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Cooking Up Community

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Lindy Dreyer
Lindy Dreyer

Our presentation from IAEE's Expo! Expo! in Atlanta. Maddie Grant and Lindy Dreyer discussed building community, and how a strong community changes communications strategy.

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Cooking Up Community: Communications Strategies in the Age of the Social Web Lindy Dreyer, SocialFish Maddie Grant, SocialFish
Today’s Session ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Tools Brian Solis and JESS3
It’s not about the tools. Jessica Hagy , Indexed Blog
What does community mean to you?
What would you tell your colleagues about Expo!Expo!?
Who influences your community?
People Power Influence Vs.
Today’s Session ,[object Object],[object Object],[object Object]
RULE #1 Community is made up of people (not organizations)
Leaders of the NP Techies
NTEN on Twitter
RULE #2 Communities need purpose.
Name that Website videos photos friends books jobs
ISTE Connects
RULE #3 Community is defined by the participants .
Who, Where, What, When Exhibitors Speakers Attendees Show Management
ASAE Blogger Buddies
RULE #4 Community happens in small groups.
IAEE Groups
 
Social Capital Lindy Dreyer City: Washington, DC Hometown: Kent, OH Alma Mater: University of Michigan (School of Music) Hobbies: Golf, Sailing, mountain biking, Oboe, Reading trashy novels (blush.) Fav TV Show: Top Chef Expo!Expo! Expectation: Learn about social media for events and expos.
Today’s Session ,[object Object],[object Object],[object Object]
Strategies Monitoring and Research Engaging Influencers Energizing Word of Mouth Inbound Marketing
Be Remarkable The 5 T’s Author: Andy Sernovitz ,[object Object],[object Object],[object Object],[object Object],[object Object]
Buzz2009 Living Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Power of Free
Clarity over control.
Control Operations Education Exhibit Sales Social Media Team
Clarity Operations Education Exhibit Sales Social Media Team
Now what?
Maddie Grant, CAE Chief Social Media Strategist [email_address] Skype/Twitter: maddiegrant Lindy Dreyer Chief Social Media Marketer [email_address] Skype/Twitter: lindydreyer http://www.socialfish.org

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