2. A brief history
• Kerrang is a weekly rock magazine, and is
currently one of, if not the most, best selling
music magazines in the UK.
• It was originally a one-off supplemental
publication for the newspaper ‘Sounds’ in
1981, before becoming a weekly publication in
1987.
3. Magazine overview
The magazine focuses on rock music, with
articles covering news, interviews, reviews of
recent releases, etc.
4. Institution
• Kerrang is currently published by Bauer Media
Group.
• BMG is a large, european company, working in
media forms such as magazines, TV and radio.
• The company also publishes the music
magazine ‘Q’.
5. Reader profile
Kerrang’s audience is fairly evenly split gender
wise, with boys being slightly more than 50% of
the audience. The mean age of a reader is
around 27, with 15-24 year olds making up more
than half of the total audience. The current
ABC1 Profile is about 51%. Readers buy more
than 6 albums a month on average.
6. Layout Trademarks
An issue of Kerrang always contains several
trademark features. These include:
• The masthead, with its ‘cracked’ appearance.
• Two circular puffs/pugs
7. Reflecting Audience Values
• The colour scheme of Kerrang’s front page
reflects the energy of a typical rock music fan.
