Scientific Method for Social Media with Tamsen McMahon (@tamadear)
The Scientific Method! For Social Media!
On the line… Your Presenter: Tamsen McMahon Sametz Blackstone Associates Brass Tack Thinking firstname.lastname@example.org @tamadear Your Host: Mike Lewis, Awareness email@example.com @bostonmike | @awarenessinc
Got Ques/ons? Use the hashtag: #awarenessinc On Twi7er Technical Issues? Contact Webex customer support
Who is Awareness ? • Creators of the Social Marke/ng Hub • Allows marketer to control and centralize all social media marke/ng ac/vi/es in through one interface • SoIware is powering the social media strategy of mid-‐to-‐large sized organiza/ons • Partnered with leading digital and interac/ve agencies CUSTOMERS PARTNERS
Social Media Challenges ‘I’m Overwhelmed!’ Social Media is only a % of my job and it requires a lot of my /me to be eﬀec/ve ‘Help me prove the value!’ I know social media works, but I need data to get buy-‐in, The execs are pushing me for meaningful data before we invest further ‘I’m Losing Control!’ Too many channels, too many comments to respond to, too many passwords, too many places to login, hard to keep control ‘I Need to Get Strategic!’ Need to move from tac/cal ac/vi/es to strategic programs
The Next Step Contact me for a demonstra;on: firstname.lastname@example.org @bostonmike
Awareness Social Marke/ng Hub Publish : Content-‐centric, Gain Control of your mul/-‐channel Social Media Programs Manage : Enterprise grade Centralize your programs access controls, permissioning, and control Evolve from tac>cal Measure : Meaningful programs to strategic reports and marke/ng-‐ social media focused Social Monitoring Measure Success for Engage : Interact with mul/ple channels and individuals who are assets passionate about your content
See the Hub in ac/on! Social Marke;ng Hub Demo w/ Will Eisner, Director of Product Marke/n g Dec 21st – 2PM ET http://tinyurl.com/hubdem o Sign Up Now!!
TheScientific Methodfor Social Media Sametz Blackstone Associates