1. RAMI REDDY.M
Number: 4-9-177/A, MIG 79, MUSHK Mahal Huda Colony, Attapur, Hyderabad – 500 068,Telangana
State, Mobiles: 09948436980,8121082013,Email: muleramireddy1@gmail.com
Professional Profile
A Management Post graduate, result oriented professional with a Fifteen years plus Core local
hospitality experience chain of properties in Hyderabad and other Diversified industrial experience,
encompassing, pharmaceutical and tourism industries experience in. Dedicated, enthusiastic and
growth driven hospitality professional with strong work ethic, good organizational, administrative and
operational, and planning skills, adaptable and enjoy new challenges and excels in getting results.
Consistently successful in driving revenue growth, improving operational efficiencies and increasing
profitability. Adapt in communicating effectively with internal and external customer and ability to
work with in-group as a team player.
Core Competencies and Successes in Key Areas
• Plaid very key role in Sales & Marketing Vertical
• Internal Customer Relationship
• Knowledge in Revenue management, Operations
• Building Lasting Client Relationships
• New Business Development
• implementing procedures and polices
• Advertisement, Media Buying & PR Coordination
• Brand Building, Repositioning & Re branding
Budget Management, reviewing & Financial Reporting
Contract and pricing negotiation
• Public Relations and Speaking
• Team Building and Leadership
• Sales Team Training and Supervision
• Knowledge RFP process
• Experience in Digital Marketing
Current Assignment
Director of Sales and Marketing – Royalton Hotel Chirag Lane, Abids, HYDERABADE
Currently heading Sales and Marketing Vertical with 82 room’s prosperity with very good product mix
of conferencing and Banquet facilities with team of five members and planning re launch the brand
the corporate segment. with Exceptional communicator with a consultative sales style, strong
negotiating skills, exceptional problem solving aptitude and a keen client need assessment aptitude.
Equally effective at identifying business opportunities, implementing brand building, repositioning and
rebranding solutions. A Key player in The Golkonda Hyderabad, a hotel at a threshold of transition
from a three star budget hotel to five star lifestyle hotel. Have helped launch its other sister concern
Golkonda Resorts and Spa to achieve high end market positioning, advertising and media planning.
Actively participated in Strategy for re-launching The Golkonda Hyderabad and building brand recall
and consciousness in the local Hyderabad market and also in the business source areas of Delhi and
Gurgaon, Mumbai, Bangalore, Chennai and Calcutta. Have augmented trade confidence and
market perception for the hotel by showcasing newly renovated product, and upgraded service
standards to the corporate segment.
2. Other Designation at the Golkonda Hospitality and Resorts Services Limited, Hyderabad, from 2001
to 2016
• Sr. Manager Sales
• Manager Sales
• Assistant Manager sal
• Executive sales from
Sound Knowledge about Following Skill set
Sales Vertical Knowledge
• Very strong knowledge about local Sales –Geographically like Hyderabad, Cybarabad and
Secuendrabad segments
• Well known about all industrial Segments like Parma ,PSU and banking Etc
• Visited Pan India all Feeder markets like Delhi, Mumbai Chennai,Banglore Etc
• And knowledge about Second Tire Cities like Vishakhapatnam, Kakinada and Rajahmundry
• Known about GSA operation and Regional Sales Setup
• Identifying and fixing about the Market Segments as well Source Markets
• Through knowledge about making strategy as per market segments and implementing
• Participated for preparation of revenue budgets for Rooms division as well banqueting and
Mice divisions
• Very High recognition among local corporate world as well head offices
• Knowledge about implementation of IDS sales Module as well as Sales Force
• Preparation of Sales Budgets as well Implementation and Reviewing Knowledge
• Preparing and presenting Marketing strategy as segment wise
• Fixing competitive sets I e Higher Lower and Equal Competition
• Knowledge about RFP Process and Business case Presentation and end to end solutions
• Participating in Trade Fairs and doing Sales Blitz in feeder Markets Pan India and local cities
• Motivation and Monitoring knowledge about sales team time to time
• Knowledge about City events and Maintain good relation with PCOS,Event Managers and
Associations
• Strong Knowledge about Travel Agents Locally and Pan India like Corporate, Leisure,inbound,
out bound,Searies operators ,Consolidators and Bulk purchasers ,B to B ,B to C, in plant etc
• Bidding for Airlines requirements like Administration staff, Crew, Cockpit Crew and layovers etc
• Guiding team Daily basis and weekly and Monthly
• Preparation of daily, weekly and Monthly reports and submitting to management same
• Preparing Monthly MMR reports and Presenting same to Managing Detector
• Guiding the Management Emerging Marketing conditions changing strategy accordingly
• Sound negotiation and contracting skills among corporate and other market segments and
monitoring
• Preparation of calendar of city events and auspicious days to help revenue Manager for
better Yield management
• Introducing and Implementing Bookers loyalty Programme
• Kean on SWAT analysis about other competitive Hotels as well own hotel
• Preparation of Winter and Summer Room Packages for Travel Agents
3. Marketing Vertical Knowledge
• Preparations of yearly marketing budget as per different heads
• Knowledge about Media Buying and Allocation of budget
• Co ordination with advertising agency for all job works
• Formulating the food and Beverage event calendar, co ordination and implementation
• Part of re launching of Golconda Hotel from three Star to four star as well out ;lets
• Planning and implementing New Year eve and Christmas Carnivals every year
• Perfectly Planned and Conducted Four or five Pr Parties for various launches
• Knowledge about Digital Marketing and social Media
• Awareness about reputation management and trip advisor activities
• Knowledge about revenue Management
Revenue Management and E commerce
• Through knowledge about Revenue management –Fixing Bar Rates
• Preparation of Corporate Rate Grid and as well Bar Rates
• Segmenting cooperates ABC grades as per productivity and implanting strategy accordingly
• Qualifying ability of corporate as per their total productivity
• Fixing the ARR and revenue as per Market segments’
• Knowledge about GDS,IDS, Consociate and RFP process
• Knowledge about Booking Engine and Payment Gateway
• Successfully participated implementation World Hotels
• Coordination with Revenue Manager for Contracting with all Domestic and international OTAS
• Knowledge about Page Position position and content and image Management
• Coordination with revenue Manager for Fixing B2B,B2C and Bundle room Package tor OTAs
• Regular Anayalisis about Hotelgence Reports about competition Bar and GDS rates
Operation Knowledge:
• Complete knowledge about entire hotel operations and cost control methods
• Good coordination among the departments
Administration and Business Development
Experienced in strategic planning, operations management, regulatory compliance and focused
business development effort. Track record of improving sales thru team centered management, staff
development and effective communication skills. Analyzed city specific competitive landscape and
identified opportunity areas vis-à-vis Sales, marketing and operations and initiated market
segmentation study that identified target audience, brand friendly segment and potential segment
and thus helped in bringing about focus and definition to property specific marketing strategy
4. Team Building and Leadership
Team development through time performance management, training & maintaining service
standards and developing and implementing of focused policies and procedures to achieve best
results and yearly room division budgeting, forecasting and revenue management. Experienced
HOD with proven skills in starting, leading and rebuilding the department to profitability
Other Functions
Hiring, Internal Customer Development and Training
Coordinating manpower planning, recruitment, induction and ensuring cultural fit for the organization.
Planning deployment of manpower as per skill sets and requirements and ensured adherence to all
norms with maintenance of discipline and management of taskforce entailing orientation, training,
career development, and counseling and grievance handling. Imparting appropriate in-house training
to the team so as to attain service excellence, positive attitude and teamwork. Identified training needs,
conducted programmers and measured its effectiveness. Designed and developing training calendars
and modules and customizing training programmers based on the training needs analysis to enhance
the manpower skills and efficiency.
Other Experience
Worked as a Professional Service Representative at the Genix Pharma at Hyderabad
Full Time Professional Degree Master of Management (MBA) Class of 1996-98
A two-Year, Four -Semester Degree Course, From St.Josph School of Management Studies at Chennai
Madras University, Chennai
Full Time Educational Degree Bachelor of English Literature (BA Lit) Class of 1993 to96
From Government College Ajmer, Rajasthan
Personal Profile
Date of Birth 24th July 1973
Language Proficiency English, Hindi and Telugu
Marital Status Married – House Wife spouse with four year old baby boy
References: Available on request
My Commitment
If given an opportunity to perform for your company, from my end, I promise to offer a package of
commitment, dedication and professionalism coupled with believing in the milestone of customer
care, flair for initiative, good interpersonal skills with willingness to work and desire to succeed.
Permanent Address
Co Chenna Reddy
Prathi Padu (Post)(MD)
Guntur (Dist),
Andhra Pradesh.Pin 522019
Telephone: 0863 2280470
Rami Reddy.M