1. B S KRISHNA
1, RH-38, Rohitashwa Co-op. Hsg. Society, MIDC Residential Area, Dombivli(E), Maharashtra – 421 203
Contact: +91 9833352171, +91 251 2800756,  E-mail: bskrishna1969@gmail.com
Date:
<Name>
<Designation>
<Company Name>
<Address>
<City, State>
Sub: Forwarding of resume for the post of “…………………………………….”
Dear <Mr. / Ms.> <Surname>
This is with reference to the advertisement / publication / telephonic conversation; I wish to express my interest in joining your
team as a (Name of the Position).
Review of credentials would confirm my association as Sales/Marketing Management Professional, and offering performance
driven experience of over 23 years’ in the areas of Strategic Sales/Marketing, Business Development, Market Penetration,
Strategic Alliances, Demand Forecasting and Client Relations Management etc.
I have successfully handled all marketing activities for various types of process control equipments like Level Instruments, Sight
flow indicators,PTFE sleeved plug valves,PTFE lined plug valves etc. I have followed up with various production related
departments and complete monitoring of all product activities. I have also been involved in handling in house quality control
activities and dealing with customer inspection and inspection consultants like PDIL, EIL, TOYO, LLOYDS, UDHE, DALAL, DPG, IBR
etc.
With an innate sense of task prioritization, managerial aptitude, training & development and result oriented attitude towards
accelerating organizational growth and that too in a high pressured, time bound and competitive environment, I reckon that my
grooming level is apt to look outward for a challenging senior level position, requiring complete grasp & grip of Sales
Management, Marketing Management and Business Development in the Engineering Industry of repute and high level of
professional loyalty, integrity and maturity.
A glance through my resume, attached along, shall familiarize you with my credentials. I am confident of fitting in the slot as well
as in the team. However, should you desire personal interaction; I may be called upon where the possibility of our association
could be explored further.
Sincerely,
B S Krishna
Enc: Resume

2. B S KRISHNA
B-11, RH-117, Sandhini Co-op. Hsg. Society, MIDC Residential Area, Dombivli(E), Maharashtra – 421 203
Contact: +91 9833352171, +91 251 2800756,  E-mail: bskrishna1969@gmail.com
SENIOR MARKETING PROFESSIONAL - ENGINEERING INDUSTRY
23+ years’ rich experience in delivering optimal results & business value in high-growth environments in the areas of Sales
Management, Marketing Management and Business Development in the Engineering Industry of repute
PROFILE
• Customer focused, highly successful in building relationships with key decision makers, seizing control of critical
problem areas and delivering on customer commitments; major experience across all facets of business development,
strategic management & leadership, project management and executing sales
• Innate efforts in identifying and developing potential accounts and retaining their business association with augmented
customer services. Proven capabilities in designing innovative marketing strategies to generate desired resonance across
potential market segments. Goal-oriented and systematic planner with a big-picture perspective
• Demonstrated strengths in handling all marketing activities for various types of process control equipments like Level
Instruments, Sight flow indicators and PTFE sleeved plug valves,PTFE lined plug valves etc. Earned in depth exposure in
handling in house quality control activities and dealing with customer inspection and inspection consultants like PDIL, EIL,
TOYO, LLOYDS, UDHE, DALAL, DPG, IBR etc.
• A decisive leader with excellent ability to coordinate with different people at one time under difficult situations and the
ability to bring out the best in others while creating a healthy and friendly work environment, thus enhancing operational
efficiency. Able to deliver significant revenue and profit gains within competitive markets
• Strong leader known for tenacity and a positive “can-do” attitude. Exceptional communication, presentation &
interpersonal skills with proficiency at grasping new concepts quickly and utilizing the same in a productive manner. Result
driven and focused with immaculate work habits, man-management, time management and leadership skills
Key Competencies
 Strategic Sales/Marketing  Business Development  Market Penetration  Strategic Alliances  Demand
Forecasting  Client Relations Management  Brand Management  Budgeting/Negotiation  Product Development  Key
Account Management  Negotiation/Estimation  Advertising/Cost Control  Training & Development  Customer
Relationship  Team Leadership
PROFESSIONAL HIGHLIGHTS AND ACHIEVEMENTS
RADIX ELECTROSYSTEMS PVT LTD since 2014
Manager Marketing
• Accomplish responsibility to handle all marketing activities for various types of process control equipments like
• Levelgauges like reflex,transparent,magnetic,tubular and float and board level gauges,level switches like float
guided,capacitance,conductivity and rotary paddle level switches,level transmitters like float guided,capacitance,ultrasonic
and radar etc
• Facilitate structuring of technical & commercial presentation of new products/existing products to Dealers & End users
•• Created all short and long-range business plans, conceived and developed all marketing initiatives, initiated and securesCreated all short and long-range business plans, conceived and developed all marketing initiatives, initiated and secures
sales, prepared all proposal and agreements and recruited international team of technical consultants with full P&Lsales, prepared all proposal and agreements and recruited international team of technical consultants with full P&L
responsibility.responsibility.
• Key player in analysis, development, and implementation of strategic business plans & policies, ensuring organizational
growth, targeting maximum profitability & cost effectiveness
• Study existing systems and processes and conducted gap analysis to recommend befitting solutions within available
budgetary resources
• Design & execute promotional plans to ensure cost effective reach to the targeted audience group. Create informative
& promotional literature on products practices
Key Achievements
• Introduced the concept of MIS reporting to update the Management on regular basis
• Gear the activities for developing & maintaining Organizational culture, values, and reputation in its markets, Customers,
Suppliers and Global Business Partners

3. CHEMTROLS SAMIL (I) PRIVATE LIMITED 2008 TO 2014
Manager Marketing
• Accomplish responsibility to handle all marketing activities for various types of process control equipments like Level
Instruments, Sight flow indicators and PTFE sleeved and PTFE lined plug valves etc.
• Facilitate structuring of technical & commercial presentation of new products/existing products to Dealers & End users
•• Created all short and long-range business plans, conceived and developed all marketing initiatives, initiated and securesCreated all short and long-range business plans, conceived and developed all marketing initiatives, initiated and secures
sales, prepared all proposal and agreements and recruited international team of technical consultants with full P&Lsales, prepared all proposal and agreements and recruited international team of technical consultants with full P&L
responsibility.responsibility.
• Key player in analysis, development, and implementation of strategic business plans & policies, ensuring organizational
growth, targeting maximum profitability & cost effectiveness
• Study existing systems and processes and conducted gap analysis to recommend befitting solutions within available
budgetary resources
• Design & execute promotional plans to ensure cost effective reach to the targeted audience group. Create informative
& promotional literature on products practices
Key Achievements
• Introduced the concept of MIS reporting to update the Management on regular basis
• Gear the activities for developing & maintaining Organizational culture, values, and reputation in its markets, Customers,
Suppliers and Global Business Partners
CHEMTROLS SAMIL (I) PRIVATE LIMITED 2004 to 2008
Deputy Manager Marketing
• Reviewed existing systems & procedures and designed internal controls/quality audit checks for various operational areas for
achieving higher operational efficiency, resource rationalization and cost reduction
• Maintained a constant vigil on market dynamics and attuned marketing strategies to exploit available opportunities in
assigned territories
Key Achievements
• Designed and developed short/long term business viability propositions for consistent profitability
• Developed and nurtured productive relationships with key decision makers of large enterprises to achieve corporate goals
• Set and fine-tuned an excellent operational base which is ratified by a very high customer retention ratio, focused on
productivity and operational efficiency translating into cost savings and bottom line improvement.
• Plan and implement market specific brand promotional line of attack to amplify the top of the mind recall.
CHEMTROLS SAMIL (I) PRIVATE LIMITED 2000 to 2004
Assistant Manager Marketing
• Consistently developed new business, despite slow economy, through prospecting, persuasive presentation, and persistent
follow up
• Overseen functioning of Price structure, monitor competitor pricing, forecast purchase plan, inventory control, & liquidation
of stocks
Key Achievements
• Conducted ‘SWOT’ analysis and utilized findings for designing customized strategies to enhance customer services
• Structured annual operational budget and implemented control measures to contain expenses within defined limits
• Design & execute promotional plans to ensure cost effective reach to the targeted audience group. Create informative &
promotional literature on products practices
CHEMTROLS ENGINEERING LIMITED 1992 to 1999
Senior Production Engineer
• Shouldered the responsibility of handling multi-product production i.e. various level instruments and industrial valves and
production planning & Control
• Devised effective strategies to follow up with various productions related departments and complete monitoring of all
product activities
• Drove the efforts for handling in house quality control activities and dealing with customer inspection and inspection
consultants like PDIL, EIL, TOYO, LLOYDS, UDHE, DALAL, DPG, IBR etc.
• Fully accountable for assembly, packing and dispatch of the various products
Key Achievements
• Titled as an “Incident Controller” to respond to the emergency within the shortest possible time and guide the staff to
handle the emergency in safe and effective manner

4. • Credited for implementing ISO in various depts. and maintaining its documentations
• Established plan for ensuring compliance to all HSE activities and practices
PACIFIC FORGING AND FASTENERS PRIVATE LIMITED Jul 1992 to Nov 1992
Production Engineer
EDUCATIONAL CREDENTIALS
Pursued MBA
Indira Gandhi National Open University
Diploma (Industrial Management)
Principal L. N. Welingkar Institute of Management Development Research, Mumbai
BE (Mechanical)
Andhra University, Visakhapatnam
Trainings
"Production & Time Management" at Y.B.Chavan Centre, Mumbai
"Marketing Role in Process Industries" at Taj Mahal Hotel, Mumbai
"ISO 9000 Marketing Perspective" at Oberoi Hotel, Mumbai
“Managerial Effectiveness” at Lotus Suites Hotel, Mumbai
I.T. Skills
MS-Office 2000
Certificate in NIIT SWIFT INDIA & NET SURF
Date of Birth: 20th
Jun 1968
Languages Known: English, Hindi & Telugu
Permanent Address: S/o B Papa Rao, Door No. 7-147, Paul Nagar, Cantonment P.O., Vizianagaram, Andhra Pradesh – 535 003
References: Available on Request
Non IT SKILLS – ALL MARKETING SKILLS RELATED TO PRODUCT MANAGEMENT.
Achievements – Achieved order booking of 2 crores during the financial year 2015-2016(After new launch of level products)
Achieved order booking of 1 crore during the financial year 2014-2015(After new launch of level products)
Achieved order booking of 9 crores during the financial year 2013-2014
Achieved order booking of 12 crores during the financial year 2012-2013
Achieved order booking of 10 crores during the financial year 2011-2012