This document provides guidance on collaborating with higher education institutions (HEIs) and obtaining funding for such collaborations. It discusses HEI motivations for collaboration including revenue generation, student opportunities, and advancing research. It also addresses challenges such as bureaucracy, intellectual property issues, and constraints of academic schedules. The document offers tips for understanding HEI needs, presenting collaboration proposals, selecting intermediaries for help, developing collaborative competencies, making initial contact, and designing effective funding applications. The overall aim is to provide private enterprises with knowledge needed to successfully partner with HEIs.