4. How my product is different from others… I feel that the genre of my magazine is new and different from anything being sold at the moment. I got my inspiration from the magazines ‘The record collector’ and ‘Mojo’. These do concentrate on an older generation of music but, especially the Record collector, are just about where to buy vinyls and CDs and some stories of the bands when they were big, not now. The narrative of my product has an informal feel and is fun and friendly. I feel this is also different from similar magazines as they tend to have a quite formal feel which makes them appeal to an older target audience, whereas my aim is to get younger generations into the music made in the 60s,70s and 80s. However, major magazines tend to use the convention of writing In obvious columns of 3 . I feel I have not followed this as closely as I should have and all the text and pictures in mine now looks a bit too spread out whereas columns of 3 would have been more effective.