TAKING SOCIAL                     MEDIA TO THE                      NEXT LEVELGovernors Conference on Service & Volunteeri...
ANDREW HOFFMAN Executive Director at NeighborLink Fort Wayne & NeighborLink Network Adjunct Professor at Huntington Univer...
www.NLFW.org
st. louis
?WHO ARE YOU &WHY THIS SESSION
STARTWITH THE BASICSA   B   C
JUSTA SET OFCOMMUNICA  TION TOOLS
IT STARTSWITH ASOLIDFOUNDATION
WHA MAKESA   TGREA FOUNDA    T      TION?PURPOSE - Why does this website need to exist?CONTENT - Relevant, Well Written, T...
TextSOCIAL MEDIAMANAGEMENT                      http://kelly.cybr.org/archives/2009/03/25/the-switchboard/
SOCIAL FEED MANAGERS
GOOGLE READERGOOGLE - MONITORING TOOLS
GOOGLE ALERTSGOOGLE - MONITORING TOOLS
GOOGLE ANALYTICSGOOGLE - MONITORING TOOLS
SOCIALSHARING
MICHAEL HYATT
MICHAEL HYATT
CASE FOUNDATION
CASE FOUNDATION  VIDEO  INTEGRATION
CASE FOUNDATION  SOCIAL  MEDIA  STREAMS  INTEGRATION
SOCIALNETWORKINTEGRATION
VOLUNTEER MATCH
NLFW
EMAILMARKETING
EMAIL TOOLS
EMAIL TOOL FEATURESTRACKINGEVENTMANAGEMENTSURVEYSSOCIAL MEDIAINTEGRATIONONLINE P YMENT        AINTEGRA TION
VIDEO
VIDEO48hrs OF VIDEOUPLOADED EVERY DAYOVER 3 BILLION VIEWSEVERY DA Y
STORYMA TTERS           http://www.flickr.com/photos/meomi/3059512473/
CHARITY: Water             http://www.flickr.com/photos/meomi/3059512473/
MOBILE WEB &                                                                  APP DEVELOPMENTTexting: http://www.flickr.co...
MOBILE WEBSITE
MOBILE APPS              Found at Mashable.com
DIGITALFUNDRAISING
CROWD-FUNDINGKIVA.ORG            625,271   Kiva Lenders              $244    Million in Loans            98.86%    Repayme...
CROWD-FUNDINGSMALLCANBEBIG.ORG
TEXTING CAMPAIGNRED CROSS
DONATION APPSQUARE
THE CLOUD
GOOGLE DOCUMENTSONE OF THE EASIESTCOLLABORA  TIONTOOLS FORTRADITIONALOFFICE RELA TEDTASKS.
GOOGLE+HANGOUTS GIVEYOU ONE OF THEEASIEST W YS TO         AHA GROUP VIDEO  VECONFERENCING
DROPBOX  ONLINE FILE STORAGE  AND SHARING
COULD INVESTMENTSIN TECHNOLOGY AND WEB DEVELOPMENTOFFSET OPERATIONAL      COSTS?       $$$
LETS GETPRACTICAL    Questions & Group Think
Thank You!Andrew-Hoffman.comNeighborLink Fort WayneAndrew@NLFW.org260.710.7611                          Presentation At:  ...
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Gcsv 2011 taking social media to the next step-andrew hoffman

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This document was created by an individual or individuals who submitted a proposal so he / she / they may present at the Office of Faith-Based and Community Initiative’s 2011 Conference on Service and Volunteerism (GCSV11). This proposal was approved by the Indiana Commission on Community Service and Volunteerism (ICCSV) and other community partners. Sharing this document is a courtesy extended by the OFBCI to conference attendees who may want to reference materials covered at the GCSV11, and the OFBCI in no way not responsible for specific content within.

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Gcsv 2011 taking social media to the next step-andrew hoffman

  1. 1. TAKING SOCIAL MEDIA TO THE NEXT LEVELGovernors Conference on Service & VolunteerismOctober 12, 2011 Presented by: Andrew Hoffman
  2. 2. ANDREW HOFFMAN Executive Director at NeighborLink Fort Wayne & NeighborLink Network Adjunct Professor at Huntington University Nonprofit Communication & Social Media Consultant Community Engagement Strategist & Champion
  3. 3. www.NLFW.org
  4. 4. st. louis
  5. 5. ?WHO ARE YOU &WHY THIS SESSION
  6. 6. STARTWITH THE BASICSA B C
  7. 7. JUSTA SET OFCOMMUNICA TION TOOLS
  8. 8. IT STARTSWITH ASOLIDFOUNDATION
  9. 9. WHA MAKESA TGREA FOUNDA T TION?PURPOSE - Why does this website need to exist?CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, EntertainingCALL TO ACTION - What do you want me to do?NAVIGATION - Descriptive, Easy, Direct, FunctionalDESIGN - Clean, Organized, Professional, InteractiveCONTACT INFO - Can People Connect With You Easily?SEO & TRACKING - Make it easy for people to find. Track People’s InteractionsSECURITY - Your Organization’s operations will dictate this function
  10. 10. TextSOCIAL MEDIAMANAGEMENT http://kelly.cybr.org/archives/2009/03/25/the-switchboard/
  11. 11. SOCIAL FEED MANAGERS
  12. 12. GOOGLE READERGOOGLE - MONITORING TOOLS
  13. 13. GOOGLE ALERTSGOOGLE - MONITORING TOOLS
  14. 14. GOOGLE ANALYTICSGOOGLE - MONITORING TOOLS
  15. 15. SOCIALSHARING
  16. 16. MICHAEL HYATT
  17. 17. MICHAEL HYATT
  18. 18. CASE FOUNDATION
  19. 19. CASE FOUNDATION VIDEO INTEGRATION
  20. 20. CASE FOUNDATION SOCIAL MEDIA STREAMS INTEGRATION
  21. 21. SOCIALNETWORKINTEGRATION
  22. 22. VOLUNTEER MATCH
  23. 23. NLFW
  24. 24. EMAILMARKETING
  25. 25. EMAIL TOOLS
  26. 26. EMAIL TOOL FEATURESTRACKINGEVENTMANAGEMENTSURVEYSSOCIAL MEDIAINTEGRATIONONLINE P YMENT AINTEGRA TION
  27. 27. VIDEO
  28. 28. VIDEO48hrs OF VIDEOUPLOADED EVERY DAYOVER 3 BILLION VIEWSEVERY DA Y
  29. 29. STORYMA TTERS http://www.flickr.com/photos/meomi/3059512473/
  30. 30. CHARITY: Water http://www.flickr.com/photos/meomi/3059512473/
  31. 31. MOBILE WEB & APP DEVELOPMENTTexting: http://www.flickr.com/photos/19779889@N00/4728235802/sizes/l/
  32. 32. MOBILE WEBSITE
  33. 33. MOBILE APPS Found at Mashable.com
  34. 34. DIGITALFUNDRAISING
  35. 35. CROWD-FUNDINGKIVA.ORG 625,271 Kiva Lenders $244 Million in Loans 98.86% Repayment Rate
  36. 36. CROWD-FUNDINGSMALLCANBEBIG.ORG
  37. 37. TEXTING CAMPAIGNRED CROSS
  38. 38. DONATION APPSQUARE
  39. 39. THE CLOUD
  40. 40. GOOGLE DOCUMENTSONE OF THE EASIESTCOLLABORA TIONTOOLS FORTRADITIONALOFFICE RELA TEDTASKS.
  41. 41. GOOGLE+HANGOUTS GIVEYOU ONE OF THEEASIEST W YS TO AHA GROUP VIDEO VECONFERENCING
  42. 42. DROPBOX ONLINE FILE STORAGE AND SHARING
  43. 43. COULD INVESTMENTSIN TECHNOLOGY AND WEB DEVELOPMENTOFFSET OPERATIONAL COSTS? $$$
  44. 44. LETS GETPRACTICAL Questions & Group Think
  45. 45. Thank You!Andrew-Hoffman.comNeighborLink Fort WayneAndrew@NLFW.org260.710.7611 Presentation At: www.Slideshare.net/AndrewDewey

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