Matthew Wilcox is pitching a new magazine focused on mainstream popular music that will appeal to a wide audience aged late teens to twenties. The magazine will have a bright, bold color scheme and informal tone like Q Magazine or Kerrang! It will likely be published by a large company like Bauer Media Group due to the large potential audience and profits from targeting mainstream music fans. The magazine will feature articles on reviews, promotions, interviews and music charts to engage its target demographic.

1. My Magazine Pitch
By Matthew Wilcox

2. Overview
• I am going to create a magazine focused on
mainstream/popular music. I chose this genre due
to an interest in the genre.
• Because of this genre, it will be designed to appeal
to a wide, mainstream audience.

3. Style
• Taking influence from similar publications, such as Q
magazine, the house-style of the magazine will
comprise of bright, bold colours, with an easy-to-
read font and text size.
• The language used will be fairly informal/colloquial,
similar to that of Kerrang!.

4. Mood

5. Institution
A mainstream magazine, which would appeal to a
large audience, would likely be published by a large
company, like the Bauer Media Group, due to the
large audience, and so high potential for profit. The
BMG already produces magazines such as Q and
Kerrang!, distributing them on a national scale.
However, my magazine differs from Q in that it has a
much brighter colour scheme, and also targets a
generally younger audience. Therefore, BMG would
be interested in publishing due to the unique
demographic of the magazine, which their current
range does not explicitly target.

6. Target Audience
• Age group: late teens-twenties
• Gender, religion, etc.: My
magazine should not have any
preference in these areas, I want
to reach as wide an audience as
possible.
• In education/employment, with
average salaries.(C1-E
demographics)
• General interests: mainstream
music, magazines, etc.

7. Possible names
• Beats
• Tone
• Reverb

8. Content
My magazine would include articles such as:
• Reviews
• Promotions
• Interviews
• Music charts

9. Double page spread
• Some form of interview
• Plenty of pictures