Energizing Community on the Social Web

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Slides from my presentation at Microsoft's NFP Summit, June 18, 2009 in Washington, DC.

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Energizing Community on the Social Web

  1. 1. Energizing Community through the Social Web www.SOCIAL FISH .org
  2. 2. Summary <ul><li>Community is made up of people (not organizations) </li></ul><ul><li>People versus brand </li></ul><ul><li>Personality matters </li></ul><ul><li>Decentralize communications </li></ul><ul><li>Set up social media policies </li></ul><ul><li>Communities need purpose </li></ul><ul><li>Can purpose match biz objectives? </li></ul><ul><li>Unique Social objects </li></ul><ul><li>What’s the action? Is it easy? </li></ul><ul><li>Community is defined by the participants </li></ul><ul><li>Listening and participating </li></ul><ul><li>Passion and Champions </li></ul><ul><li>Citizens versus members </li></ul><ul><li>Community happens in small groups </li></ul><ul><li>Chapters & Components </li></ul><ul><li>Enable self-forming groups </li></ul><ul><li>Celebrity versus trusted colleague </li></ul><ul><li>Social capital: Bonding versus bridging </li></ul>
  3. 3. Outcomes (social web) Conversation Collaboration Collective Action
  4. 4. Lesson 1 Community is made up of people (not organizations)
  5. 5. Lesson 1 Community is made up of people (not organizations)
  6. 6. Lesson 1 Community is made up of people (not organizations)
  7. 7. Lesson 2 Communities need purpose
  8. 8. Lesson 2 Communities need purpose videos photos friends books jobs Name that Website
  9. 9. Lesson 2 Communities need purpose
  10. 10. Lesson 3 Community is defined by the participants
  11. 11. Lesson 3 Community is defined by the participants Who What Where When
  12. 12. Lesson 3 Community is defined by the participants
  13. 13. Lesson 4 Community happens in small groups
  14. 14. Lesson 4 Community happens in small groups
  15. 15. Lesson 4 Community happens in small groups What suit are you?
  16. 16. Summary <ul><li>Community is made up of people (not organizations) </li></ul><ul><li>People versus brand </li></ul><ul><li>Personality matters </li></ul><ul><li>Decentralize communications </li></ul><ul><li>Set up social media policies </li></ul><ul><li>Communities need purpose </li></ul><ul><li>Can purpose match biz objectives? </li></ul><ul><li>Unique Social objects </li></ul><ul><li>What’s the action? Is it easy? </li></ul><ul><li>Community is defined by the participants </li></ul><ul><li>Listening and participating </li></ul><ul><li>Passion and Champions </li></ul><ul><li>Citizens versus members </li></ul><ul><li>Community happens in small groups </li></ul><ul><li>Chapters & Components </li></ul><ul><li>Enable self-forming groups </li></ul><ul><li>Celebrity versus trusted colleague </li></ul><ul><li>Social capital: Bonding vs bridging </li></ul>
  17. 17. Questions http://www.buzz2009.org/ Lindy Dreyer Chief Social Media Marketer [email_address] Skype/Twitter: lindydreyer http://associationmarketing.blogspot.com/

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