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Setting The Agenda For Tomorrow's PR

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Deck I used in my keynote speech at #NEMO14 on October 17, 2014, at Lund University, Helsingborg, Sweden.

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Setting The Agenda For Tomorrow's PR

  1. 1. Setting The Agenda For Tomorrow’s PR Neville Hobson @jangles October 17, 2014 #NEMO14 | @jangles 1
  2. 2. • Communicator • Blogger • Podcaster • Test pilot (shiny new objects) • Experimenter • Construction worker • Visualizer • Eternal optimist #NEMO14 | @jangles 2
  3. 3. I’m a digital natural #NEMO14 | @jangles 3
  4. 4. 1993 2014 http://www.kpcb.com/insights/2013-internet-trends #NEMO14 | @jangles 4
  5. 5. Anyone with an opinion and an internet connection can influence someone else about the things you care about. #CRS400 NEMO14 | @jangles 5
  6. 6. http://www.gartner.com/newsroom/id/2819918 #NEMO14 | @jangles 6
  7. 7. People don't care about the Internet of Things #NEMO14 | @jangles 7
  8. 8. People care about the Internet of Caring Things #NEMO14 | @jangles 8
  9. 9. http://venturebeat.com/2014/10/12/the-doctor-will-see-you-now-through-google/ #NEMO14 | @jangles 9
  10. 10. Convergence Five converging forces – mobile, social media, data, sensors and location – are reshaping our lives and will have profound effects on each of us individually, in the workplace and in our society at large during the coming decade. http://www.amazon.co.uk/Age-Context-Mobile-Sensors-Privacy/dp/1492348430 #NEMO14 | @jangles 10
  11. 11. TODAY #NEMO14 | @jangles 11
  12. 12. #NEMO14 | @jangles 12
  13. 13. #NEMO14 | @jangles 13
  14. 14. #NEMO14 | @jangles 14
  15. 15. #NEMO14 | @jangles 15
  16. 16. https://twitter.com/USAirways/status/455789281894604800 #NEMO14 | @jangles 16
  17. 17. https://twitter.com/CanadaNATO/status/504651534198927361 #NEMO14 | @jangles 17
  18. 18. https://twitter.com/JamieDMJ/status/512877924354379776 #NEMO14 | @jangles 18
  19. 19. You can’t tell anyone anything new any more. They already Googled it. #NEMO14 | @jangles 19
  20. 20. http://www.slideshare.net/sap/99-facts-on-the-future-of-business #NEMO14 | @jangles 20
  21. 21. http://www.slideshare.net/sap/99-facts-on-the-future-of-business #NEMO14 | @jangles 21
  22. 22. http://www.slideshare.net/sap/99-facts-on-the-future-of-business #NEMO14 | @jangles 22
  23. 23. http://www.slideshare.net/sap/99-facts-on-the-future-of-business And ‘digital naturals’ ? #NEMO14 | @jangles 23
  24. 24. Of 16-To-24-Year-Olds Want http://www.forbes.com/sites/victorlipman/2014/09/22/71-of-16-24s-want-wearable-tech-why-dont-i-even-want-to-wear-a-watch/ #NEMO14 | @jangles 24
  25. 25. #NEMO14 | @jangles 25
  26. 26. #NEMO14 | @jangles 26 http://www.amazon.co.uk/Wearables-Smartwatches-Activity- Trackers/b?ie=UTF8&node=4845975031
  27. 27. Temperature test • 80% said wearable technology will be hugely beneficial to people in their daily lives. • 30% felt it will promote even more the divide between information haves and have-nots (or between those with money and those with not enough). • 50% thought that wearable technology is still years away from becoming mainstream • 70% were certain that privacy and information confidentiality will be a big worry as wearable technology becomes more common. (No one mentioned ethics or ethical behaviours.) http://www.nevillehobson.com/2014/07/09/way-ethics-prethics/ #NEMO14 | @jangles 27
  28. 28. #NEMO14 | @jangles 28
  29. 29. http://www.wired.co.uk/magazine/archive/2014/11 http://www.telegraph.co.uk/news/11155337/Big-companies-snoop-on-public-more-than- GCHQ-says-spy-chief.html #NEMO14 | @jangles 29
  30. 30. Are We Too Complacent? #NEMO14 | @jangles 30
  31. 31. TOMORROW #NEMO14 | @jangles 31
  32. 32. Imagine going to a meeting with people who do you not know. As you walk into the room, your smart watch triggers a sensor in the doorway, which now lets everyone in the room know you have arrived. As a portfolio about you flashes in front of their eyes, a quick introduction to each person in the room simultaneously scrolls inside your specially enabled eyeglasses. “ ” http://www.cmswire.com/cms/internet-of-things/a-vision-of-wearable-tech-in-the-workplace-026113.php #NEMO14 | @jangles 32
  33. 33. http://www.slideshare.net/kleinerperkins/internet-trends-2014-05-28-14-pdf #NEMO14 | @jangles 33
  34. 34. } Drivers = Enabler #NEMO14 | @jangles 34
  35. 35. MEANS TO AN END #NEMO14 | @jangles 35
  36. 36. http://youtu.be/KsGYucIy-N0 http://www.prca.org.uk/futurepragency #NEMO14 | @jangles 36
  37. 37. The PR Agency of The Future 1. Put the client first 2. Recognize the need to specialize 3. Take everyone on the journey 4. Don’t throw the baby out with the bathwater 5. People remain our greatest asset https://econsultancy.com/blog/65506-is-this-the-pr-agency-of-the-future #NEMO14 | @jangles 37
  38. 38. What is your role in such a rapidly-evolving landscape #NEMO14 | @jangles 38
  39. 39. Be… • Relevant • Measurable • Valuable • Entrepreneurial • Ethical • Open • Professional • Courageous #NEMO14 | @jangles 39
  40. 40. Setting The Agenda For Tomorrow’s PR Neville Hobson @jangles Lund University Helsingborg, October 17, 2014 This presentation deck and original content therein is copyright 2014 Neville Hobson. Some rights reserved. Re-use of this deck permitted under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license - read the license for terms. Other presentations by Neville Hobson are available from Slideshare at http://www.slideshare.net/neville. If you have questions or comment arising from your use of this deck, contact Neville Hobson:  +44 7577 997 222  neville@nevillehobson.com  www.nevillehobson.com  @jangles #NEMO14 | @jangles 40

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