AI, the Connected Car and What's Next

3. © 2016 IBM Corporation. All rights reserved3 Cognitive Business For the past several years, the converging forces of data, cloud, mobile and social technologies and the Internet of Things have disrupted industries and led to unprecedented transformation across every type of business. Many enterprises have made the shift to become 'digital.’ However, at IBM we believe that digital is not the destination, but the foundation for a new era of business, which we call cognitive. When digital disruption meets digital intelligence, new possibilities are created by systems that understand, reason and learn. Gini Rommetty CEO, IBM “ ”http://ibm.com/outthink

8. © 2016 IBM Corporation. All rights reserved9 https://www.theguardian.com/technology/2016/jul/01/tesla-driver-killed-autopilot- self-driving-car-harry-potter http://qz.com/797738/historically-speaking-the-tesla-deaths- are-not-out-of-the-norm

11. © 2016 IBM Corporation. All rights reserved1212 Industry Disruptors 2015-2025 1. Empowered consumers 2. Changing mobility models 3. A transforming ecosystem Source: IBM Institute for Business Value

13. © 2016 IBM Corporation. All rights reserved1414 Today’s Consumers Based on their digital experiences with other industries, today’s consumers expect seamless, omni-channel and customized auto- related experiences Increasingly willing to contribute to product and services innovation Consumers know how to get information online and circumvent the standard processes that used to restrict their involvement with industry participants Source: IBM Institute for Business Value

15. © 2016 IBM Corporation. All rights reserved16 Spotlight: Self-Enabling Vehicles (SEV) Self-healing: Vehicles fix and optimize themselves without human intervention based on certain events or situations. Self-socializing: Vehicles connect with other vehicles and the infrastructure around them to share information and solutions. Self-learning: Vehicles use cognitive capabilities to learn behaviors – of driver, occupants, the vehicle itself and the surrounding environment – to continually optimize and advise Self-driving: Vehicles will become highly automated, with some areas of limited autonomous function in controlled environments. Self-configuring: Individual mobility personas contain necessary (and driver-authorized) digital information about individuals to provide the desired, personalized vehicle experience. Self-integrating: Like other smart devices, the vehicle will be an integrated component in the IoT Source: IBM Institute for Business Value

16. © 2016 IBM Corporation. All rights reserved1717 How Ready Are You? How will you apply analytics and cognitive capabilities to offer new transportation options? What is your plan to assess the digital mobility interest of different consumer groups you want to target? How will you use that information to customize valuable digital experiences? How will you identify and use the right channels to deliver recommendations to consumers so you can test their interest in additional digital functionality? In what ways can you improve your innovation discovery process and strengthen your partnering competency to better serve the drivers and riders of tomorrow? How can your organization get more engaged in the borderless automotive ecosystem, and how can you better leverage the ecosystem to learn from other industries? Which social media and analytics tools can you use to reach more consumers and more influencers as you help transform the retail automotive experience?

17. © 2016 IBM Corporation. All rights reserved1818 The Next Level… What if a Car: Is part of a network that provides a commuting service that comes to you? Is the most advanced computing device you use? In effect, is an on-demand cash generator, boosted by car / ride sharing? Gives you safe driving pay-backs from your insurer? Is safer, due to automation / reduced human error? Drives itself? Parks itself? Makes you want to commute? Makes you more productive? http://www.kpcb.com/blog/2016-internet-trends-report http://www.nextgreencar.com/news/7690/vw-group-plans-30-new-evs-by-2025/

19. © 2016 IBM Corporation. All rights reserved20 Re-use of this deck permitted under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license - read the license for terms. Other presentations by Neville Hobson are available from Slideshare at http://www.slideshare.net/neville. If you have questions or comment about this deck, contact Neville Hobson:  +44 7342 085 395  neville.hobson@uk.ibm.com  www.nevillehobson.com  @jangles The content in this presentation deck represents the opinions of Neville Hobson only and does not necessarily reflect any view or position of or by IBM. Published in accordance with IBM’s Social Computing Guidelines. #AI, the #ConnectedCar and #WhatsNext Presentation by Neville Hobson at B2B Marketing Expo, London, May 11, 2016.