1. Feed back
Team 3 : Maria BAATIR/
Maryem BENMAMMASS/
Nacera KHALFI/ Carole
MAYSONNIAL

2. Strategy
Global objective: to work and interact outside of one’s comfort zone/ To take
into account emotional aspects of change/Create a positive synergy: time is
our ennemy!
Phase A:
 Brainstorming per service (needs/suggestions)
 Explanation of the EIS concept
 Simultaneous meeting with the CEO
Phase B :
 Persuade employees
 Creation of piloting groups
 Beginning of the implementation actions
Phase C:
 Settlement of EIS solution (procedures/ training program…)

3. Results
Phase 1: Flat
Phase 2: Constant progress
1 2 3 4 Phase 3: Decrease
Phase 4: High Increase

4. Tactics
Phase 1 : Face to Face meeting with the CEO
Phase 2 : Articles in internal magazine/ Memos/ Email/
Management trainings/ Coffee Break/Task forces
Phase 3 : Lobbying
Phase 4: Memos/ Email/ Face to face meetings with the
top managers

5. Experience
Phase 1: Lost, top-down strategy
Phase 2 : Familiar with the initiative: convincing
employees
Phase 3 : Frustration (« lobbying initiatives » action)
Phase 4: Adaptation

6. A priori
1.Validated : change is hard/ importance of time
2. Not validated: hierarchy and top management not the key
of spreading change rapidly and easily

7. Positive Behaviours
- Facing points of view
- Brainstorming and taking decisions unanimously
- Turning leaders