A newspaper advert for my documentary THE GRAVEYARD SHIFT

1. I started off with my image on Photoshop. I used the Spotlight effect with
white light in the centre to create a vignette of darkness. This also illuminated
the clock face, drawing attention to the ethos of my documentary.
After this I used the Curve tool to create a more interesting colour scheme. I
channelled this to RGB and took the input to 76 and output to 68, this created
highlights and emphasised the shadows.
I used the magnetic lasso tool to select the
white background that was around the BBC
logo and deleted the space to make this
transparent.

2. I then made 3 white rectangles for
underneath the title and description.
This is a convention of these adverts
and it will match the colour of the logo.
I chose to use Avenir Medium because it matches the title of my magazine and the title of The Graveyard
Shift in the opening sequence of the documentary. I think it looks professional to have all of the fonts
matching throughout each medium.

3. I used the pencil tool with the smallest dimension possible in white to highlight
scruffily around the shards of glass. I think this makes the glass stand out more and
the piece looks more artistic. The artist Vince Low who uses rough, sporadic thin
lines to create a sense of disorder and frustration in his artwork inspired me.
I then selected the circumference of the clock using the magic wand tool. I copied this into
4 separate layers and then made the top three 40% opaque. This resembles the buzzing
alarm clock and also the hazy, distorted feeling one experiences when waking up early or
lacking in sleep