The document discusses assumptions and opportunities in creative and cultural industries (CCIs). It notes that CCIs are important for economic growth and job creation. While often thought of as separate, CCIs are actually made up of businesses and individuals. The document encourages becoming more aware of CCIs in one's own region as they are found everywhere, and exploring how various stakeholders like businesses, universities, and government can benefit from and support CCIs. It promotes changing assumptions, closing gaps between knowledge and action, and fostering cross-sector collaboration to further develop and link CCIs. The LEC project resources are cited as ways to learn more about awareness, skills, and policies relating to CCIs.

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*
Creative Industries, Creative Individuals
“Closing the gap”
José PIETRI
MindShare Consulting
Paris, France

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Let’s start with an experiment

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Move your hand
from
“palm DOWN” …
…to “palm UP”

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BUT do not turn your wrist!
We assume it is IMPOSSIBLE…

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But ASSUMPTIONS can…
 Limit our possiblilities
 Miss opportunities
 Make errors in judgement and action
 Become overconfident
 Misunderstand other people, situations, etc.

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One dangerous assumption…
… between what we know we should
do and what we actually do?

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What we assume we know about CCIs*?
 What they are
 Why they are important
 Where they are
 Who can benefit
 How we can benefit
* Creative and Cultural Industries

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What CCIs are…
 These are BUSINESSES…
 Profit
 Growth
 Innovation
 … made up of individuals
 Not all are « CCI »
 Training, paths…
 Motivations

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What CCIs are…
 Differences on focus by country/region
 For example: Paris region = fashion, film, games
 There may be « surprises »
 What are the focus areas in your region?
 Actual differences in existing sectors
 For example: France includes culinary and wine
 New sectors may be created

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Why CCIs matter…

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Why CCIs matter… for the years
to come
 Considered « Industries of the FUTURE »
 Economic growth
 Job creation
 Possible « cross-fertilization » …
 Consumer electronics (design + product)
 and « spill-over »
 Economic
 but also knowledge

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Why CCIs matter for YOU (even if you are not CCI)
… a local example

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Where are the CCIs… and more
importantly the creative people?
 Everywhere!
 Sectors
 Clusters
 Interest groups (many online)
 Communities
 Co-working spaces

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Who can benefit?
 Business
 Especially SMEs (all!)
 Higher Education Institutions
 Universities
 Research Centers
 Science (but not only)
 Government
 All levels – local, regional, national, European
 Policy-makers

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How to reap benefits…
 Be aware, Stay aware…
 Learn (use LEC project)
 Act differently
 Change your assumtions (or at least look at them)
 Close the gap
 Motivation (individual, group, organization)

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Awareness
 Why is it important?
 Knowing your strengths, weaknesses, vulnerabilities,
thoughts and feelings is a big step towards knowing
who you really are (you the individual, you the
organization)
 Awareness is the key to improving our ability to learn,
apply that learning, share our situation and, eventually,
to produce innovation in our organizations

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The LEC project…
 LEC self-paced on-line E-learning
 LEC classroom course – by module
 PowerPoint Presentations
 Trainer’s Guides
 Learner’s Notebook

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Where you can help…
“The cultural and creative sectors need multi-disciplinary
environments where they can meet with businesses
from other industries. Any public intervention aiming
to further develop them calls for cross-sectoral
fertilisation. This requires the development and testing of
better business support instruments and policies that aim
to facilitate cross-sectoral linkages and spill-overs. It
implies fostering change amongst the sectors themselves
while adding new skills and competencies into other
industries and vice versa.”

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A challenge…
 One insight
 One action
 One contact

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Any questions whatsoever?
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Thank you for your attention!
jose.pietri@yahoo.com
mindshare2000@yahoo.com
Further extensive material, case studies, exercises, links
and more can be found on www.lec-project.eu