Social Media Presence and Policy


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I had the pleasure to introduce this workshop and play host to three panelists, Emily Dieringer, Sara Mader and Annie Allen, each from a different Wisconsin Co. Public Health Dept. We've posted all our materials and resources at

  • LadOnna Coy, your insightful response prompts me to make a response. I agree in full with your response. In fact, I wrote two presentations on SS analyzing comments and their impacts using five different techniques. As for now, the question is when we favor a presentation do we go back to it? How often do we consult them? Having favors is one thing; using them is another. As for the sentiment of the comments I consider myself lucky as comments have opened new ideas for presentations. In fact, my forthcoming presentation entitled 'The Fresh Air of SlideShare' is based on comments that I received on my last two presentations. I think we need to measure outcomes more than outputs.
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  • Hi Ali, thank you so much for your comment. I agree, we haven't quite got this engagement measurement refined but we are getting closer with every conversation about it. We can measure page views (easy part), but then perhaps value can be measured in part by number of shares/links/embeds and favorites? Curious how much does our demographic plays into the depth of engagement? Are more seasoned viewers less likely to comment but perhaps more likely to share via a link in an email (don't know of a way to measure that). Then there's sentiment of the comments to consider. It gets so complicated so fast when it comes to generalizing meaning. But conversations like this are important if we are going to understand and measure well.
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  • LaDonna, this is an interesting presentation. It gave me the idea of measuring 'social engagement' by measuring the level and intensity of participation, Slide 9 explains my point. Engagement might be linited to listening and for others it may involve commenting and sharing. Judging from SS and the percentage of (Number of comments/Total Views) shows very poor ratios. Even for most presentations of the day the number of comments is 0. May be we need to improve our indicators.
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  • How many here are already doing some social media at work? For work? What do you find most interesting?What do you find challenging?Does your organization have a social media policy? Do you have a personal social media policy?
  • Social Media Presence and Policy

    1. 1. Wisconsin State Prevention Conference<br />June 14-16, 2011<br />Social Media<br />Presence & Policy<br />Host/Moderator: LaDonna Coy with<br />Emily Dieringer, Winnebago Co. Public Health<br />Sara Mader, Madison Dane Co. Public Health<br />Annie Allen, Sauk County Public Health <br />#WSPC2011<br />
    2. 2. LaDonna Coy, MHR, CPS, CDLA<br />
    3. 3. #Hashtag<br />#WSPC2011<br /><br />
    4. 4. Learning Objectives<br />Define “presence” in Social Media<br />Deciding “to post or not to post”<br />Share stories and examples <br />Identify a set of tools to help you define your social media guidelines or policy<br />
    5. 5.
    6. 6. Networked Expertise <br />Knowledge gets shared throughout Networks<br />
    7. 7. Relationships …<br />Digg<br />Like<br />Comment<br />Tweet<br />“Friend”<br />Share<br />Text<br />Follow<br />Update<br />… make mediasocial!<br />
    8. 8. Social<br />Media<br />Tools<br />
    9. 9. Establish Your Presence by …<br />Connecting<br />Listening<br />Sharing<br />Learn<br />Participating<br />Commenting<br />
    10. 10. Napkins & Cards<br />
    11. 11. Emily DieringerWinnebago Co. Public Health<br />
    12. 12. re:TH!NK’s Social Media<br />
    13. 13. re:TH!NK’s Social Media<br />
    14. 14. re:TH!NK’s Social Media<br />
    15. 15. re:TH!NK’s Social Media<br />
    16. 16. re:TH!NK’s Social Media<br />
    17. 17. WCHD Social Media<br />
    18. 18. WCHD Social Media<br />
    19. 19. WCHD Social Media<br />
    20. 20. Tracking Social Media<br />
    21. 21. Tracking Social Media<br />
    22. 22. Organizing Social Media<br />
    23. 23. Sara Mader, Madison Dane Co. Public Health<br />
    24. 24. Facebook Profile Page<br />
    25. 25. Facebook Info Page<br />
    26. 26. Annie Allen RN, PHN<br />Sauk County Health Department<br />
    27. 27. WhereTo Get Content?<br />Websites<br />YouTube<br />Twitter<br />Facebook<br />News<br />Coworkers<br />Community Events<br />Department Events<br />
    28. 28. Be Aware of what You Post<br />
    29. 29. Dealing With Negativity<br />
    30. 30. 5<br />Reasons<br />to have a<br />Social <br />Media<br />Policy<br />
    31. 31. 1.Establish Clear Guidelines<br />
    32. 32. 2.Identify Standard Responses<br />
    33. 33. 3.Have a Consistent, Coordinated Presence<br />
    34. 34. 4. Protect <br />Equipment<br />Staff time<br />Data<br />Reputation(yours & organizations)<br />
    35. 35. 5. Have a plan in place for crisis situations<br />
    36. 36.
    37. 37. Knowledge is shared …<br />And change happens<br />Through our Networks<br />
    38. 38. Amplified as we …<br />Digg<br />Like<br />Comment<br />Tweet<br />“Friend”<br />Share<br />Text<br />Follow<br />Update<br />…make mediasocial!<br />
    39. 39. Social media [is] …a rapidly evolving culture, and a fundamental shift in communications, community building and decision making. <br />To succeed in the 21st century, you need to know what this is all about, and how you can align your work in this new era. <br />--Lisa Colton, Darim<br />
    40. 40. References & Resources<br />All materials and links from today’s workshop<br />Red Cross Social Media Strategy Handbook<br />Mayo ClinicPolicy<br /><br />Policy Tool for Social Media<br /><br />CDC Social Media Tools, Guidelines and Best Practices<br />
    41. 41. References & Resources<br /> Social Media Guidelines by Socialfish<br />NTEN Tips for writing your first social media policy<br />Photo CitationsAll Photos from or<br />
    42. 42. This presentation is licensed under CREATIVE COMMONS.<br />This means you can use it, or parts thereof, as long as appropriate attribution is given and your resulting product is made available under this same license. The license prohibits using this presentation for commercial purposes. A list of citations and links is included for your reference and use. Please cite all creative commons photos to the original source.<br />Suggested Attribution: <br />Source: LaDonna Coy, MHR, CPS, CDLA with Learning Chi, Inc. with Emily Dieringer, Winnebago Co. Public Health; Sara Mader, Madison Dane Co. Public Health; Annie Allen, Sauk County Public Health; for the Wisconsin State Prevention Conference, June 14-16, 2011. <br />