1. Coffee Talk:
The Social Media Craze: Using It Wisely
In Your Marketing Strategy

2. The Agenda
• What
• Pre-requisites
• Where
• How

3. WHAT

4. Social Media Defined:
• Social media is content created by people using highly
accessible and scalable publishing technologies. It's a set
of technologies, tools and platforms facilitating the
discovery, participation and sharing of content. It is
transforming monologues (one to many) into dialogues
(many to many) and the democratization of information,
transforming people from content readers into publishers.
~ Wikipedia.com

5. Social Media Defined:

6. Before You Start

7. Before You Start
• Business Evaluation Sate Of The Union
• What does and doesn’t work?
• Customer Sentiment
• Customer Service
• Product/Service Quality

8. Before You Start
• Who Is Coming To Dinner?
• Housekeeping or Remodel?
• Accurately Reflect Company & Brand
• All Links, Information & Graphics Up-To-
Date
• Current Content

9. Before You Start
• Get The Team Together
• Cheap But Not Free
• Team Concept
• Can Impact Entire Organization
• Social Media Policy

10. Before You Start
• Is There Anybody Out There?
• Competitors
• Customers
• Industry Leaders/Influencers
• Why or Why Not?

11. Before You Start
• A Plan And A Purpose
• Who
• Platforms
• Keywords
• Messages
• Tools

12. WHERE

13. Where: NOT
Search E-Commerce
Corporate/Traditional
News
Websites

14. Where: Social Media
Forums/Chat Rooms Picture

15. Where: Social Media

16. Where: Social Media
Social Networking

17. Where: Social Media
Review Sites Micro-Blogging

18. Where: Social Media
Video Music

19. Where: Social Media
Link Sharing Slideshows

20. WHEN

21. How: Public Relations

22. How: Applications

23. How: Customer Service
• Service, Education & Resources

24. How: News & Events
• Was on Twitter Before...
• CNN.com
• NYTimes.com
• FoxNews.com
• 34 Minutes Later: MSN
• Mobile Power

25. How: Promotion & Sales

26. How: Innovation
• What Do Your
Customers Want?
• Listen
• Instant Feedback
• Interact

27. How: Innovation

28. How: Niche Marketing

29. How: Multi-Channel Talk
• Some Of The Places...
• Microsite: BarackObama.com
• Facebook
• Myspace
• Twitter
• YouTube
• BlackPanet
• MiGente
• AsianAve
• Eons
• FaithBase

30. How: Relationships

31. How: Your Site Content

32. Let’s Play

33. CRITICAL TO SUCCESS
Company:
Name:
Title/About:
Contact
Information:

34. CRITICAL TO SUCCESS
Company:
Name:
Title/About:
Contact
Information:

35. CRITICAL TO SUCCESS
Company: The Social Latte
Name:
Title/About:
Contact
Information:

36. CRITICAL TO SUCCESS
Company: The Social Latte
Name: Jack L. Smith
Title/About:
Contact
Information:

37. CRITICAL TO SUCCESS
Company: The Social Latte
Name: Jack L. Smith
Title/About: Helping businesses
understand, integrate, measure
and maximize interactive &
social media in their business.
Contact
Information:

38. CRITICAL TO SUCCESS
Company: The Social Latte
Name: Jack L. Smith
Title/About: Helping businesses
understand, integrate, measure
and maximize interactive &
social media in their business.
Contact Jack@TheSocialLatte.com
Information:

39. CRITICAL TO SUCCESS
Company: The Social Latte
Name: Jack L. Smith
Title/About: Helping businesses
understand, integrate, measure
and maximize interactive &
social media in their business.
Contact Jack@TheSocialLatte.com
Information:

40. Slides At: LinkedIn.TheSocialLatte.com