1. History of Rock music
The origins of rock music is traced back as early as the 1940s, developing from
the late 1940s to the 1960s.
1940s: Rock and roll began with artists such as Roy Brown, Fats Domino,
Muddy Waters and more.
1950s: During the 50s, new rock artists were introduced, particularly Chuck
Berry, brought rock music as an “aggressive attack” opposed to the safe pop
music which was popular that time.
1960s: With a different kind of approach to music through rock, Berry fans,
particularly the Rolling Stones, had extended rock music to songs which
embraced rebellion in youth which caused controversy, but at the same time
extended rock music to new heights.

2. Audience
• The audience for rock music is mostly teenagers/young adults within the
age range of 16 – 25. These are mostly students, at secondary/high school
or university/college.

3. Rock Magazines: NME
NME is an example of a typical
rock magazine. It was founded in
1952 and although it is mainly
rock, it is now associated with
indie and alternative rock music.

4. Rock Subgenres
• Alternative rock
• Art rock
• Baroque pop
• Beat music
• Britpop
• Emo
• Experimental rock
• Garage rock
• Glam rock
• Gothic rock
• Group Sounds
• Grunge
• Hard rock
• Heartland rock
• Heavy metal
• Instrumental rock
• Indie rock
• Jangle pop
• Post-Britpop
• Power pop
• Progressive rock
• Protopunk
• Punk rock
• Soft rock

5. Alternative Rock
• ‘Alternative Rock’ is a subgenre of rock music, it was given this title
because it differentiated from rock music, though still had aspects that
were part of rock genre.
• Alternative rock began in the 1980s though became widely popular in the
1990s in college crowds and music underground. In the 80s, artists such as
REM made a start in alternative rock music, and they gained fans through
their commercial success which was around the time that alternative rock
music became more popular in the 90s.
– Popular alternative rock bands:
Nirvana, Red Hot Chili Peppers, Green Day, Coldplay
– Alternative rock subgenres:
– Britpop, College rock, Emo Grunge, Indie Rock, Indie Pop
http://www.youtube.com/watch?v=xQ04WbgI9rg

6. Alternative Rock Magazines
My magazine will be an alternative rock magazine.
Alternative rock magazines differentiate from rock
magazines as they have a more rebellious look and the
content is focused on Alternative rock music.

7. Indie Pop
• The main artist of my magazine is an indie pop artist, although my
magazine is alternative rock. However, indie pop being a subgenre of
alternative rock I wanted to include some elements of it within my
magazine
• Indie pop is a subgenre of Alternative Rock, which begun in the United
Kingdom during the 1980s with bands such as ‘The Smiths’. Indie pop
differentiates from Indie rock because it’s melodic and angst-free, unlike
the ‘rock’ genre.
• It’s also traced back to Scotland’s post-punk bands on the Postcard
Records label in the early 1980s, with bands such as Josef K and Orange
Juice.
http://www.youtube.com/watch?v=oag3I4VRXyM

8. Elements of Indie Pop
Post-punk Power pop
Indie Pop: stylistic origins
and subgenres
Indie rock
Guitar
Typical instruments
Drums
bass
keyboard
• Indie Pop artists: Lana Del
Rey, Marina & the
Diamonds, Regina Spektor,
Ingrid Michaelson

9. Indie Pop Magazines
This is an example of an indie music
magazine. Indie pop is a subgenre of my
magazine’s genre: alternative rock. I plan
to include some elements of an indie
music magazine within mine.