Integrated Search and Social for SES Toronto 2013

622 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
622
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Integrated Search and Social for SES Toronto 2013

  1. 1. Integrated Search and Social Search Culture Michelle Stinson Ross Firestarter Social Media Toronto | June 12–14, 2013 | #SESTO |@SESConf
  2. 2. Toronto | June 12–14, 2013 | #SESTO | @SESConf Michelle Stinson Ross • Experienced blogger • Community Manager and Social Media Marketing Consultant since 2009 • Digital Marketing Industry Writer @twitterhandle
  3. 3. Toronto | June 12–14, 2013 | #SESTO | @SESConf Space…. The final frontier These are the voyages of the Starship @twitterhandle
  4. 4. Toronto | June 12–14, 2013 | #SESTO | @SESConf @twitterhandle
  5. 5. Toronto | June 12–14, 2013 | #SESTO | @SESConf @twitterhandle
  6. 6. Toronto | June 12–14, 2013 | #SESTO | @SESConf @twitterhandle
  7. 7. Toronto | June 12–14, 2013 | #SESTO | @SESConf Search is Cultural and Therefore Social @twitterhandle
  8. 8. Toronto | June 12–14, 2013 | #SESTO | @SESConf @twitterhandle
  9. 9. Toronto | June 12–14, 2013 | #SESTO | @SESConf @twitterhandle
  10. 10. Toronto | June 12–14, 2013 | #SESTO | @SESConf @twitterhandle
  11. 11. Toronto | June 12–14, 2013 | #SESTO | @SESConf Social Search @twitterhandle
  12. 12. Toronto | June 12–14, 2013 | #SESTO | @SESConf “SEO used to be about ranking. It’s about TRAFFIC. SEO is about getting the bears in the door. It’s up to the site to skin ‘em.” – Bruce Clay #Zenith2013 @twitterhandle
  13. 13. Toronto | June 12–14, 2013 | #SESTO | @SESConf Search Success • • • • Relevance Authenticity Trust Feed and Entertain the “bears” @twitterhandle
  14. 14. Toronto | June 12–14, 2013 | #SESTO | @SESConf CONTENT • • • • • • Add Value Tell a Story Inform Entertain Educate Create content for humans to consume and the bots will follow. @twitterhandle
  15. 15. Toronto | June 12–14, 2013 | #SESTO | @SESConf Make Sharing Easy @twitterhandle
  16. 16. Toronto | June 12–14, 2013 | #SESTO | @SESConf @twitterhandle
  17. 17. Toronto | June 12–14, 2013 | #SESTO | @SESConf @twitterhandle
  18. 18. Toronto | June 12–14, 2013 | #SESTO | @SESConf Social Informs Search • Understand Your Customers – Needs – Wants – Desires • What solutions are they seeking? @twitterhandle
  19. 19. Toronto | June 12–14, 2013 | #SESTO | @SESConf Identity Engine @twitterhandle
  20. 20. Toronto | June 12–14, 2013 | #SESTO | @SESConf Logged In Search @twitterhandle
  21. 21. Toronto | June 12–14, 2013 | #SESTO | @SESConf Boosted Visibility @twitterhandle
  22. 22. Toronto | June 12–14, 2013 | #SESTO | @SESConf Google + • User activity and search history • Authorship • Google Plus Pages @twitterhandle
  23. 23. Toronto | June 12–14, 2013 | #SESTO | @SESConf Searching Social @twitterhandle
  24. 24. Toronto | June 12–14, 2013 | #SESTO | @SESConf Search Engine Optimization • • • • • YouTube Pinterest Twitter LinkedIn Facebook @twitterhandle
  25. 25. Toronto | June 12–14, 2013 | #SESTO | @SESConf YouTube @twitterhandle
  26. 26. Toronto | June 12–14, 2013 | #SESTO | @SESConf Pinterest @twitterhandle
  27. 27. Toronto | June 12–14, 2013 | #SESTO | @SESConf Twitter Search @twitterhandle
  28. 28. Toronto | June 12–14, 2013 | #SESTO | @SESConf LinkedIn @twitterhandle
  29. 29. Toronto | June 12–14, 2013 | #SESTO | @SESConf Facebook @twitterhandle
  30. 30. Toronto | June 12–14, 2013 | #SESTO | @SESConf Assemble Your Crew @twitterhandle
  31. 31. Toronto | June 12–14, 2013 | #SESTO | @SESConf Live long and prosper @twitterhandle
  32. 32. Toronto | June 12–14, 2013 | #SESTO | @SESConf @twitterhandle

×