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Experience Innovation

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Effective communication is more about innovation and experiences than the tools and channels of communicating. Some ideas to think about for marketers and communicators as presented to the MIPAA's "New Influencers Insight & Social Media Forum" in London on June 7, 2013.

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Experience Innovation

  1. 1. #mipaa @janglesExperienceInnovationNeville Hobson@janglesJune 7, 2013
  2. 2. #mipaa @jangleshttp://en.wikipedia.org/wiki/InnovationThe term innovation can bedefined as something originaland new that “breaks in to” themarket or into society.
  3. 3. #mipaa @jangleshttp://www.teslamotors.com/en_GB/
  4. 4. #mipaa @jangleshttp://media.daimler.com/dcmedia/0-921-658892-1-1601024-1-0-1-0-0-1-12639-0-0-3842-0-0-0-0-0.html?TS=1370536703316
  5. 5. #mipaa @jangleshttp://www.jaguar.co.uk/f-type/
  6. 6. #mipaa @janglesTrends
  7. 7. #mipaa @jangleshttp://www.kpcb.com/insights/2013-internet-trends
  8. 8. #mipaa @jangleshttp://www.kpcb.com/insights/2013-internet-trends
  9. 9. #mipaa @jangleshttp://www.kpcb.com/insights/2013-internet-trends
  10. 10. #mipaa @jangleshttp://www.kpcb.com/insights/2013-internet-trends
  11. 11. #mipaa @jangleshttp://www.kpcb.com/insights/2013-internet-trends
  12. 12. #mipaa @jangles3 Mobile Drivers1. Rapidly-increasing device andapp functionality2. Near-ubiquitous high-speednetworks3. Enabling you to realize yourexpectations
  13. 13. #mipaa @jangleshttp://www.kpcb.com/insights/2013-internet-trends
  14. 14. #mipaa @jangleshttp://www.kpcb.com/insights/2013-internet-trends
  15. 15. #mipaa @jangleshttp://youtu.be/OOT1lwVWBB8
  16. 16. #mipaa @jangleshttp://www.kpcb.com/insights/2013-internet-trends
  17. 17. #mipaa @jangleshttp://www.kpcb.com/insights/2013-internet-trends
  18. 18. #mipaa @jangleshttp://www.kpcb.com/insights/2013-internet-trends
  19. 19. #mipaa @jangles
  20. 20. #mipaa @jangles
  21. 21. #mipaa @jangleshttp://gapingvoid.com/
  22. 22. #mipaa @jangleshttp://publishers.flipboard.com/caranddriverhttp://flip.it/vA5t0
  23. 23. #mipaa @jangleshttps://plus.google.com/communities/110498918096579630693
  24. 24. #mipaa @jangles• Delivering the contentyour audience isseeking in all theplaces they aresearching for ithttp://socialfresh.com/great-content-marketing/ http://contentmarketinginstitute.com/2012/06/content-marketing-definition/
  25. 25. #mipaa @jangleshttp://www.stayonsearch.com/content-marketing-that-you-need-to-avoid-at-any-cost
  26. 26. #mipaa @jangles• Organizationsgenerating storiesabout themselvesand/or their industry• Publishing that contenton their own channels• Offering that content tomainstream channelshttp://newsroom.cisco.com/homehttp://www.coca-colacompany.com/
  27. 27. #mipaa @jangleshttp://youtu.be/41Qztg4EjmM
  28. 28. #mipaa @janglesMajor Challenges1. Understanding audience desires, needs, andintents2. Selecting the tools and channels preferred byyour audiences3. Being trusted participants in your audiences’peer groups4. Integrating social and traditional5. Embracing open/sharing ideals – rewards arenot only financial
  29. 29. #mipaa @jangleshttp://www.slideshare.net/dougkessler/crap-the-content-marketing-deluge
  30. 30. #mipaa @janglesThe two most valuable commodities1.Reputation2.Trust
  31. 31. #mipaa @jangles• Relevant• Measurable• Valuable• Ethical• Open• Professional
  32. 32. #mipaa @janglesExperienceInnovationNeville Hobson@janglesJune 7, 2013
  33. 33. #mipaa @janglesExperience InnovationNeville Hobson@janglesLondon, June 7, 2013Content of this presentation deck is Copyright 2013 Neville Hobson. Some rightsreserved.Re-use permitted - read the Creative Commons license for terms.If you have questions or comment arising from your use of this deck, contact NevilleHobson: +44 7577 997 222 neville@nevillehobson.com www.nevillehobson.eu www.nevillehobson.com @jangles

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