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Maximize Donor Stories for Nonprofit Marketing

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A donor's heartfelt story is versatile content. Use it!

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Maximize Donor Stories for Nonprofit Marketing

  1. 1. 6Quick Tips M A X I M I Z E D O N O R S T O R I E S F O R N O N P R O F I T M A R K E T I N G
  2. 2. You interviewed a donor for your newsletter and/ or website... But don’t stop there!
  3. 3. A person’s heartfelt story is c o n t e n t versatile
  4. 4. of philanthropy outreach! CENTERPIECE & can be the
  5. 5. Here are 6 ideas to get you thinking about repurposing & repositioning a donor story
  6. 6. SOCIAL MEDIA Res dolupta tiaerum facitatia sus mi, qui cUption nis maio. Gende molut . PEER LETTERS
  7. 7. Let’s say you work for a college and f r o m t h e c l a s s o f ‘ 6 7 w h o ’ s i n c l u d i n g a b e q u e s t i n h e r w i l l . S h e ’ s a l r e a d y a g r e e d t o b e f e a t u r e d a n d p h o t o g r a p h e d f o r t h e a l u m n i m a g a z i n e ’ s p l a n n e d g i v i n g “ a d v e r t o r i a l . ” interviewed a donor
  8. 8. You have all the content you need to f r o m y o u r d o n o r t o o t h e r s i n t h e c l a s s o f ‘ 6 7 w h o m a y c o n s i d e r a b e q u e s t t o h o n o r t h e i r u p c o m i n g 5 0 t h r e u n i o n . produce a peer letter
  9. 9. SOCIAL MEDIA Res dolupta tiaerum facitatia sus mi, qui cUption nis maio. Gende molut . SOCIAL MEDIA
  10. 10. Your donor story is f o r perfect content
  11. 11. Yes, you can use social media to reach and engage planned giving donors, but it should be part of a larger public relations strategy.
  12. 12. Offer your story and photo to your organization’s marketing and communication staff and discuss how you can leverage this content for maximum impact.
  13. 13. SOCIAL MEDIA Res dolupta tiaerum facitatia sus mi, qui cUption nis maio. Gende molut . A LARGER ARTICLE
  14. 14. You can f r o m s e v e r a l d o n o r s t o - r i e s f o r a l a r g e r a r t i c l e a b o u t p l a n n e d g i v i n g & p h i l a n t h r o p y . pull quotes
  15. 15. SOCIAL MEDIA Res dolupta tiaerum facitatia sus mi, qui cUption nis maio. Gende molut . WAYS-TO-GIVE GUIDE
  16. 16. A donor story a r e p e r f e c t f o r h u m a n i z i n g a w a y s - t o - g i v e g u i d e . & photograph
  17. 17. SOCIAL MEDIA Res dolupta tiaerum facitatia sus mi, qui cUption nis maio. Gende molut . YOUR NEXT EVENT
  18. 18. Do you have a D i s p l a y a d o n o r s t o r y a n d p h o t o o n a n e a s l e ! Legacy Society table at events?
  19. 19. SOCIAL MEDIA Res dolupta tiaerum facitatia sus mi, qui cUption nis maio. Gende molut . STORY-BASED SURVEYS
  20. 20. A highly effective way to gather new stories & engage longtime, consistent donors (your best planned giving prospects) is to do a survey.
  21. 21. This isn’t a survey about your organization it’s a story-based survey about the donors - and why they care about the causes related to your nonprofit’s mission.
  22. 22. < Did you find this slideshare helpful? Print a colorful tip sheet to keep on hand or share with staff! *
  23. 23. PEOPLE-CENTRIC MARKETING FOR NONPROFITS W W W. P G AG EN C Y.COM Claire Meyerhoff President claire@pgagency.com Diana Grosz Senior Vice President diana@pgagency.com
  24. 24. Are your “spray & pray” marketing efforts Let us design a microtargeted marketing campaign! You have EXCELLENT planned giving prospects BUT you need to reach them in a specific way... falling flat?
  25. 25. For instance, have you sent a peer bequest letter from a former board member to all past board members or encouraged donors to make gifts of retirement plans or life insurance?
  26. 26. SCHEDULE A PHONE CONSULTATION WITH US TODAY AND DON ’ T WA S TE TIME WITH OLD -FA SHIONED ( AND MUCH MORE E XPENSIVE!) PL ANNED G IVING MARK E TING W W W. P G AG ENC Y.COM/PHONEHELP

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