Twitter, Twitter, Twitter...... <ul><li>Nonprofits and micro-blogging </li></ul><ul><li>#09NTC </li></ul>2009 Nonprofit Te...
What’s Twitter Again? <ul><li>Micro-blog </li></ul><ul><li>Communications hub </li></ul><ul><li>Buzz building  </li></ul><...
Who Cares?
Growth Rate
Getting Started <ul><li>Micro bio </li></ul><ul><li>Personal image </li></ul><ul><li>Link to simple landing page </li></ul...
Celebrities
Tide-Loads of Hope <ul><li>4 teams sell T-shirts on social platforms (Twitter, Facebook, You-tube, Blogs)‏ </li></ul><ul><...
Micro-funding <ul><li>Economically feasible </li></ul><ul><li>Personal </li></ul><ul><li>Crowd dynamics </li></ul><ul><li>...
TipJoy.com <ul><li>Donate through Twitter </li></ul><ul><li>“ Tip @jfouts $1 for the Avon Walk”  </li></ul><ul><li>Sends $...
Twestival.com <ul><li>Benefits Charity Water </li></ul><ul><li>One user’s idea </li></ul><ul><li>Takes fire on Twitter  </...
CharityWater.org
SmallCanBeBig.org
Project Fund Drive <ul><li>Set up a Twitter account just for this event </li></ul><ul><li>Create a dedicated donation page...
Organization Fund Drive <ul><li>Twitter account for the organization </li></ul><ul><li>Individual accounts for members, gr...
Who’s Doing it Right?
Who’s Doing it Right?
Who’s Doing it Right?
Who’s Doing it Right?
Finding Friends <ul><li>It’s NOT about the numbers </li></ul><ul><li>Listen for keywords </li></ul><ul><li>Dive into conve...
Tweetiquette <ul><li>Don’t be shy </li></ul><ul><li>Don’t talk about you all the time </li></ul><ul><li>Acknowledge good i...
There’s More <ul><li>Integrate social media efforts </li></ul><ul><li>Blogging </li></ul><ul><li>Facebook </li></ul><ul><l...
Tweet Me <ul><li>Follow up links at  www. janetfouts .com/ ntc </li></ul><ul><li>Email:  janet @ janetfouts .com </li></ul...
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Twitter Presentation - NTC 09

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Slides from the Twitter, Twitter, Twitter!!! session at the Nonprofit Technology Conference, April 26, 2009

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Twitter Presentation - NTC 09

  1. 1. Twitter, Twitter, Twitter...... <ul><li>Nonprofits and micro-blogging </li></ul><ul><li>#09NTC </li></ul>2009 Nonprofit Technology Conference - Janet Fouts - Tatu Digital Media
  2. 2. What’s Twitter Again? <ul><li>Micro-blog </li></ul><ul><li>Communications hub </li></ul><ul><li>Buzz building </li></ul><ul><li>Teamwork </li></ul><ul><li>Crowd sourcing </li></ul><ul><li>Fund-raising </li></ul><ul><li>SEO </li></ul>
  3. 3. Who Cares?
  4. 4. Growth Rate
  5. 5. Getting Started <ul><li>Micro bio </li></ul><ul><li>Personal image </li></ul><ul><li>Link to simple landing page </li></ul><ul><li>Don’t forget the background </li></ul><ul><li>Create relationships </li></ul>
  6. 6. Celebrities
  7. 7. Tide-Loads of Hope <ul><li>4 teams sell T-shirts on social platforms (Twitter, Facebook, You-tube, Blogs)‏ </li></ul><ul><li>$50,000 raised in 24 hours </li></ul><ul><li>Funds matched by Proctor and Gamble </li></ul><ul><li>Donated to disaster relief agencies </li></ul>
  8. 8. Micro-funding <ul><li>Economically feasible </li></ul><ul><li>Personal </li></ul><ul><li>Crowd dynamics </li></ul><ul><li>Tools make it painless </li></ul>
  9. 9. TipJoy.com <ul><li>Donate through Twitter </li></ul><ul><li>“ Tip @jfouts $1 for the Avon Walk” </li></ul><ul><li>Sends $1 from your Tipjoy account to @jfouts </li></ul><ul><li>User funds their account with Paypal </li></ul><ul><li>Secure -instant transfer </li></ul><ul><li>.30/per transaction +2.5% </li></ul>
  10. 10. Twestival.com <ul><li>Benefits Charity Water </li></ul><ul><li>One user’s idea </li></ul><ul><li>Takes fire on Twitter </li></ul><ul><li>250 cities worldwide </li></ul><ul><li>$250,000 US </li></ul><ul><li>55 new projects in Ethiopia, Uganda and India </li></ul>
  11. 11. CharityWater.org
  12. 12. SmallCanBeBig.org
  13. 13. Project Fund Drive <ul><li>Set up a Twitter account just for this event </li></ul><ul><li>Create a dedicated donation page </li></ul><ul><li>Post a widget for payment on the page </li></ul><ul><li>Tweet your brains out </li></ul>
  14. 14. Organization Fund Drive <ul><li>Twitter account for the organization </li></ul><ul><li>Individual accounts for members, groups, staff </li></ul><ul><li>Longer time to build relationships </li></ul><ul><li>Be personal </li></ul><ul><li>Link, link link </li></ul><ul><li>Tweet circles </li></ul>
  15. 15. Who’s Doing it Right?
  16. 16. Who’s Doing it Right?
  17. 17. Who’s Doing it Right?
  18. 18. Who’s Doing it Right?
  19. 19. Finding Friends <ul><li>It’s NOT about the numbers </li></ul><ul><li>Listen for keywords </li></ul><ul><li>Dive into conversations </li></ul><ul><li>Support and help other users </li></ul><ul><li>Share information-become a resource </li></ul>
  20. 20. Tweetiquette <ul><li>Don’t be shy </li></ul><ul><li>Don’t talk about you all the time </li></ul><ul><li>Acknowledge good information </li></ul><ul><li>Ask for advice </li></ul><ul><li>Post opportunities </li></ul><ul><li>Say thank you </li></ul><ul><li>be NICE </li></ul>
  21. 21. There’s More <ul><li>Integrate social media efforts </li></ul><ul><li>Blogging </li></ul><ul><li>Facebook </li></ul><ul><li>Linkedin </li></ul><ul><li>Communities </li></ul><ul><li>Newsletters </li></ul><ul><li>Websites </li></ul>
  22. 22. Tweet Me <ul><li>Follow up links at www. janetfouts .com/ ntc </li></ul><ul><li>Email: janet @ janetfouts .com </li></ul><ul><li>Blog: www. janetfouts .com </li></ul><ul><li>Phone: 408.216.7423 </li></ul><ul><li>Twitter @jfouts </li></ul>

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