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Integrated Search and Social for SES Toronto 2013

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Michelle Stinson Ross
Michelle Stinson Ross
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Integrated Search and Social Search Culture Michelle Stinson Ross Firestarter Social Media Toronto | June 12–14, 2013 | #SESTO |@SESConf
Toronto | June 12–14, 2013 | #SESTO | @SESConf Michelle Stinson Ross • Experienced blogger • Community Manager and Social Media Marketing Consultant since 2009 • Digital Marketing Industry Writer @twitterhandle
Toronto | June 12–14, 2013 | #SESTO | @SESConf Space…. The final frontier These are the voyages of the Starship @twitterhandle
Toronto | June 12–14, 2013 | #SESTO | @SESConf @twitterhandle
Toronto | June 12–14, 2013 | #SESTO | @SESConf @twitterhandle
Toronto | June 12–14, 2013 | #SESTO | @SESConf @twitterhandle
Toronto | June 12–14, 2013 | #SESTO | @SESConf Search is Cultural and Therefore Social @twitterhandle
Toronto | June 12–14, 2013 | #SESTO | @SESConf @twitterhandle
Toronto | June 12–14, 2013 | #SESTO | @SESConf @twitterhandle
Toronto | June 12–14, 2013 | #SESTO | @SESConf @twitterhandle
Toronto | June 12–14, 2013 | #SESTO | @SESConf Social Search @twitterhandle
Toronto | June 12–14, 2013 | #SESTO | @SESConf “SEO used to be about ranking. It’s about TRAFFIC. SEO is about getting the bears in the door. It’s up to the site to skin ‘em.” – Bruce Clay #Zenith2013 @twitterhandle
Toronto | June 12–14, 2013 | #SESTO | @SESConf Search Success • • • • Relevance Authenticity Trust Feed and Entertain the “bears” @twitterhandle
Toronto | June 12–14, 2013 | #SESTO | @SESConf CONTENT • • • • • • Add Value Tell a Story Inform Entertain Educate Create content for humans to consume and the bots will follow. @twitterhandle
Toronto | June 12–14, 2013 | #SESTO | @SESConf Make Sharing Easy @twitterhandle
Toronto | June 12–14, 2013 | #SESTO | @SESConf @twitterhandle
Toronto | June 12–14, 2013 | #SESTO | @SESConf @twitterhandle
Toronto | June 12–14, 2013 | #SESTO | @SESConf Social Informs Search • Understand Your Customers – Needs – Wants – Desires • What solutions are they seeking? @twitterhandle
Toronto | June 12–14, 2013 | #SESTO | @SESConf Identity Engine @twitterhandle
Toronto | June 12–14, 2013 | #SESTO | @SESConf Logged In Search @twitterhandle
Toronto | June 12–14, 2013 | #SESTO | @SESConf Boosted Visibility @twitterhandle
Toronto | June 12–14, 2013 | #SESTO | @SESConf Google + • User activity and search history • Authorship • Google Plus Pages @twitterhandle
Toronto | June 12–14, 2013 | #SESTO | @SESConf Searching Social @twitterhandle
Toronto | June 12–14, 2013 | #SESTO | @SESConf Search Engine Optimization • • • • • YouTube Pinterest Twitter LinkedIn Facebook @twitterhandle
Toronto | June 12–14, 2013 | #SESTO | @SESConf YouTube @twitterhandle
Toronto | June 12–14, 2013 | #SESTO | @SESConf Pinterest @twitterhandle
Toronto | June 12–14, 2013 | #SESTO | @SESConf Twitter Search @twitterhandle
Toronto | June 12–14, 2013 | #SESTO | @SESConf LinkedIn @twitterhandle
Toronto | June 12–14, 2013 | #SESTO | @SESConf Facebook @twitterhandle
Toronto | June 12–14, 2013 | #SESTO | @SESConf Assemble Your Crew @twitterhandle
Toronto | June 12–14, 2013 | #SESTO | @SESConf Live long and prosper @twitterhandle
Toronto | June 12–14, 2013 | #SESTO | @SESConf @twitterhandle

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Integrated Search and Social for SES Toronto 2013

  • 1. Integrated Search and Social Search Culture Michelle Stinson Ross Firestarter Social Media Toronto | June 12–14, 2013 | #SESTO |@SESConf
  • 2. Toronto | June 12–14, 2013 | #SESTO | @SESConf Michelle Stinson Ross • Experienced blogger • Community Manager and Social Media Marketing Consultant since 2009 • Digital Marketing Industry Writer @twitterhandle
  • 3. Toronto | June 12–14, 2013 | #SESTO | @SESConf Space…. The final frontier These are the voyages of the Starship @twitterhandle
  • 4. Toronto | June 12–14, 2013 | #SESTO | @SESConf @twitterhandle
  • 5. Toronto | June 12–14, 2013 | #SESTO | @SESConf @twitterhandle
  • 6. Toronto | June 12–14, 2013 | #SESTO | @SESConf @twitterhandle
  • 7. Toronto | June 12–14, 2013 | #SESTO | @SESConf Search is Cultural and Therefore Social @twitterhandle
  • 8. Toronto | June 12–14, 2013 | #SESTO | @SESConf @twitterhandle
  • 9. Toronto | June 12–14, 2013 | #SESTO | @SESConf @twitterhandle
  • 10. Toronto | June 12–14, 2013 | #SESTO | @SESConf @twitterhandle
  • 11. Toronto | June 12–14, 2013 | #SESTO | @SESConf Social Search @twitterhandle
  • 12. Toronto | June 12–14, 2013 | #SESTO | @SESConf “SEO used to be about ranking. It’s about TRAFFIC. SEO is about getting the bears in the door. It’s up to the site to skin ‘em.” – Bruce Clay #Zenith2013 @twitterhandle
  • 13. Toronto | June 12–14, 2013 | #SESTO | @SESConf Search Success • • • • Relevance Authenticity Trust Feed and Entertain the “bears” @twitterhandle
  • 14. Toronto | June 12–14, 2013 | #SESTO | @SESConf CONTENT • • • • • • Add Value Tell a Story Inform Entertain Educate Create content for humans to consume and the bots will follow. @twitterhandle
  • 15. Toronto | June 12–14, 2013 | #SESTO | @SESConf Make Sharing Easy @twitterhandle
  • 16. Toronto | June 12–14, 2013 | #SESTO | @SESConf @twitterhandle
  • 17. Toronto | June 12–14, 2013 | #SESTO | @SESConf @twitterhandle
  • 18. Toronto | June 12–14, 2013 | #SESTO | @SESConf Social Informs Search • Understand Your Customers – Needs – Wants – Desires • What solutions are they seeking? @twitterhandle
  • 19. Toronto | June 12–14, 2013 | #SESTO | @SESConf Identity Engine @twitterhandle
  • 20. Toronto | June 12–14, 2013 | #SESTO | @SESConf Logged In Search @twitterhandle
  • 21. Toronto | June 12–14, 2013 | #SESTO | @SESConf Boosted Visibility @twitterhandle
  • 22. Toronto | June 12–14, 2013 | #SESTO | @SESConf Google + • User activity and search history • Authorship • Google Plus Pages @twitterhandle
  • 23. Toronto | June 12–14, 2013 | #SESTO | @SESConf Searching Social @twitterhandle
  • 24. Toronto | June 12–14, 2013 | #SESTO | @SESConf Search Engine Optimization • • • • • YouTube Pinterest Twitter LinkedIn Facebook @twitterhandle
  • 25. Toronto | June 12–14, 2013 | #SESTO | @SESConf YouTube @twitterhandle
  • 26. Toronto | June 12–14, 2013 | #SESTO | @SESConf Pinterest @twitterhandle
  • 27. Toronto | June 12–14, 2013 | #SESTO | @SESConf Twitter Search @twitterhandle
  • 28. Toronto | June 12–14, 2013 | #SESTO | @SESConf LinkedIn @twitterhandle
  • 29. Toronto | June 12–14, 2013 | #SESTO | @SESConf Facebook @twitterhandle
  • 30. Toronto | June 12–14, 2013 | #SESTO | @SESConf Assemble Your Crew @twitterhandle
  • 31. Toronto | June 12–14, 2013 | #SESTO | @SESConf Live long and prosper @twitterhandle
  • 32. Toronto | June 12–14, 2013 | #SESTO | @SESConf @twitterhandle