Codes and conventions for hyperlinked websites

1. CODES AND
CONVENTIONS FOR
HYPERLINKED
WEBSITES

2. Masthead – bold font and stands out against the
background. ‘best’ could refer to the quality of
the magazine establishing its style.
Easy navigation of features,
allows access of information
easier for audiences. Perhaps
referencing the layout and
approach of the magazine.
Main stories are placed
in a ordered structure,
audiences can feel a
personal connection
with the stories that
effect them (personal
integrative needs
fulfilled here).
Bright colourful images
that attract the readers
attention – local business
are featured which
reinforces personal
relationships with local
audiences.
Social media links – appealing to younger audiences,
provides alternative platforms for enticing audiences
to consume entire products.
Title of stories – introduces
the reader to each article –
sense of professionalism –
encouraging audiences to
consume the whole media
product (Barthes).
Read more button – allows
readers to fulfil cognitive needs
and narrative tension is created
here.

3. Masthead – bold font and stands out against the background. ‘best’ could refer to the quality of
the magazine establishing its style.The repetition of the magazines name creates brand
awareness for readers – creates personal identities for target audiences.
Easy navigation of features,
allows access of information
easier for audiences. Perhaps
referencing the layout and
approach of the magazine.
Main stories are placed
in a ordered structure,
audiences can feel a
personal connection
with the stories that
effect them, a personal
identity is created (uses
and gratification
theory).
Number of issues – establishes
the magazine as professional –
positions the audiences
positively due to reliability.
‘Recent’ suggests
that the website is
up-to-date and that
audiences can
consume relevant
information.
Bright colourful images that attract the readers attention –
local business are featured which reinforces personal
relationships with local audiences.

4. Masthead – bold font and
stands out against the
background. ‘best’ could refer
to the quality of the magazine
establishing its style.The
repetition of the magazines
name creates brand
awareness for readers –
creates personal identities for
target audiences.
Social media links – appealing to
younger audiences, provides
alternative platforms for enticing
audiences to consume entire
products.
Easy navigation of features,
allows access of information
easier for audiences. Perhaps
referencing the layout and
approach of the magazine –
enticing audiences to
consume the whole product
(Barthes).‘Top News of the Week’
suggests that the website is
up-to-date and that
audiences can consume
relevant information.The red
box – draws the audiences
attentions and the central
positioning of it, increases the
focus on this section.
Advertising of local companies –
establishes the style and
professionalism of the
magazine/website, encourages
audiences to re-visit the website
as they feel that it directly
benefits audiences.

5. Masthead – bold font and stands out against the background. ‘best’ could refer to the quality of
the magazine establishing its style.The repetition of the magazines name creates brand
awareness for readers – creates personal identities for target audiences.
Easy navigation of features,
allows access of information
easier for audiences. Perhaps
referencing the layout and
approach of the magazine.
Social media links – appealing to younger audiences,
provides alternative platforms for enticing audiences to
consume entire products (Barthes).
Title of stories –
introduces the
reader to each article
– sense of
professionalism.
Main stories are
placed in a ordered
structure, audiences
can feel a personal
connection with the
stories that effect
them.
Structure – simplistic layout,
allows for easier navigate for
less technical-savvy audiences,
looks very professional.Colour
scheme is fairly plain –
reinforces the target audiences
preferences even more.

6. Social media links – appealing to
younger audiences, provides
alternative platforms for enticing
audiences to consume entire
products.
Masthead – bold font and
stands out against the
background. ‘best’ could
refer to the quality of the
magazine establishing its
style.The repetition of the
magazines name creates
brand awareness for readers
– creates personal identities
for target audiences.
Offers – attracts audiences
further, as they feel the
advert directly benefits
them.
Easy navigation of features,
allows access of information
easier for audiences. Perhaps
referencing the layout and
approach of the magazine.
Read now button – allows
readers to fulfil cognitive needs
and narrative tension is created
here (uses and gratification
theory). Different colours
attracts the attention of the
audiences.
Advertising of local companies – establishes the style and professionalism
of the magazine/website, encourages audiences to re-visit the website as
they feel that it directly benefits audiences.

7. Codes and Conventions
 The masthead usually is the websites name, this induces the readers to the magazine.
 Features are across a bar, and the main section of the websites consist of the main articles.
 Pop up adverts usually with offers and discounts appear around the page, this is used to attract a
range of audiences to other platforms involving local companies and businesses. It also entices
audiences as they feel like they are receiving a unique deal.
 Social media links are another platform of access, increasing availability to a wider target audience.
 Fonts – usually san serif font allowing the features and information to be easily read and this appeals
to a younger target audience.
 Any images used are bright and eye-catching to attract the audiences eye and gives a positive
atmosphere to the website.
 The structure of the website is organised and easy to navigate, this appeals to older audiences they
are not necessarily internet savvy.