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Online Marketing: Driving Word of Mouth with your Website, Social Media, and Email

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Slides presented by Lindy Dreyer of SocialFish on February 4 at New England Grows 2011 in Boston, MA.

Published in: Business, News & Politics
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Online Marketing: Driving Word of Mouth with your Website, Social Media, and Email

  1. 1. Online Marketing: Driving Word of Mouth with your Website, Social Media, and Email Lindy Dreyer, SocialFish Image credit: Eboy FooBar Poster
  2. 2. Who Researches You Online? with a household income over $75K Source: Pew Internet 88% of internet users
  3. 3. Who Researches You Online? with a household income over $75K 88% of internet users Nearly half would post a review
  4. 4. WHY WORD OF MOUTH?
  5. 5. THREE TECHNIQUES Image credit: Jim Donnelly
  6. 6. LOCALIZE Location, location, location
  7. 7. http://biz.yelp.com
  8. 8. http://places.google.com/business
  9. 9. http://company.angieslist.com
  10. 10. OPTIMIZE Does your website reflect your work? Image is everything
  11. 11. Optimize for SEARCH
  12. 12. http://wordpress.com
  13. 13. Unwritten rules for websites… TEXT 960 pixels Optimize for PEOPLE
  14. 14. PICTURES tell stories.
  15. 16. VIDEOS humanize you.
  16. 17. CAPTURE LEADS
  17. 18. Email CLIENTS Email LEADS
  18. 19. Email Tools
  19. 22. SCENARIO
  20. 23. Image credit: Eboy FooBar Poster Lindy Dreyer [email_address] @lindydreyer on Twitter Q & A

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