frank A Beacon of Hope amidst darkness ppt.pptxAnne Frank A Beacon of Hope amidst darkness ppt.pptx
Anne Frank A Beacon of Hope amidst darkness ppt.pptxnoorehahmad
 
PHYSICS PROJECT BY MSC - NANOTECHNOLOGY
PHYSICS PROJECT BY MSC - NANOTECHNOLOGYPHYSICS PROJECT BY MSC - NANOTECHNOLOGY
PHYSICS PROJECT BY MSC - NANOTECHNOLOGYpruthirajnayak525
 
Work Remotely with Confluence ACE 2.pptx
Work Remotely with Confluence ACE 2.pptxWork Remotely with Confluence ACE 2.pptx
Work Remotely with Confluence ACE 2.pptxmavinoikein
 
Call Girls in Rohini Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Rohini Delhi 💯Call Us 🔝8264348440🔝Call Girls in Rohini Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Rohini Delhi 💯Call Us 🔝8264348440🔝soniya singh
 
Gaps, Issues and Challenges in the Implementation of Mother Tongue Based-Mult...
Gaps, Issues and Challenges in the Implementation of Mother Tongue Based-Mult...Gaps, Issues and Challenges in the Implementation of Mother Tongue Based-Mult...
Gaps, Issues and Challenges in the Implementation of Mother Tongue Based-Mult...marjmae69
 
miladyskindiseases-200705210221 2.!!pptx
miladyskindiseases-200705210221 2.!!pptxmiladyskindiseases-200705210221 2.!!pptx
miladyskindiseases-200705210221 2.!!pptxCarrieButtitta
 
The Ten Facts About People With Autism Presentation
The Ten Facts About People With Autism PresentationThe Ten Facts About People With Autism Presentation
The Ten Facts About People With Autism PresentationNathan Young
 
Genshin Impact PPT Template by EaTemp.pptx
Genshin Impact PPT Template by EaTemp.pptxGenshin Impact PPT Template by EaTemp.pptx
Genshin Impact PPT Template by EaTemp.pptxJohnree4
 
Simulation-based Testing of Unmanned Aerial Vehicles with Aerialist
Simulation-based Testing of Unmanned Aerial Vehicles with AerialistSimulation-based Testing of Unmanned Aerial Vehicles with Aerialist
Simulation-based Testing of Unmanned Aerial Vehicles with AerialistSebastiano Panichella
 
THE COUNTRY WHO SOLVED THE WORLD_HOW CHINA LAUNCHED THE CIVILIZATION REVOLUTI...
THE COUNTRY WHO SOLVED THE WORLD_HOW CHINA LAUNCHED THE CIVILIZATION REVOLUTI...THE COUNTRY WHO SOLVED THE WORLD_HOW CHINA LAUNCHED THE CIVILIZATION REVOLUTI...
THE COUNTRY WHO SOLVED THE WORLD_HOW CHINA LAUNCHED THE CIVILIZATION REVOLUTI...漢銘 謝
 
The 3rd Intl. Workshop on NL-based Software Engineering
The 3rd Intl. Workshop on NL-based Software EngineeringThe 3rd Intl. Workshop on NL-based Software Engineering
The 3rd Intl. Workshop on NL-based Software EngineeringSebastiano Panichella
 
James Joyce, Dubliners and Ulysses.ppt !
James Joyce, Dubliners and Ulysses.ppt !James Joyce, Dubliners and Ulysses.ppt !
James Joyce, Dubliners and Ulysses.ppt !risocarla2016
 
SBFT Tool Competition 2024 -- Python Test Case Generation Track
SBFT Tool Competition 2024 -- Python Test Case Generation TrackSBFT Tool Competition 2024 -- Python Test Case Generation Track
SBFT Tool Competition 2024 -- Python Test Case Generation TrackSebastiano Panichella
 
Presentation for the Strategic Dialogue on the Future of Agriculture, Brussel...
Presentation for the Strategic Dialogue on the Future of Agriculture, Brussel...Presentation for the Strategic Dialogue on the Future of Agriculture, Brussel...
Presentation for the Strategic Dialogue on the Future of Agriculture, Brussel...Krijn Poppe
 
SaaStr Workshop Wednesday w/ Kyle Norton, Owner.com
SaaStr Workshop Wednesday w/ Kyle Norton, Owner.comSaaStr Workshop Wednesday w/ Kyle Norton, Owner.com
SaaStr Workshop Wednesday w/ Kyle Norton, Owner.comsaastr
 
Genesis part 2 Isaiah Scudder 04-24-2024.pptx
Genesis part 2 Isaiah Scudder 04-24-2024.pptxGenesis part 2 Isaiah Scudder 04-24-2024.pptx
Genesis part 2 Isaiah Scudder 04-24-2024.pptxFamilyWorshipCenterD
 
Dutch Power - 26 maart 2024 - Henk Kras - Circular Plastics
Dutch Power - 26 maart 2024 - Henk Kras - Circular PlasticsDutch Power - 26 maart 2024 - Henk Kras - Circular Plastics
Dutch Power - 26 maart 2024 - Henk Kras - Circular PlasticsDutch Power
 
Mathan flower ppt.pptx slide orchids ✨🌸
Mathan flower ppt.pptx slide orchids ✨🌸Mathan flower ppt.pptx slide orchids ✨🌸
Mathan flower ppt.pptx slide orchids ✨🌸mathanramanathan2005
 

Recently uploaded (20)

PAG-UNLAD NG EKONOMIYA na dapat isaalang alang sa pag-aaral.
PAG-UNLAD NG EKONOMIYA na dapat isaalang alang sa pag-aaral.PAG-UNLAD NG EKONOMIYA na dapat isaalang alang sa pag-aaral.
PAG-UNLAD NG EKONOMIYA na dapat isaalang alang sa pag-aaral.
 
Call Girls In Aerocity 🤳 Call Us +919599264170
Call Girls In Aerocity 🤳 Call Us +919599264170Call Girls In Aerocity 🤳 Call Us +919599264170
Call Girls In Aerocity 🤳 Call Us +919599264170
 
Anne Frank A Beacon of Hope amidst darkness ppt.pptx
Anne Frank A Beacon of Hope amidst darkness ppt.pptxAnne Frank A Beacon of Hope amidst darkness ppt.pptx
Anne Frank A Beacon of Hope amidst darkness ppt.pptx
 
PHYSICS PROJECT BY MSC - NANOTECHNOLOGY
PHYSICS PROJECT BY MSC - NANOTECHNOLOGYPHYSICS PROJECT BY MSC - NANOTECHNOLOGY
PHYSICS PROJECT BY MSC - NANOTECHNOLOGY
 
Work Remotely with Confluence ACE 2.pptx
Work Remotely with Confluence ACE 2.pptxWork Remotely with Confluence ACE 2.pptx
Work Remotely with Confluence ACE 2.pptx
 
Call Girls in Rohini Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Rohini Delhi 💯Call Us 🔝8264348440🔝Call Girls in Rohini Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Rohini Delhi 💯Call Us 🔝8264348440🔝
 
Gaps, Issues and Challenges in the Implementation of Mother Tongue Based-Mult...
Gaps, Issues and Challenges in the Implementation of Mother Tongue Based-Mult...Gaps, Issues and Challenges in the Implementation of Mother Tongue Based-Mult...
Gaps, Issues and Challenges in the Implementation of Mother Tongue Based-Mult...
 
miladyskindiseases-200705210221 2.!!pptx
miladyskindiseases-200705210221 2.!!pptxmiladyskindiseases-200705210221 2.!!pptx
miladyskindiseases-200705210221 2.!!pptx
 
The Ten Facts About People With Autism Presentation
The Ten Facts About People With Autism PresentationThe Ten Facts About People With Autism Presentation
The Ten Facts About People With Autism Presentation
 
Genshin Impact PPT Template by EaTemp.pptx
Genshin Impact PPT Template by EaTemp.pptxGenshin Impact PPT Template by EaTemp.pptx
Genshin Impact PPT Template by EaTemp.pptx
 
Simulation-based Testing of Unmanned Aerial Vehicles with Aerialist
Simulation-based Testing of Unmanned Aerial Vehicles with AerialistSimulation-based Testing of Unmanned Aerial Vehicles with Aerialist
Simulation-based Testing of Unmanned Aerial Vehicles with Aerialist
 
THE COUNTRY WHO SOLVED THE WORLD_HOW CHINA LAUNCHED THE CIVILIZATION REVOLUTI...
THE COUNTRY WHO SOLVED THE WORLD_HOW CHINA LAUNCHED THE CIVILIZATION REVOLUTI...THE COUNTRY WHO SOLVED THE WORLD_HOW CHINA LAUNCHED THE CIVILIZATION REVOLUTI...
THE COUNTRY WHO SOLVED THE WORLD_HOW CHINA LAUNCHED THE CIVILIZATION REVOLUTI...
 
The 3rd Intl. Workshop on NL-based Software Engineering
The 3rd Intl. Workshop on NL-based Software EngineeringThe 3rd Intl. Workshop on NL-based Software Engineering
The 3rd Intl. Workshop on NL-based Software Engineering
 
James Joyce, Dubliners and Ulysses.ppt !
James Joyce, Dubliners and Ulysses.ppt !James Joyce, Dubliners and Ulysses.ppt !
James Joyce, Dubliners and Ulysses.ppt !
 
SBFT Tool Competition 2024 -- Python Test Case Generation Track
SBFT Tool Competition 2024 -- Python Test Case Generation TrackSBFT Tool Competition 2024 -- Python Test Case Generation Track
SBFT Tool Competition 2024 -- Python Test Case Generation Track
 
Presentation for the Strategic Dialogue on the Future of Agriculture, Brussel...
Presentation for the Strategic Dialogue on the Future of Agriculture, Brussel...Presentation for the Strategic Dialogue on the Future of Agriculture, Brussel...
Presentation for the Strategic Dialogue on the Future of Agriculture, Brussel...
 
SaaStr Workshop Wednesday w/ Kyle Norton, Owner.com
SaaStr Workshop Wednesday w/ Kyle Norton, Owner.comSaaStr Workshop Wednesday w/ Kyle Norton, Owner.com
SaaStr Workshop Wednesday w/ Kyle Norton, Owner.com
 
Genesis part 2 Isaiah Scudder 04-24-2024.pptx
Genesis part 2 Isaiah Scudder 04-24-2024.pptxGenesis part 2 Isaiah Scudder 04-24-2024.pptx
Genesis part 2 Isaiah Scudder 04-24-2024.pptx
 
Dutch Power - 26 maart 2024 - Henk Kras - Circular Plastics
Dutch Power - 26 maart 2024 - Henk Kras - Circular PlasticsDutch Power - 26 maart 2024 - Henk Kras - Circular Plastics
Dutch Power - 26 maart 2024 - Henk Kras - Circular Plastics
 
Mathan flower ppt.pptx slide orchids ✨🌸
Mathan flower ppt.pptx slide orchids ✨🌸Mathan flower ppt.pptx slide orchids ✨🌸
Mathan flower ppt.pptx slide orchids ✨🌸
 

Social Media Fundraising: How to Utilize Social Media to Drive Fundraising

  • 1. © Constant Contact 2016 Change name Simple Marketing Strategy for Small Business and Nonprofits How to Utilize Social Media to Drive Fundraising
  • 2. © Constant Contact 2015 Laura B. Poindexter President, Queenb Creative, LLC Email: info@queenbcreative.com Welcome Questions after the event? facebook.com/laurabcreative @laurabcreative
  • 3. © 2016 Constant Contact, Inc Impact of social media 84% of social media users share to show their support for a cause
  • 4. © 2016 Constant Contact, Inc Your Advantage: your authentic connection with your audience © 2016 Constant Contact, Inc
  • 7. My 3 Cs of Social Media These are the 3 important things you need to address in developing your social media plan. Customer Who are they and where are they online? Content What do you have to say/share? Capabilities What can you do? @laurabcreative
  • 8. © 2016 Constant Contact, Inc Photo sharing Video sharingNetworking Types of social sites
  • 9. B2B, B2C & Non-Profit industries 1 time per day or week Photos,Videos, Links © 2016 Constant Contact, Inc Industries: What to Post: Frequency: Business benefit: Advertising platform Facebook
  • 10. Food,Technology, Retail, Household Products, Entertainment Photos, Links,Videos © 2016 Constant Contact, Inc Twitter Industries: What to Post: Frequency: Text limit: 140 characters 5 to 7 times per day Business benefit:Fastest way to reach your audience, customer service
  • 11. © 2016 Constant Contact, Inc LinkedIn Industries: What to Post: Frequency: Business benefit: Establish expertise, network within your industry Mostly B2B Studies, Guides, Whitepapers, Testimonials,Videos 3 or more times per week
  • 12. © 2016 Constant Contact, Inc Pinterest Industries: What to Post: Frequency: Business benefit: Increase visibility, link to your website – helps with SEO Décor,Wedding, Fashion, Food, Beauty, Photography Images, Keywords, Links At least 5 times per week
  • 13. © 2016 Constant Contact, Inc Instagram Industries: What to Post: Frequency: Business benefit:Provide creative context and visual inspiration to connect with customers Food, Art,Travel, Fashion Images, Hashtags, InstagramVideo 2-3 times per day
  • 14. © 2016 Constant Contact, Inc Complete Your Profile & Brand
  • 15. © Constant Contact 2014 Next Steps: text SOCIALAUDIT to 33444 • Social Media Profile Checklist
  • 16. © 2016 Constant Contact, Inc •Announce your presence Invite & announce your presence © 2016 Constant Contact, Inc
  • 17. © 2016 Constant Contact, Inc Seek out your existing and target audience
  • 18. © 2016 Constant Contact, Inc Follow like- minded organizations
  • 19. Emotional © 2016 Constant Contact, Inc What makes content shareable? Engaging VisualUseful
  • 20. © 2016 Constant Contact, Inc Images Links Video
  • 21. © 2016 Constant Contact, Inc Keywords & Hashtags (#)
  • 22. Social media © 2016 Constant Contact, Inc Share your online content Website Email
  • 23. Repurpose your email content © 2016 Constant Contact, Inc
  • 24. © 2016 Constant Contact, Inc Share other’s content Add your own spin! • Your target audience • Similar businesses • Credible sources
  • 25. © 2016 Constant Contact, Inc 80% valuable, interesting content Content Matters 20% Promotional content
  • 26.
  • 27. Email Social Media 73% more customer engagement 57% more new customers 39% more business referrals = © 2016 Constant Contact, Inc
  • 28. © Constant Contact 2016 Laura B. Poindexter President, Queenb Creative, LLC Email: info@queenbcreative.com ThankYou Questions after the event? facebook.com/laurabcreative @laurabcreative