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Utilizing Social Networks to Strenghten Student Relationships

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Understand the ins and outs of social networking sites and practices; participate, rather than control; stay true to your purpose.

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Utilizing Social Networks to Strenghten Student Relationships

  1. 1. Hit Them Where They Are: Utilizing Social Networks to Strengthen Student Relationships Eric Hodgson July 12, 2007
  2. 2. Find This Presentation <ul><li>http://www.estradacms.com/hodgson </li></ul>
  3. 3. About Me ehodgso (claimID.com)
  4. 4. Critical Web Principles <ul><li>Web sites are built for visitors — plain and simple </li></ul>
  5. 5. <ul><li>A Web site must serve a purpose. </li></ul>Critical Web Principles
  6. 6. Takeaways from Today <ul><li>Understand the ins and outs of social networking sites and practices </li></ul><ul><li>Participate, rather than control </li></ul><ul><li>Stay true to your purpose </li></ul>
  7. 7. Social Networks at 30,000 feet
  8. 9. Web Usage - Facebook <ul><li>1% of all time on the internet is spent on Facebook </li></ul><ul><ul><li>6 th most visited Web site </li></ul></ul><ul><li>1 billion photos are hosted on Facebook </li></ul><ul><ul><li>6 million photos are uploaded daily </li></ul></ul><ul><li>50% of registered users come back to the site every day </li></ul>Sources : Facebook Company data, press reports
  9. 14. Disecting Networks
  10. 15. Elements of a Social Network <ul><li>Friends and Communities </li></ul><ul><li>Tagging </li></ul><ul><li>Communication </li></ul><ul><li>Syndication and Content Reuse </li></ul>
  11. 16. Rate it, share it, report it Related video Tags, categories, and embedding Alerts for future videos
  12. 17. Favorites, sizes, downloads, prints User commenting Tagging Geotagging
  13. 18. Applications and content Imported from Flickr
  14. 19. The Wall: No longer email or even IM conversations
  15. 20. Participating
  16. 21. What is your focus?
  17. 22. Stay Focused <ul><li>Provide content, not control </li></ul><ul><li>Set goals </li></ul><ul><ul><li>Event registration </li></ul></ul><ul><ul><li>Announcements </li></ul></ul><ul><ul><li>Media storage </li></ul></ul><ul><li>Stay professional </li></ul>
  18. 23. Creating a Presence <ul><li>Staff Accounts </li></ul><ul><li>Groups </li></ul><ul><li>Content </li></ul><ul><li>Join Existing Groups </li></ul>This is the key
  19. 26. Content Ready for Networks <ul><li>Events </li></ul><ul><li>Photos </li></ul><ul><li>Video </li></ul><ul><li>Announcements </li></ul>
  20. 29. Follow Standard Formats <ul><li>Events and profiles </li></ul><ul><li>Tags and social networks </li></ul><ul><li>Searchable content </li></ul><ul><li>microformats.org </li></ul><ul><li>kitchen.technorati.com </li></ul>
  21. 31. Building Your Own
  22. 34. Let’s take some questions ?
  23. 35. Find This Presentation <ul><li>http://www.estradacms.com/hodgson </li></ul>
  24. 36. Web Sites and Sources Used <ul><li>Pew Internet & American Life Project ( www.pewinternet.org ) </li></ul><ul><li>Facebook ( www.facebook.com ) </li></ul><ul><li>Flickr ( www.flickr.com ) </li></ul><ul><li>YouTube ( www.youtube.com ) </li></ul><ul><li>MySpace ( www.myspace.com ) </li></ul><ul><li>Upcoming ( www.upcoming.org ) </li></ul><ul><li>Marquette University Alumni Association ( www.alumni.marquette.edu ) </li></ul><ul><li>Mays Business School – Social Sites ( mays.tamu.edu/social ) </li></ul>
  25. 37. Thank You! <ul><li>Eric Hodgson </li></ul><ul><li>Web Consultant </li></ul><ul><li>Estrada </li></ul><ul><li>319.396.5013 </li></ul><ul><li>[email_address] </li></ul>

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