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Social Media and Events: Get Beyond the Hype Paul Wehking, Omnipress Lindy Dreyer, SocialFish Image credit: Eboy FooBar Po...
Today’s Session <ul><li>Social media ecosystem </li></ul><ul><li>Events using social media effectively </li></ul><ul><li>S...
How do you use the web?
Social Media Tools Brian Solis and JESS3
The more people you know, the more things you can do.  Image credit: Jessica Hagy, Indexed Blog
Homebase versus outposts
Your Event Web Presence Slide courtesy of Peter Hutchins, ASAE EVENT MICROSITE FACEBOOK LINKEDIN YOUTUBE BLOG FLICKR MEMBE...
Today’s Session
ASAE Annual Meeting <ul><li>4 days </li></ul><ul><li>2,800+ attendees  (5,500+ total) </li></ul><ul><li>439 exhibiting com...
ASAE Annual Meeting
BIO Convention  <ul><li>3 days </li></ul><ul><li>7,800+ attendees  (15,000+ total) </li></ul><ul><li>1,700+ exhibitors </l...
 
 
<ul><li>Re-tooled event  </li></ul><ul><li>980 attendees … 748 engaged!! </li></ul><ul><li>Event website integration </li>...
 
Today’s Session
Setting Measurable Goals <ul><li>Find and connect your attendees, exhibitors, and stakeholders in social spaces online. </...
What are your goals?  How will you measure them?
Resources .org
Paul Wehking Omnipress [email_address] @paulwehking on Twitter Lindy Dreyer SocialFish lindy@socialfish.org  @lindydreyer ...
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Social Media & Events--Get Beyond the Hype

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Presented by Paul Wehking of Omnipress and Lindy Dreyer of SocialFish in September 2010 at Affordable Meetings National in Washington, DC.

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Social Media & Events--Get Beyond the Hype

  1. 1. Social Media and Events: Get Beyond the Hype Paul Wehking, Omnipress Lindy Dreyer, SocialFish Image credit: Eboy FooBar Poster
  2. 2. Today’s Session <ul><li>Social media ecosystem </li></ul><ul><li>Events using social media effectively </li></ul><ul><li>Setting measurable goals </li></ul>
  3. 3. How do you use the web?
  4. 4. Social Media Tools Brian Solis and JESS3
  5. 5. The more people you know, the more things you can do. Image credit: Jessica Hagy, Indexed Blog
  6. 6. Homebase versus outposts
  7. 7. Your Event Web Presence Slide courtesy of Peter Hutchins, ASAE EVENT MICROSITE FACEBOOK LINKEDIN YOUTUBE BLOG FLICKR MEMBER DIRECTORY YOUR ORG SITE TWITTER
  8. 8. Today’s Session
  9. 9. ASAE Annual Meeting <ul><li>4 days </li></ul><ul><li>2,800+ attendees (5,500+ total) </li></ul><ul><li>439 exhibiting companies </li></ul><ul><li>Expo Hall </li></ul><ul><li>General Session speakers and Thought Leader Sessions </li></ul><ul><li>More than 120 Learning Lab sessions </li></ul>
  10. 10. ASAE Annual Meeting
  11. 11. BIO Convention <ul><li>3 days </li></ul><ul><li>7,800+ attendees (15,000+ total) </li></ul><ul><li>1,700+ exhibitors </li></ul><ul><li>BIO Business Forums </li></ul><ul><li>BIO Exhibition </li></ul><ul><li>Keynote Luncheons </li></ul><ul><li>More than 125 Breakout Sessions in 17 tracks </li></ul>
  12. 14. <ul><li>Re-tooled event </li></ul><ul><li>980 attendees … 748 engaged!! </li></ul><ul><li>Event website integration </li></ul><ul><li>Enhanced networking beats competitor </li></ul>
  13. 16. Today’s Session
  14. 17. Setting Measurable Goals <ul><li>Find and connect your attendees, exhibitors, and stakeholders in social spaces online. </li></ul><ul><li>Set up official outposts with clear branding and regular postings about the event. </li></ul><ul><li>Document how participants use social media around the event. </li></ul><ul><li>Identify your rock stars and influencers. </li></ul><ul><li>Make sure participants know where to find you in social spaces. </li></ul><ul><li>Test different calls-to-action to see what sells, what engages, what fails. </li></ul><ul><li>Streamline the processes around monitoring and posting. </li></ul><ul><li>Experiment with using social media to make your homebase site more engaging. </li></ul><ul><li>Feed content to your rock stars and influencers to build buzz. </li></ul><ul><li>Integrate marketing campaigns with social spaces. </li></ul><ul><li>Focus on driving specific business outcomes. </li></ul><ul><li>Create more efficiencies in processes around monitoring and posting. </li></ul><ul><li>Capture and repurpose user-generated content in more ways and more places. </li></ul>
  15. 18. What are your goals? How will you measure them?
  16. 19. Resources .org
  17. 20. Paul Wehking Omnipress [email_address] @paulwehking on Twitter Lindy Dreyer SocialFish lindy@socialfish.org @lindydreyer on Twitter

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