Social Media Trouble Spots<br />Sunday, August 7, 2011<br />1:30 – 2:45 pm<br />Hub Id: #ASAE11 LD2<br />Lindy Dreyer, Soc...
Today’s Session<br />Meet your new association<br />Take a social media assessment<br />Three critical systems<br />NACHRI...
You’re Hired!<br />Loan Officers Association Nationwide<br />25,000 members, 35 staff<br />Mission included education, adv...
LOAN Roles<br />
LOAN Assessment<br />
Three Critical Systems<br />
Culture Trouble Spots<br />TRUST<br />CLARITY<br />SILOS<br />
Culture Trouble Spots<br />TRUST<br />CLARITY<br />SILOS<br />
Culture Trouble Spots<br />CLARITY<br />TRUST<br />SILOS<br />
Culture Trouble Spots<br />SILOS<br />TRUST<br />CLARITY<br />
BUDGET<br />FLEXIBILE<br />POSITION<br />Process Trouble Spots<br />
BUDGET<br />FLEXIBILE<br />POSITION<br />Process Trouble Spots<br />
FLEXIBILE<br />BUDGET<br />POSITION<br />Process Trouble Spots<br />
POSITION<br />BUDGET<br />FLEXIBILE<br />Process Trouble Spots<br />
COMFORT<br />MISMATCH<br />Skill Set Trouble Spots<br />SPEED<br />
MISMATCH<br />Skill Set Trouble Spots<br />COMFORT<br />SPEED<br />
COMFORT<br />Skill Set Trouble Spots<br />MISMATCH<br />SPEED<br />
SPEED<br />COMFORT<br />MISMATCH<br />Skill Set Trouble Spots<br />
NACHRI Assessment<br />
NACHRI Key Findings<br />
Talk Trouble Spots<br />What trouble spots did you face at your “previous” association?<br />What lessons can you apply to...
LOAN Roles<br />
LOAN Hierarchy<br />
Takeaways<br />Process, culture and skills need to be in alignment<br />What arethe potential trouble spots?<br />
Culture<br />Process<br />Skills<br />
Contact Information<br />Lindy Dreyer<br />Chief Social Media Marketer<br />SocialFish<br />202-746-1660<br />lindy@social...
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Social Media Trouble Spots - 2011 ASAE Annual Meeting

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Slide deck presented by Lindy Dreyer of SocialFish and Elizabeth Weaver Engel of NACHRI on August 7, 2011 at the ASAE Annual Meeting in St Louis. This presentation addresses how to assess your organization for problems in three critical systems: culture, process, and staff skills.

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  • The Loan Officers Association Nationwide (LOAN) is a (fictional) professional society with 25,000 members across the country. LOAN is tasked with protecting the interests of its members—at both the federal and state levels—during a time of tremendous reform in financial regulation. Of the 25 LOAN staff members, only three are involved in the day-to-day advocacy efforts in the Washington, DC office. The average age of LOAN members is 42, and they tend to be conservative with their use of social media in the workplace—with some member’s employers blocking Facebook, MySpace, YouTube, and Flickr. About the mock associationRolesWhy the association is doing the assessmentHow far along in their social media they are?
  • TRUST - http://www.flickr.com/photos/gluemoon/2686692288/CLARITY - http://www.flickr.com/photos/29707865@N05/2780508266/SILOS - http://www.flickr.com/photos/eirikref/727551264/
  • BUDGET - http://www.flickr.com/photos/teegardin/5737295175/in/photostream/FLEXIBILITY - http://tvtropes.org/pmwiki/pmwiki.php/Main/GumbyHIERARCHY - http://www.flickr.com/photos/violentz/3199292482/
  • COMFORT - http://www.flickr.com/photos/twodolla/5655660018/MISMATCH - http://www.flickr.com/photos/charlottel/154443920/TRAINING OR STAYING CURRENT?- http://www.flickr.com/photos/micahd/186657016/
  • TRUSTCLARITYSILOSBUDGETFLEXIBLEPOSITIONCOMFORTMISMATCHSPEED
  • Social Media Trouble Spots - 2011 ASAE Annual Meeting

    1. 1. Social Media Trouble Spots<br />Sunday, August 7, 2011<br />1:30 – 2:45 pm<br />Hub Id: #ASAE11 LD2<br />Lindy Dreyer, SocialFish<br />Elizabeth Engel, CAE, NACHRI<br />
    2. 2. Today’s Session<br />Meet your new association<br />Take a social media assessment<br />Three critical systems<br />NACHRI case study<br />Discuss trouble spots at your “previous” association<br />Analyze some mock association results<br />
    3. 3. You’re Hired!<br />Loan Officers Association Nationwide<br />25,000 members, 35 staff<br />Mission included education, advocacy, and thought leadership<br />LinkedIn has the most group members. Also on Facebook and YouTube. Want to start blogging. Members keep asking for groups.<br />100% Fiction<br />LOAN<br />
    4. 4. LOAN Roles<br />
    5. 5. LOAN Assessment<br />
    6. 6. Three Critical Systems<br />
    7. 7. Culture Trouble Spots<br />TRUST<br />CLARITY<br />SILOS<br />
    8. 8. Culture Trouble Spots<br />TRUST<br />CLARITY<br />SILOS<br />
    9. 9. Culture Trouble Spots<br />CLARITY<br />TRUST<br />SILOS<br />
    10. 10. Culture Trouble Spots<br />SILOS<br />TRUST<br />CLARITY<br />
    11. 11. BUDGET<br />FLEXIBILE<br />POSITION<br />Process Trouble Spots<br />
    12. 12. BUDGET<br />FLEXIBILE<br />POSITION<br />Process Trouble Spots<br />
    13. 13. FLEXIBILE<br />BUDGET<br />POSITION<br />Process Trouble Spots<br />
    14. 14. POSITION<br />BUDGET<br />FLEXIBILE<br />Process Trouble Spots<br />
    15. 15. COMFORT<br />MISMATCH<br />Skill Set Trouble Spots<br />SPEED<br />
    16. 16. MISMATCH<br />Skill Set Trouble Spots<br />COMFORT<br />SPEED<br />
    17. 17. COMFORT<br />Skill Set Trouble Spots<br />MISMATCH<br />SPEED<br />
    18. 18. SPEED<br />COMFORT<br />MISMATCH<br />Skill Set Trouble Spots<br />
    19. 19. NACHRI Assessment<br />
    20. 20. NACHRI Key Findings<br />
    21. 21. Talk Trouble Spots<br />What trouble spots did you face at your “previous” association?<br />What lessons can you apply to social media at LOAN?<br />In your new role, what’s the best way for you to contribute to social media at LOAN?<br />
    22. 22. LOAN Roles<br />
    23. 23. LOAN Hierarchy<br />
    24. 24. Takeaways<br />Process, culture and skills need to be in alignment<br />What arethe potential trouble spots?<br />
    25. 25. Culture<br />Process<br />Skills<br />
    26. 26. Contact Information<br />Lindy Dreyer<br />Chief Social Media Marketer<br />SocialFish<br />202-746-1660<br />lindy@socialfish.org<br />http://www.socialfish.org<br />@lindydreyer<br />Elizabeth Engel, CAE<br />Director, Marketing & Sponsorship<br />NACHRI<br />703-797-6041<br />ewengel@nachri.org<br />http://www.childrenshospitals.net<br />@ewengel<br />

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