Unit G325

1. Homework:
COMPLETE the Past Paper based
around what we have covered so far.
Due:
TODAY – Period 3

2. WHAT DO YOU ALREADY KNOW?
Tapscott & Williams (2006)
“As people individually and collectively programme the Web, they’re increasingly in
command”
• WHAT is this product?
• WHY does it conform to the ideology above?

3. http://signal-noise.co.uk/design-triggers/
‘THE ZEIGARNIK EFFECT’
The Zeigarnik effect has been shown experimentally to have
an effect on short-term memory and our drive to seek
closure by completing tasks. Every time you read an article
inside the Yahoo News Digest its colourful circle fills up and
animates, then it congratulates you on how many articles
you have read so far. For some reason, this really pushes the
user to read all of the articles.
“As people individually and
collectively programme the
Web, they’re increasingly in
command”
Or are we?

4. Henry Jenkins (2006) –
Memes and Virals
Unit G325: Section B – Critical Perspectives in Media
Monday 18th May 2015

5. Why?
Aims & Objectives
AO1
Demonstrate knowledge
and understanding of
media concepts, contexts
and critical debates, using
terminology appropriately
and with accurate and
coherent written
expression.
• Re-cap prior learning of a Case Study
• Investigate (over the next 2 lessons) the
appeal of Memes and Virals and how
they are “providing us with the kinds of
entertainment experiences we want”
(Jenkins – 2006)
• Review the learning.

6. FADS
https://www.bitstrips.com/
Despite early success, Bitstrips, like
most other e-media products, have
had to diversify in order to not be “left
behind” (Bauman – 1998)
YOU SHOULD visit the
website and establish the
appeal of the product.
Extension – YOU COULD
investigate HOW popular
(statistics) the product is.

7. https://ncrafts.wordpress.com/unit-g325-section-b-global-
media-and-media-in-the-online-age/useful-links-a2/
Visigt the link below and go towards
the bottom of the page.

8. FADS
YOU MUST visit the Case Study page for ‘Dubsmash’ on ncrafts.wordpress.com.
YOU SHOULD complete the x2 bullet point tasks below and any of the other tasks on the
page:
15 minutes

9. Feedback

10. https://ncrafts.wordpress.com/unit-g325-section-b-global-media-and-media-in-the-online-
age/section-b-case-studies/memes/
YOU MUST visit the Case Study page and complete the tasks on the page – including the
definition task – in order to establish the appeal of this phenomena.
YOU SHOULD go into the exam with a contemporary examples of a meme that not only
appeals to your BUT a mass audience as well.

11. Feedback

12. Tom Fordy - 28th January 2015
• A recent Buzzfeed article observed that The LAD Bible is generating over £100,000 in
advertising each month, and that it has "refined quickfire viral publishing into an art
form. It spots videos before they become hits.”
• “We’re trying to reflect the things that are interesting to people aged 16 to 34.”

13. http://www.telegraph.co.uk/men/thinking-man/11371972/Meet-the-woman-
overseeing-the-LAD-Bible-phenomenon.html
Tom Fordy - 28th January 2015
YOU MUST visit ‘The LAD Bible’ page on facebook
once you have read the article above.
YOU SHOULD find an example of a popular
meme/video trending on the site and establish –
through theory – the appeal of this.

14. Michael Wesch – Internet –
‘The machine is us/ing us’.

15. WHAT HAVE YOU LEARNT TODAY?
• HOW do the case studies you have learnt about apply to this Question?
YOU SHOULD produce a PEA Paragraph based around x1 product and HOW it has
“changed consumer behaviour”.

16. Argument Opportunity –
Have Institutions
benefited as well?
Online Media –
Media Areas YOU MUST cover:
• Film
• TV
• Print News – Online News
• Social Media
• Youtube
• Memes, ‘The LAD Bible’ etc.
Future –
Will it remain
positive?
Will we “give back”
the control we now
have?
HOW?
WHY?
WHERE?
Statistical evidence?

17. Homework:
1) COMPLETE the PEA Paragraph on
the Case studies we have looked at
today.
2) Revise for an upcoming past paper
Due:
Thursday 21st May – Lunch & Period 5