Influencer outreach continues to be buzzworthy in digital marketing. If you want to believe all the hype, it’s the solution to all your problems, right? Well no, certainly not the solution to everything. But when Google actively downgrades inbound links that are of low quality and dubious relevance, you know your off-page strategies need something more than a wink and a nod. Michelle Stinson Ross will take you through her process for vetting and engaging journalists, writers, and social influencers to build links and expand trust and credibility with new audiences.