My magazine would be distributed in stores that specialize in music such as HMV and stores with music magazine sections like WHSmith. It would also be sold in large supermarkets like Tesco and Asda for convenience. The magazine would be available online for download on devices for my target audience who use such technologies. Distributing the magazine online in addition to in stores gives consumers choice. To increase popularity and distribution, an album could be made with the same title as the magazine so the two can promote each other.
2. Distribution stores
• My magazine would be sold in stores such as
HMV simply because they specialise in the music
industry.
• Stores such as WHSmith would also be suitable
because they include a music magazine section.
• My magazine is mainstream pop, so the magazine
can also be distributed in large supermarkets
such a Tesco and Asda which will make it
convenient for buyers because they can buy the
magazine whilst doing their weekly shopping.
• This increases the magazines availability.
3. Distribution
• My magazine would also be available online
which is essential with the growing technology.
• It will be available to download at a reasonable
price on androids or portable devices. This would
be useful in distributing my magazine because my
target audience have increased their usage of
such devices so it will make it easier for them to
follow/subscribe the magazine. It also gives the
consumer a choice to either buy a hard copy or
an online version.
4. Distribution
• My magazine was
inspired by an album
so to increase its
popularity and
distribution I will
consider making an
album in titled ‘girls in
pop’.
• This will allow the 2
to interlink for
example if fans like
the album they are
more likely to follow
the magazine.
5. Similar magazines
• BBC magazines publishes over 50 popular consumer titles. This
includes magazines such as BBC music and top of the pops. This
shows that the magazine publisher is varied in the genre type.
Why BBC magazines:
• BBC magazines could advertise or do a feature of my magazine: Girls
in pop in their existing magazine: Top of the pops. This would
increase its awareness and fan base.
• BBC magazines could help improve my magazine because they sell a
similar magazine so they know what consumers want; what will work
or what won’t work .
• Due to the fact that Top of the pops and Girls in pop magazine focus
on the same genre; BBC magazine might not want to publicise my
magazine because they will feel as if they are being repetitive so
launching my magazine may not benefit them.
6. Magazine
publisher
• IPC media are the UK’s leading consumer magazine
publisher over 60 popular brands. This includes
Uncut, NME, TV times etc. The target audience for IPC are
the mass market, men and women.
Why IPC Media:
• IPC would be suitable for my magazine because they
publish popular magazines so their brand is well entrusted
by consumers.
• IPC media will widely promote the magazine.
• My magazine will be a different genre to what they already
publish so my magazine may be considered to be a gap
within their sales. They can also look at ways to improve my
magazine.