Ttia Summit Ppt


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This is the presentation given by Fran Stephenson, Jonathon Faunce and Steve Atkins at TTIA Summit 2009

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Ttia Summit Ppt

  1. 1. The New Social Revolution
  2. 3. The new social revolution <ul><li>Questions To Answer </li></ul><ul><ul><li>What is it? </li></ul></ul><ul><ul><li>Who is involved in the revolution? </li></ul></ul><ul><ul><li>Why should we participate? </li></ul></ul><ul><ul><li>How do we do it? </li></ul></ul>
  3. 4. What is the revolution?
  4. 5. The 2 components of The revolution Social Networks Social Media
  5. 6. The 1 st component - social media <ul><li>Social Media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives... - Brian Solis, Futureworks PR </li></ul>
  6. 7. <ul><li>“ Social media is like teen sex. Everyone wants to do it. </li></ul><ul><li>Nobody knows how. When it’s finally done there is surprise it’s not better.” </li></ul><ul><li>Avinash Kaushik, Analytics Evangelist, Google </li></ul>
  7. 8. in plain english, what is social media? <ul><li>Social Media is any information distributed through online tools. - wikipedia </li></ul>
  9. 11. what are social media networks?
  10. 12. So What are Social Networks?
  11. 13. social media networks are villages
  12. 14. <ul><ul><li>Language </li></ul></ul><ul><ul><li>Culture </li></ul></ul><ul><ul><li>Laws and Law Enforcement </li></ul></ul><ul><ul><li>Taboos </li></ul></ul><ul><ul><li>Etiquette </li></ul></ul><ul><ul><li>Some have a Class Hierarchy (i.e. experts and novices, staff and contributors) </li></ul></ul>SOCIAL Media NETWORKS ARE VILLAGES
  13. 15. what do social Media networks do? <ul><li>A) Networks are organized channels or workflows that get things done. </li></ul><ul><li>Networks </li></ul>Q) What is a Network? Task Network Send A Piece of Mail US Postal Service Meet New People Organizations/Clubs Travel To Another City Highways and Roads
  14. 16. what do social networks do? <ul><li>People networks are similar </li></ul>Task Network Find a Job Friend of a Friend Meet new People Clubs/Organizations Find Love Anyone but your Mom.
  15. 17. what do social media networks do? <ul><li>The problem with real life networks </li></ul>
  16. 18. what do social networks do? <ul><li>We can do better </li></ul>
  17. 19. the 4 types of social media networks <ul><li>Social Networking Sites : </li></ul><ul><ul><li>MySpace </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Linked In </li></ul></ul>
  18. 20. the 4 types of social media networks <ul><li>Content Sharing Sites or UGC’s: </li></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Vimeo </li></ul></ul>
  19. 21. the 4 types of social media networks <ul><li>Blogs and Micro-Blogs: </li></ul><ul><ul><li>Blogger </li></ul></ul><ul><ul><li>Moveable Type </li></ul></ul><ul><ul><li>Twitter </li></ul></ul>
  20. 22. the 4 types of social media networks <ul><li>Collaborative Spaces: </li></ul><ul><ul><li>Wikipedia </li></ul></ul><ul><ul><li>Delicious </li></ul></ul><ul><ul><li>Stumble Upon </li></ul></ul>
  21. 23. Who is participating?
  22. 24. Who is participating? 3 OUT OF 4 AMERICAN'S USE SOME FORM OF SOCIAL TECHNOLOGY Forrester, The Growth Of Social Technology Adoption, 2008
  23. 25. Who is participating? 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS Nielsen, Global Faces & Networked Places, 2009
  24. 26. Who is participating? Data: Forrester Research 2007 Graphic:
  25. 27. Who is participating? Data: Forrester Research 2007 Graphic:
  26. 28. Who is participating? Data: Forrester Research 2007 Graphic:
  27. 29. what is the revolution?
  28. 30. The social Revolution is liberation!
  29. 31. Why should we participate?
  30. 32. Why Social Media? <ul><li>Joining the conversation is the next evolution in communications </li></ul><ul><li>Builds trust among consumers </li></ul><ul><li>Can be tied to measurable business objectives </li></ul><ul><li>Puts a new face(s) on a large organization </li></ul>
  31. 33. Why Social Media? <ul><li>Immediate feedback on you </li></ul><ul><li>Changing face of customer service </li></ul><ul><li>Trust </li></ul><ul><li>Empowerment </li></ul><ul><li>First investment is high on time, low on $$$$ </li></ul>
  32. 34. Why SeaWorld Got Started <ul><li>Leverage goodwill </li></ul><ul><li>Share knowledge base </li></ul><ul><li>Thought leadership </li></ul><ul><li>De-mystify processes </li></ul><ul><li>Showcase our culture </li></ul>
  33. 35. Turning Point
  34. 36. The Challenge--2007 <ul><li>Journey to Atlantis was opening four weeks early </li></ul><ul><li>Traditional media and PR campaigns were already underway </li></ul><ul><li>The Web site did not allow for depth of info desired by fans </li></ul>
  35. 37. The Solution <ul><li>Social Media Campaign </li></ul><ul><li>Targeting online coaster community </li></ul><ul><li>Measurable objectives </li></ul><ul><li>A chance to “dip our toes in the water” </li></ul>
  36. 38. Measuring Success <ul><li>12 Coaster sites covered opening </li></ul><ul><li>50 links from unique web sites, 30 from ACE-related sites </li></ul><ul><li>Internet is top source of information on exit surveys </li></ul><ul><li>ROI =$$$$ </li></ul>
  37. 39. Chapter Two <ul><li>Launch of What’s Under the Sea? </li></ul><ul><li>Why a Group blog? </li></ul><ul><li>Integrating Twitter and Facebook </li></ul>
  38. 41. <ul><li>Rapid Customer Intervention on Twitter </li></ul><ul><li>Company Blogs </li></ul><ul><ul><li>Building 43—cutting edge of internet </li></ul></ul><ul><ul><li>Rackspace Cloud– news and technology </li></ul></ul><ul><ul><li>Rackspace blog– corporate news </li></ul></ul><ul><li>Facebook pages </li></ul><ul><li>Crisis Communication </li></ul>What is Rackspace Doing?
  39. 42. what is the atkins group doing?
  40. 43. what is the atkins group doing?
  41. 44. what is the atkins group doing?
  42. 45. Other Best Practices <ul><li>Tourism industry? </li></ul><ul><li>Great Wolf Lodge onsite text campaign? Others </li></ul><ul><li>I like the Live on an Island, Blog, Make 100K sample (Australia) </li></ul>
  43. 46. How Can You Get Started? <ul><li>Try the technology </li></ul><ul><li>Listen to the conversation </li></ul><ul><li>Contribute </li></ul><ul><li>Participate </li></ul><ul><li>Give Back </li></ul>
  44. 47. Who Should be Doing Social Media? <ul><li>Interested in new technology </li></ul><ul><li>Subject Matter Expert </li></ul><ul><li>Can resolve customer questions/issues </li></ul><ul><li>Comfortable with interaction </li></ul>
  45. 48. How to Think <ul><li>Objectives </li></ul><ul><ul><li>What are they? </li></ul></ul><ul><li>Strategy </li></ul><ul><ul><li>How does it mesh with other marketing/communication plans? </li></ul></ul><ul><li>Tactics = Technology Choice </li></ul>
  46. 49. Free Resources <ul><li>Social Media Clubs </li></ul><ul><li>Social Media Breakfasts </li></ul><ul><li>Online tweet-ups, meet-ups and meetings </li></ul><ul><li>Communications organizations </li></ul><ul><li>Find a mentor </li></ul>
  47. 50. The Spirit of the Community <ul><li>Authenticity </li></ul><ul><li>Transparency </li></ul><ul><li>Pay it Forward </li></ul><ul><li>Unselfish </li></ul>
  48. 51. What is the Future of Social Media? <ul><li>More choices, more opportunity </li></ul><ul><li>Continued emphasis on individuals vs. corporations </li></ul><ul><li>Integration and synchronization </li></ul>
  49. 52. The Future of Social Media <ul><li>The Real Question is: How will your company adapt and adopt? Can you accept the intrinsic value of these technologies? </li></ul><ul><li>Technologies will continue to evolve which integrate into Americans mobile lifestyles… </li></ul>
  50. 53. The Future of Social Media <ul><li>What are you waiting for? </li></ul><ul><li>We must get over the FUD disorder </li></ul><ul><ul><li>The Pope has a You Tube Channel </li></ul></ul><ul><ul><li>The White House has appointed a Social Media Director </li></ul></ul><ul><ul><li>The Texas Railroad Commissioner has YouTube videos! </li></ul></ul>
  51. 54. Where to start? <ul><li>Develop Digital Citizenship guidelines….and use them! </li></ul><ul><li>Guide your team or staff into the technology </li></ul><ul><li>Be the thought leader by starting your own Facebook, LinkedIn and Twitter pages….and share what you’ve learned. </li></ul>
  52. 55. Things to Read <ul><li>Cluetrain Manifesto </li></ul><ul><ul><li> </li></ul></ul><ul><li>Naked Conversations </li></ul><ul><ul><li>Robert Scoble and Shel Israel </li></ul></ul><ul><li>New Rules of Marketing and PR </li></ul><ul><ul><li>David Meerman Scott </li></ul></ul>
  53. 56. Things to Read <ul><li>Now is Gone </li></ul><ul><ul><li>Geoff Livingston </li></ul></ul><ul><li>Groundswell </li></ul><ul><ul><li>Charlene Li and Josh Bernoff </li></ul></ul><ul><li>Personality Not Included </li></ul><ul><ul><li>Rohit Bagarva </li></ul></ul>
  54. 57. CONNECT WITH US E-Mail: Twitter: fransteps Find me on Facebook and LinkedIn FRAN STEPHENSON JONATHAN FAUNCE E-Mail: [email_address] Twitter: thefaunces Find me on Faceb ook and Li nkedIn