This document discusses social networking basics and how non-profits can utilize social media. It recommends emphasizing common interests, sharing dialogue, and making connections to build communities online. Specific social networks mentioned include Facebook, LinkedIn, and Twitter. Non-profits are advised to recruit and retain volunteers, raise awareness, and do marketing through their social media presence. The key is to know your audience and put people first by making content easy to share and personal.

1. Social Networking Basics United Way of Lane County Volunteer Connections & RSVP Leadership Team Volunteer Connections & RSVP Leadership Team Volunteer Connections & RSVP Leadership Team Kelli Matthews [email_address]

2. It’s about building communities

3. Emphasizing Common Interests Sharing Dialogue Making Peer Connections Creating Community

4. How? Through: Chat Messaging File Sharing Photo Sharing Video Sharing Links & Comments Email Blogging Bulletin/Message Boards Discussion Groups

5. The Big Guns Valley of the Sun United Way Capital Area United Way Volunteer Center United Way of St. Louis Facebook Group United Way of Metro Chicago Shield Mentor Group Giving Room Eugene Airport Rotary United Way Day of Caring Vancouver Aquarium Valley of the Sun United Way Kelli Matthews Cindy Ingram Grrrlz Rock!

6. Others worth a look...

8. How do NPs use Social Networks? Recruit & Retain Volunteers Raise Money Marketing/PR

9. Have faith in yourself – this is all just another form of personal networking and you can do it. Have faith in your audience – Give them respect, control and visibility. Define your desired outcome - Ask who and why before how. Decide if social networking will get you there. Borrow, don’t build, your tools. Social media is about “social,” not “media,” so put people first. Give your supporters tools to share. Provide a sense of urgency – think competitions and deadlines. Create an area of your site with starter text, images, video Make it easy to share and tell stories; making it personal is important Have a 1:1 relationship with them Thank people!

10. Bottom Line Know Your Audience Mimic Your Off-line Networks Be Human

11. Resources These were some specific resources I used to prepare: Steps to Success (slide 9) How Nonprofits Can Use Facebook Five Minute Guide to Social Networking Determining Your Social Network Needs