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Social Media For Business

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Welcome To My Presentation
Social Media For Business By Mithun Achyarj
What is social media?  Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other (Wikipedia 2007)
HISTORY OF SOCIAL MEDIA
Before The Internet, We Use To Gather To Share our Passions in Newspaper, Home Party, Seminar, Magazine, And Phone ETC.
Early internet included Message, Boards, Chat Rooms And E-mails etc.
NOW, SOCIAL MEDIA IS…..
Tim Berry’s 3-Marketing Truths Results Consistency Real People Great Marketing 1. Great marketing beats great products 2. Real people beat real money 3. Consistency beats brilliance
Who is doing it Best in social media? Is doing Best in social Media.
By the end of 2009, Dell had generated $6.5 million in sales from Twitter alone.
3 Things Social Media Does Listening • Twitter Search • Google Blogserarch Connecting • Twitter • Facebook • LinkedIn • OPEN Forum Publishing • Blogs • E-mail • Flickr • YouTube
Social Media Report- 12/31/2010 What has it been? Social media have been the vehicles used to connect people via the internet. The focus has been marketing and sharing stories? The top 5 most important social-media platforms: 1) YouTube- 23.6% 2) LinkedIn- 27.6% 3) Blogs- 34.8% 4) Twitter- 40.0% 5) Face Book- 49.1%
Top 5 Social Media Goals 0.00% 50.00% 100.00% Increase awareness of and interaction with… Create a community for our customers and… Increase traffice to our web site Identify and react to customer needs Identify new business opportunities and leads
6 Biggest Obstacles Hindering Social Media for Business 0.00% 10.00% 20.00% 30.00% 40.00% I am not the decision maker Confidentiality Issues Not allowed to use social networking at… Lack of knowledgeable staff Not relevant to our market Management resistance
6-step, web traffic driving process 1. Have a Clean Design Do not clutter the page with unnecessary information. 2. Optimize Your Site for Search Engines • Have searchable words, images and page titles. 3. Make clients know how to get to you • Location, hours, need to be up- front and clear. • Add links to Google Maps
6-step, web traffic driving process 4. Shoppers Love Coupons • Use your site to post coupons that are only redeemable at your store 5. Create an Event • People want to interact. Use the website as a springboard to events at your store. 6. Use the Entire Web • Make sure you use the entire web to drive traffic. Give your customers multiple opportunities to hear about your business
Generation C Of Social Media
Content Creators Connected Co-creation Customise Community Curious Control ‘C’
One message before Social Media…
ONE MESSAGE AFTER SOCIAL MEDIA…
Thank You

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Social Media For Business

  • 2. Social Media For Business By Mithun Achyarj
  • 3. What is social media?  Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other (Wikipedia 2007)
  • 5. Before The Internet, We Use To Gather To Share our Passions in Newspaper, Home Party, Seminar, Magazine, And Phone ETC.
  • 6. Early internet included Message, Boards, Chat Rooms And E-mails etc.
  • 8.
  • 9. Tim Berry’s 3-Marketing Truths Results Consistency Real People Great Marketing 1. Great marketing beats great products 2. Real people beat real money 3. Consistency beats brilliance
  • 10. Who is doing it Best in social media? Is doing Best in social Media.
  • 11. By the end of 2009, Dell had generated $6.5 million in sales from Twitter alone.
  • 12. 3 Things Social Media Does Listening • Twitter Search • Google Blogserarch Connecting • Twitter • Facebook • LinkedIn • OPEN Forum Publishing • Blogs • E-mail • Flickr • YouTube
  • 13. Social Media Report- 12/31/2010 What has it been? Social media have been the vehicles used to connect people via the internet. The focus has been marketing and sharing stories? The top 5 most important social-media platforms: 1) YouTube- 23.6% 2) LinkedIn- 27.6% 3) Blogs- 34.8% 4) Twitter- 40.0% 5) Face Book- 49.1%
  • 14. Top 5 Social Media Goals 0.00% 50.00% 100.00% Increase awareness of and interaction with… Create a community for our customers and… Increase traffice to our web site Identify and react to customer needs Identify new business opportunities and leads
  • 15. 6 Biggest Obstacles Hindering Social Media for Business 0.00% 10.00% 20.00% 30.00% 40.00% I am not the decision maker Confidentiality Issues Not allowed to use social networking at… Lack of knowledgeable staff Not relevant to our market Management resistance
  • 16. 6-step, web traffic driving process 1. Have a Clean Design Do not clutter the page with unnecessary information. 2. Optimize Your Site for Search Engines • Have searchable words, images and page titles. 3. Make clients know how to get to you • Location, hours, need to be up- front and clear. • Add links to Google Maps
  • 17. 6-step, web traffic driving process 4. Shoppers Love Coupons • Use your site to post coupons that are only redeemable at your store 5. Create an Event • People want to interact. Use the website as a springboard to events at your store. 6. Use the Entire Web • Make sure you use the entire web to drive traffic. Give your customers multiple opportunities to hear about your business
  • 20. One message before Social Media…
  • 21.
  • 22. ONE MESSAGE AFTER SOCIAL MEDIA…
  • 23.
  • 24.