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#DIF12Is There Any Point in BloggingIn the age of Twitter, Facebook and Instagram?Neville Hobson @ #FTDLW12October 10, 201...
http://www.nevillehobson.com/   http://www.forimmediaterelease.biz/                                                       ...
http://mashable.com/2012/08/22/the-internet-a-decade-later/                                                               ...
Neville Hobson@jangles
Neville Hobson@jangles
Neville Hobson@jangles
Neville Hobsonhttp://www.go-gulf.com/blog/60-seconds                                         @jangles
http://newsroom.fb.com/News/One-Billion-People-on-Facebook-1c9.aspx                                                       ...
May 2, 2005:The Real Start                  Neville Hobson                 @jangles
http://en.wikipedia.org/wiki/Blog                                     Neville Hobson                                    @j...
A Blog Is…                             A website with:                             • Reverse                              ...
Neville Hobson@jangles
Neville Hobson@jangles
Neville Hobson@jangles
Neville Hobson@jangles
Neville Hobson@jangles
Neville Hobson@jangles
Neville Hobson@jangles
In the Early Days                     Neville Hobson                    @jangles
What About Micro Blogging?                              Neville Hobson                             @jangles
...And Audio Blogging?                                      http://audioboo.fm/Jangleshttp://www.forimmediaterelease.biz/ ...
Video?         http://techfluff.tv/                                Neville Hobson                           @jangles
Social Networking Sites?                            Neville Hobson                           @jangles
Other Social Places?                        Neville Hobson                       @jangles
It’s not really about the platform.It’s more about the content.What you want to achieve.How you’d like to engage with othe...
Getting Started•   What are the first steps?•   Carefully planned or ‘happen by osmosis’?•   Formally embraced?•   How do ...
ResponsibilitiesEmployer:                          Employee:• Establish the framework          • Use your own common  unde...
Who Should Blog?• Corporate communications, employee  communications, PR, marketing, HR,  investor relations, sales, custo...
The Communicator’s Role• Counsellor, adviser and guide  - On communication, not blogging• Hands-off role  - Absolutely no ...
Not the Communicator’s Rolehttp://dilbert.com/strips/comic/2007-04-26/                                               Nevil...
Finding Influential Voices                              Neville Hobson                             @jangles
What Makes a Good Blog / Post?• Write informally, conversationally, avoiding jargon, and  with passion• Write something th...
Write an eye-catching relevant headlineYour blog or news site may be great butwhen I get your posts in my RSS reader...   ...
Neville Hobson@jangles
Neville Hobson@jangles
In Summary• It’s about the content not the platform• You’re telling a story not writing a press  release or a sales brochu...
Hands On• Online  -   Walk-through a WordPress blog  -   The difference between posts and pages  -   Creating a post  -   ...
#DIF12Is There Any Point in BloggingIn the age of Twitter, Facebook and Instagram?Neville Hobson @ #FTDLW12October 10, 201...
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Is There Any Point in Blogging In the age of Twitter, Facebook and Instagram?

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Presentation deck I used as the focal discussion point in workshop at the Financial Times' Digital Learning Week 2012, London, October 10, 2012.

Published in: Business
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Is There Any Point in Blogging In the age of Twitter, Facebook and Instagram?

  1. #DIF12Is There Any Point in BloggingIn the age of Twitter, Facebook and Instagram?Neville Hobson @ #FTDLW12October 10, 2012@jangles Neville Hobson @jangles
  2. http://www.nevillehobson.com/ http://www.forimmediaterelease.biz/ Neville Hobson @jangles
  3. http://mashable.com/2012/08/22/the-internet-a-decade-later/ Neville Hobson @jangles
  4. Neville Hobson@jangles
  5. Neville Hobson@jangles
  6. Neville Hobson@jangles
  7. Neville Hobsonhttp://www.go-gulf.com/blog/60-seconds @jangles
  8. http://newsroom.fb.com/News/One-Billion-People-on-Facebook-1c9.aspx Neville Hobson @jangles
  9. May 2, 2005:The Real Start Neville Hobson @jangles
  10. http://en.wikipedia.org/wiki/Blog Neville Hobson @jangles
  11. A Blog Is… A website with: • Reverse chronologically-ordered content • Personality • Commenting • Trackbacks (links to other content) • Auto-distribution aka subscriptions (RSS, email) http://conversation.cipr.co.uk/ Neville Hobson @jangles
  12. Neville Hobson@jangles
  13. Neville Hobson@jangles
  14. Neville Hobson@jangles
  15. Neville Hobson@jangles
  16. Neville Hobson@jangles
  17. Neville Hobson@jangles
  18. Neville Hobson@jangles
  19. In the Early Days Neville Hobson @jangles
  20. What About Micro Blogging? Neville Hobson @jangles
  21. ...And Audio Blogging? http://audioboo.fm/Jangleshttp://www.forimmediaterelease.biz/ Neville Hobson @jangles
  22. Video? http://techfluff.tv/ Neville Hobson @jangles
  23. Social Networking Sites? Neville Hobson @jangles
  24. Other Social Places? Neville Hobson @jangles
  25. It’s not really about the platform.It’s more about the content.What you want to achieve.How you’d like to engage with others. Neville Hobson @jangles
  26. Getting Started• What are the first steps?• Carefully planned or ‘happen by osmosis’?• Formally embraced?• How do you guide employees? Neville Hobson @jangles
  27. ResponsibilitiesEmployer: Employee:• Establish the framework • Use your own common under which employees can sense on what you say blog in their workplace about your employer and• Invite employees to issues in your workplace, participate in creating the whether you blog internally guidelines that make it clear or publicly what the ground rules are • The responsibility for this is• Communicate them to yours, as are the employees in a way that consequences if you dont they clearly understand use your common sense• The responsibility for this is yours, as are the consequences without clear guidelines Neville Hobson @jangles
  28. Who Should Blog?• Corporate communications, employee communications, PR, marketing, HR, investor relations, sales, customer service, public affairs, community relations… - Internally: thought leadership, sharing thinking and knowledge; news, information - Externally: engaging with customers• Who else? - What about the CEO? Neville Hobson @jangles
  29. The Communicator’s Role• Counsellor, adviser and guide - On communication, not blogging• Hands-off role - Absolutely no anonymous ghost writing for the CEO Neville Hobson @jangles
  30. Not the Communicator’s Rolehttp://dilbert.com/strips/comic/2007-04-26/ Neville Hobson @jangles
  31. Finding Influential Voices Neville Hobson @jangles
  32. What Makes a Good Blog / Post?• Write informally, conversationally, avoiding jargon, and with passion• Write something that others will find useful• Think about keywords - Keywords drive search• Write an eye-catching relevant headline• Attribute, cite, link• Make your post easy to share• Post frequently - Google loves frequently-published content like blog posts: the more you publish, the more you link, the more you get shared, the higher up you’ll appear in search results Neville Hobson @jangles
  33. Write an eye-catching relevant headlineYour blog or news site may be great butwhen I get your posts in my RSS reader... Neville Hobson @jangles
  34. Neville Hobson@jangles
  35. Neville Hobson@jangles
  36. In Summary• It’s about the content not the platform• You’re telling a story not writing a press release or a sales brochure• Be selfless and generous in your references to others• Disclose any conflict of interest - If in doubt, always disclose• Make your content eminently shareable• Be clear on your strategy and the measurable goal you wish to achieve Neville Hobson @jangles
  37. Hands On• Online - Walk-through a WordPress blog - The difference between posts and pages - Creating a post - Publishing a post - Leaving a comment• A look at offline editors Neville Hobson @jangles
  38. #DIF12Is There Any Point in BloggingIn the age of Twitter, Facebook and Instagram?Neville Hobson @ #FTDLW12October 10, 2012@jangles Neville Hobson @jangles

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