3. Style sheet
I decided to use the „Back to
heavy coat fat ground ‟ font and
then proceeded to develop it
I have decided to
use these three
colours and the
concurrent shades
of them due to
their receding
nature. Combined
they give a cool
breezy impression.
I hope this will
convey the
nonchalant nature
of the magazine
and breed the
informality
between the
writers and the
readers.
This still from the gorillaz music video
for el manana perfectly represents
the style I am trying for a heavy
reliance on the beat over the actual
words while still being engaging.
4. Draft Pitch:
My goal is the create a glossy electroctronica/instrumental magazine with a
fortnightly turnaround. This will make sure the magazine is on the cusp of all
genre breaking news while still remaining at a high quality of production. I aim
to sell the magazine at a £3.50 price point with a yearly subscription costing
£60 pounds ,with a £24 pound price cut over buying each individual magazine.
I believe this price model breeds a loyal fan base who become invested in the
magazine after buying into the comparatively cheap subscription model. I aim
to have my magazine published by Bauer media. This is solely due to their
incredible prestige of music magazine spanning many genres . However, I also
chose Bauer as there is no in-house compotation for the genre of magazine I
am producing. While other groups such as ipc media have non genre specific
magazines with a strong fan base. Causing both magazines to tread on each
others toes. I intend to hit the 18-30 demographic who are constantly looking
for the next underdog on the cusp of being a superstar. I will do this by
constantly having the most up-to-date news about the genre and segments on
up and comers. This will also be exemplified in my use of language which will
be4 informal with light swearing. This will help perpetuate my magazines image
of a chat between friends. The etymology of Liht is due to its resonance with
the word light. this ensures the magazines memorability as it has a familiar
sense due to the many words it rhymes with while simultaneously having a
distinctive name amongst the magazine business.
5. Photography Planning: front
cover
When we first began the topic originally
wanted the picture to be taken outside in a
similar pose and vein to the picture to the
right. However are the magazine analysis I
decided to follow the trend and have a
studio set picture with a front facing
character. This picture to the left is how I
intend my front cover to look to a extent.
I will however have added the mise en
scene of a single light bulb place directly
above the character illuminating the
character from above whilst leaving the
majority of the character dark. This will
leave the acoustic guitar being fully lit up. I
will also place it in the scene centred using
the rule of three so that the guitar fits
perfectly within the three centre squares.
This will convey my magazines
instrumental focus as it presents its self to
the world as placing more importance on
the instruments than the artists.
6. Similar colour
scheme
Photography planning : contents
For my contents page I plan to
use a combination of close up
shots of artists and faux album
covers I have created. I have two
close up shots planned. These
photos will both be set in a studio
with relatively typical posing and
mise en scene composing of a
femmine pose for one and a
joyful for the other. I intend to
also have three album covers in
my contents page. While this
shows my magazines preference
for music over individuals it also
serves to add alternative colours
to break my colour scheme and
instantly draw the eye towards
them. Furthering my magazines
intent to bring attention to the
“underdog artists”.
7. Photography planning : double page spread
overlap
I intend for my double page
spread to use only one
photograph with a large white
sector to the right hand side. This
divides the page into two distinct
halves so the content is perfectly
clear to read whilst also having
the colourful nature of the
photograph preserved. The
photograph itself will be a midshot
to close up of the characters head
and shoulders. The photographs
content itself will consist of the
artist laying on the floor covered in
a combination of pale & bright
pearlised blue balloons, with the
spread and masthead colouration
being altered to match that of the
balloons making the image even
more visually appealing.
Masthea
d
content
