The document discusses the author's choice to focus their magazine genre on indie pop music. Indie pop originated in the 1980s as a mellower version of alternative rock that retains elements of Scottish post-punk roots and emphasizes melody and harmony over corporate pop music. The author chose indie pop as the magazine's genre because it is their favorite type of music, finding it achieves a balance between being alternative but not too eclectic like pop, or too independent like some genres. This genre best fits the author's vision for a magazine that is classy yet shabby chic.

1. Chosen Genre

2. My Chosen Genre is…
• I have chose to make my magazine genre Indie Pop.
• All of my chosen genre research and planning have been based
around this genre, so it all ties in with one another.

3. Indie-Pop
• Indie Pop is a mellow and melodic version of alternative rock music,
which originated around the 1980s, seemingly quite late into the 20th
Century.
• For me, I see Indie-pop music as always having elements of its
historical Scottish post-punk music roots involved in it still and the
undivided focus on melody and harmony through it is a baseline trait
for Indie-pop music.
• Also, it allows this fairly modern genre to gage a more intuitive sense
for what feels like “pop” music within the world of moderately non-corporate,
home-crafted “Indie” music that is around today.

4. Why I chose Indie-Pop for my magazine
genre?
• I chose the Indie-Pop genre for my own magazine because my
personal favourite genre of music is this.
• It is alternative and doesn’t go down the extremely eclectic and
upbeat road pop music does, yet neither does it go down the stand
alone independent record labels road either.
• I like the melodious and retro balance Indie-Pop achieves between
both of the separate genres.
• Hence why I chose it for my magazine as I wanted to have a classy but
shabby chic issue at the same time and the contrast between these
two genres achieved that perfectly.