1. The team was tasked with introducing an Executive Information System (EIS) to increase performance at Teleswitches LTD, but initially faced resistance from the CEO. 2. The team developed a strategy to first analyze managers' personalities and convince top managers to approve the EIS, who would then lead adoption within their teams. 3. The team had to adapt their strategy after misunderstanding the company's hierarchy and failing to predict managers' reactions, and they were able to gain support from more influential people to successfully implement the EIS.